Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Assessment: Website Performance Assessment

Start the Assessment
... Inbound Marketing Search Engine Optimization
Close
website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
Website Performance Assessment
Free Website Course
View Website Performance Assessment
website performance assessment start

Free Assessment:

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Google's June page experience core update will be mobile first, then desktop

It's time to get your business website page experience house in order, folks. And you're going to want to focus on mobile first.

By Liz Moorehead

Liz Moorehead also recommends this free website performance assessment.

Google's June page experience core update will be mobile first, then desktop

Greetings and salutations, digital marketers, SEO enthusiasts, and anyone else who cares about how well their business website content ranks in Google search engine results. (Which, I assume is *checks notes* all of you.)

I have gathered you all here today because news has come out of the Google camp that is relevant to your interests. In fact, it's a story we've been following since  November.

🎓 IMPACT+ course: On-page SEO and the user experience

Previously on Law & Order: Google Updates Unit

  • Last winter, Google announced that page experience markers would become ranking signals that determine how well your website pages rank in search engine results. In their original announcement, this change was slated to roll out this month. That's no longer the case, though ... 
  • In that same update, Google shared that it's totally "business as usual" to provide such advanced notice, so as to give website owners plenty of time to make necessary changes. In this case, the COVID-19 pandemic (and its subsequent impact on businesses) pushed Google to be even more of an early bird about sharing this news.
  • Then, in April (yes, a mere month ago), they said that this big change would now be considered a "gradual rollout" with a pushed-out start date of mid-June – next month. They also threw in a couple of bonuses like a page experience report in Google Search Console.

Which brings us to this week's announcement at the Google I/O conference

Before everyone starts dry-heaving into a paper bag, the core fundamentals of the story have not changed:

Free Assessment: Website Performance Assessment

  • The page experience update is still coming.
  • The update will still begin rolling out in mid-June.

Now, let's get to the changes.

Meet Jeffrey Jose, who is a Google product manager:

Screen Shot 2021-05-20 at 3.40.34 PM

Watch his full talk

Here he is at the Google I/O event talking about the pillars of page experience, the core of what this update is all about:

This is nothing new if you've been following this story. Here's the new goodness that you need to know about:

  • The initial roll-out in June will be focusing on mobile pages only.
  • Desktop pages will not be included initially, but the page experience ranking update will push to desktop pages at some point in the future.

Here's the full statement from Jose during his announcement

“I am happy to announce that we are bringing page experience ranking to desktop. While we’re launching page experience on mobile soon, we believe page experience is critical no matter the surface the user is browsing the web. This is why we’re working hard on bringing page experience ranking to desktop.” 

Initially, this was going to be a mobile-focused initiative, but Google seems to have switched course here by now saying desktop pages will be going under the page experience microscope sometime in the future.

When will page experience come to desktop?

Of course, the answer is, we don't know. Although I would advise you not to panic about the unknown timeline. Google has been extremely communicative about this particular rollout at every single turn. And, as Jose noted, "as always, we'll be providing updated guidance, documentation, and tools." 

So, what does this mean for you?

My advice to you is very similar to last time we talked about this "maybe it's a big deal, maybe it's not ¯\_(ツ)_/¯" page experience update.

Focus on your page performance now

You need to stop neglecting your site performance, e.g., page speed. Now, this is especially true if you've spent most of your time evaluating the design and performance of the desktop version of your website. How does your current business website perform on mobile? Do you even know? If not, it's time to fire up the page experience report in Google Search Console.

Quality will always be the ultimate winner

You also need to remember that it doesn't matter how razzle-dazzle your business website is in the performance and experience department; if your content sucks, you'll never win the search rankings game.

Your content has to be of high quality and laser-focused on answering the most pressing questions of your ideal buyers. Just as the savage Paul Hollywood always says on Great British Bake Off, substance will always win over style.

Seriously, you could be serving up the best page experience in the world to your users. But if your content game is flimsy or in any way lacking, you're going to lag behind those who are actually providing the relevant, honest, transparent content their users are looking for in a way that's easy to find.

Now, once more with feeling, fingers crossed this is the final, final word from Google on this particular update. 

website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
website performance assessment start

Free Assessment:

Website Performance Assessment

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Topics:

Search Engine Optimization
Web Design
News
Published on May 21, 2021

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read