Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

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What HubSpot’s New Search Console Integration Means for Your Content

What HubSpot’s New Search Console Integration Means for Your Content Blog Feature

Katie Pritchard

VP of Services, 8+ Years of Client-Facing Project Management & Digital Marketing Expertise

November 21st, 2018 min read

HubSpot released one of its newest SEO updates on Monday.

The new integration with Google Search Console allows users to enrich their existing HubSpot content data with additional metrics to inform strategy and understand how content is performing.

With the loss of the keyword tool in HubSpot earlier this year, the Google Search Console integration is certainly filling in gaps in data that was essentially lost.

What Are You Getting?

Typically in Google Search Console, you get access to the queries that bring users to your site (similar to the Keywords tool), page impressions, clicks and positions, and additional indexing analytics.

In the HubSpot Content Strategy tool, you currently get access to sessions, average session length, bounce rate, inbound links, and monthly search volume.

With the new integration, you’ll also get access to view average position, total impressions, and average click-through rate directly in HubSpot - in addition to the existing data options.

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(Note: HubSpot wrote a great article on how the Content Strategy tool as a whole can help you ‘level up’ - which newly includes the Google integration.

The main benefits of using this tool, as a whole, are the ability to ‘capture a topic with related search queries,’ ‘see how this content performs directly from Google,’ and ‘optimize your content based on topically driven keywords.’)

Now, you might be thinking to yourself, regardless of the integration, don’t I already have access to all of this information?

Yes, but let’s cover why it’s going to be more valuable to you if it’s all in one place.

More Reliable, Consistent Data

If your content data is all in one place with the new HubSpot Google Search Console Integration:

  1. It will be simpler for you and your team to find, brainstorm, and act upon data. With easier and more cohesive access, your team will essentially become more data-driven.

  2. By becoming more data-driven, you and your team can make better-informed decisions about content/SEO.

Plus, you’ll be less likely to run the risk of having data inequalities - i.e. where one system is reporting one thing and the other is reporting something completely different, which can cause anyone a headache, right?

In general, this simple integration feeds HubSpot’s goal of being the go-to place for everything related to your marketing.

Create More Effective and Informed Content

Having this data, in turn, can help you improve your strategy by highlighting content topics to cover, how to expand your current content clusters, and where you should re-optimize existing pages to perform better.

Instead of making gut decisions, you’ll have all the data available at your fingertips to start creating the quality content your audience wants to read.

Next Steps

  1. Get your team started with Google Search Console (if you haven’t set it up already)

  2. Integrate it with HubSpot

  3. Test out the integration - what are you seeing as useful to inform next steps for 2019 content?

Let us know how you’re using data to inform next year’s strategy in IMPACT Elite!

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