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Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI
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The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Free HubSpot ROI Guide
View The Inbound Marketer’s Guide to Maximizing HubSpot ROI
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Hubcast 204: HubSpot User Properties, Google Search Console Integration, & Lots to Be Thankful For

By Carina Duffy

Carina Duffy also recommends this free guide, The Inbound Marketer’s Guide to Maximizing HubSpot ROI.

Hubcast 204: HubSpot User Properties, Google Search Console Integration, & Lots to Be Thankful For

This episode of the Hubcast is brought to you by Aircall.

We’re coming up on the end of 2018, and it’s been a wild year. Here are a few things we’re thankful for in 2018:

  • TSL / IMPACT Merger

  • So many stinkin' product updates

  • Clients who work their butts off to make their companies successful

    Free Guide: The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Property of the Week

Contact Owner (and other HubSpot User Properties)

“The owner of a contact. This can be any HubSpot user or Salesforce integration user and can be set manually or via Workflows. You can assign additional users to a contact record by creating a custom HubSpot user field type property.”

Sometimes, you need to be able to set multiple owners for a single contact.

For example, a marketing team owner, an inside sales rep owner, a sales team owner, and a service team owner. This works for setting user permissions as well (if you’re assigned to any HS user property on a contact, that counts as "Owned").

My suggestion: Use the Contact Owner property as the current owner of the contact (because you can’t currently use custom user properties to report on owned records).

Use custom user properties to track the previous or future owners of that contact.

What’s on Marcus’ Mind

Anais Nin once said, “We don’t see things as they are. We see them as we are.”

We talk about how this quote utterly applies to every organization we’ve ever had the opportunity to speak to or work with -- and why getting rid of this mindset matters so much.

HubSpot Wishlist: Allow attachments received in emails to log to CRM

[This is currently in Beta!]

“When logging emails to CRM, allow the attachments to be placed into or linked with the Deal or Contact.”

Vote it Up!

This feature has been in Beta for a few months, but is currently not available across the board.

What’s really interesting is that now ALL attachments are getting logged in the CRM, even things like in-line images from signatures.

Users are now asking for this to be rolled back or changed. I guess you don’t know what you don’t have until you have it!

This Episode’s Sponsor: Aircall

Aircall makes voice more valuable by integrating with your critical business tools and providing insights into every conversation.

Aircall empowers teams with a phone system specifically built for modern businesses.

With zero hardware to manage, dozens of integration options to explore, and the ability to add local numbers in more than 40 countries, Aircall is a powerful communication tool that can be fully set up in minutes.

Aircall's HubSpot Integration enables agents, sales reps, and marketers to streamline their call workflows, increase productivity, and track your customers through the whole customer journey from marketing, to sales, and success.

Learn more at Aircall.io or start a 7-day free trial at https://aircall.io/signup/

HubSpot Updates

Refine Your SEO Strategy With The New Google Search Console Integration

“The new Google Search Console integration brings important search data -- such as average position, total impressions, and click-through rate -- directly into the Marketing Hub so you see this alongside the content you are creating and use these metrics to make more informed decisions.

The Google Search Console integration is now live for all HubSpot CMS, Marketing Hub Professional, and Enterprise customers.”Learn More

Deepen Insights with Filtering in Customer Feedback

“With this update, you now have the ability to deepen the insights you gather from Customer Feedback by filtering results by contact properties.

This update is now live and available to all Service Hub Professional and Enterprise users.”

Learn More

Woohoo!!

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!

The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI
Read the Guide
The-Inbound-Marketers-Guide-to-Maximizing-HubSpot-ROI

Free Guide:

The Inbound Marketer’s Guide to Maximizing HubSpot ROI

Follow these 10 proven step to make the most out of your HubSpot investment.

In this free guide, you’ll learn:

  • What HubSpot is and isn't
  • How to use HubSpot to track inbound success
  • How to make sure you truly are getting the most out of HubSpot

Topics:

HubSpot
Reporting & Performance
Published on November 29, 2018

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