Hubcast #44: Content Saturation Index, Smart Content & Agency Growth Fund

Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015

Hubcast Fireside Chat at the Omni Parker House

As one of Boston’s historic cornerstones, Omni Parker House displays a character as storied and unique as the town itself. With classic style, modern amenities, and personalized service, we offer one of the finest experiences in the country for leisure and business travelers alike.

HubSpot Strategy - Dealing with Your Content Saturation Index

What is the best way to deal with Content Saturation in an industry?

In this section we cover several way you can battle against the noisy saturated space your business may be operating in. A couple of options we cover are:

1. Produce more content
2. Produce better or 10x content
3. Stand out / Niche yourself

HubSpot Wishlist - Better Published vs Edited Content

Karl - Calgary Regional Partnership

My Hubspot Wishlist: It would be nice if there could be another color besides green or grey to show if a site page or blog is currently being worked on but not yet published.

Right now all pages and blogs just show green if it is live and grey if it isn’t. BUT if I am working on multiple pages or blogs, but have to leave and forget to publish I wouldn’t know what pages or blogs I was working on but have not published yet.

HubSpot Updates - Better descriptions added to all default HubSpot properties & new additions

Starting this week, default properties in HubSpot now all have descriptions, and new read-only properties have been added for all life cycle stage date changes, including Became a Sales Qualified Lead Date and Became a Subscriber Date.

You can find these new descriptions in Contacts Settings (I will put a link in the show notes) when checking out any of the default properties created by HubSpot:

The new read-only life cycle stage date properties are now available in your account. They will populate if you assign either of those life cycle stages to your contacts, and you can use this property in apps like Lists or Workflows.

HubSpot Tips & Tricks

This week we get a little smart with our tutorials. What I mean is we are diving into Smart Content with HubSpot.

This week I cover items like:

• How to create smart text
• How to create a smart form
• How to create smart HTML content
• How to use Template-Level smart content

Cool HubSpot & Inbound Tweets

Michael King: Feisty and Full of Heart @Pistachio on @iPullRank https://t.co/wqHPpFUyl8 #INBOUND15 #Speakerfan pic.twitter.com/1ASdUFzx8h

— Laura Fitton (@Pistachio) May 26, 2015

Only 5 more days before the price goes up! Save $400 by registering for #INBOUND15 ASAP: https://t.co/7sD8ZaG05o pic.twitter.com/IRRoNaCvP3 — HubSpot (@HubSpot) May 26, 2015

Question of the Week

What do you think of HubSpot's new agency growth fund?

Article we reference in podcast: https://www.cmswire.com/cms/customer-experience/hubspot-to-partners-take-our-cash-hire-awesome-people-029246.php

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