Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

HubSpot Partners with Supermetrics to Automate Reporting for Users

HubSpot Partners with Supermetrics to Automate Reporting for Users Blog Feature

September 6th, 2019 min read

There’s an epidemic facing the digital marketing industry: Analysis Paralysis. 

Marketers have access to more data than ever before, which (in theory) gives us better, clearer insights on the customer journey and how to make our marketing strategies stronger. 

The problem with that? There’s so much data, many marketers don’t even know where to start. If we really wanted to, we could spend hours upon hours collecting different data sets and building reports before we even started searching for actionable takeaways. 

Of course, in our fast-paced industry, compiling data sets isn’t the activity that will get you results — the actions you take based on those reports is what will. 

However, with multiple different channels, our metrics are constantly scattered around the web. Moreover, the need for closed-loop reporting is more important than ever. 

For this reason, it’s not surprising that the average digital marketer spends almost 4 hours per week collecting, organizing, and analyzing data reports. Clearly, data can be both our greatest asset and our greatest weakness. 

Fortunately, there may be an easier way for HubSpot users. The marketing automation platform is now partnering with marketing data engine Supermetrics in hopes of solving this pain point for its users. 

This partnership will allow marketers that are both HubSpot and Supermetrics customers to simplify the data collection and consolidation processes, so they can reduce the manual effort that goes into great marketing reporting. 

What is Supermetrics? 

Supermetrics is a business analytics platform that allows you to automate reporting processes that would otherwise need to be manually done. 

Often, marketing tools boast that their biggest benefit is freeing up your team to not use spreadsheets in their marketing reporting. But, when you have those systems in place, what do you typically end up doing? Recording the data from the system into a spreadsheet

At the end of the day, spreadsheets are valuable for tracking historical data, comparing cross-platform data, sharing findings with others, and segmenting the data you actually want. 

Supermetrics confronts the reality that spreadsheets will likely always have a role in the marketing reporting process, so its system makes it easier to collect that data and put it into spreadsheets. 

Rather than manually going into each platform and recording the metrics you need, Supermetrics automates this process. Its system imports key metrics from various systems into Google Sheets, Google Data Studio, or Excel spreadsheets so you can have the reports you need without needing to build them line by line. 

Supermetrics also lets you to fully customize all reports — allowing you to combine metrics, segment key properties, and even choose how you’d like your data to be visualized in the final report. 

As someone who’s spent hours pulling data and finding the right excel formulas to aggregate it properly, I can only imagine how much more time I would have if a solution like this was in place earlier.

How will this integration benefit HubSpot users?

This connector will not only save HubSpot users valuable time, but they will also enjoy a variety of other benefits, including:

  • More confidence that reports are accurate: No need to worry about human error in the data entry process or that an incorrect excel formula is skewing numbers. 
  • Close the loop with your reporting: Combine data from HubSpot’s marketing and sales metrics to better understand the entire customer lifecycle, from when they first clicked on a PPC ad to when they became a customer. 
  • Create custom auto-refreshed reports: Pull HubSpot data into Google Data Studio to create custom reports that will refresh daily so you can see the most important growth metrics without all the clutter. This is also helpful if you have people on your team who are unable to access HubSpot’s backend to view data. 
  • Compare data from multiple HubSpot reports at once: For agencies that work in multiple HubSpot portals, pulling various client data for team status updates can be tedious. Supermetrics allows you to pull data from more than one portal at once. 
  • Get a holistic overview of marketing performance: Supermetrics allows you to compile your HubSpot metrics with other data platforms such as Google Ads, social media, or other web analytics tools you’re using. This way, your data isn’t siloed and you can view all activity in one centralized location, without needing to pull all data manually.

How to access the HubSpot/Supermetrics integration 

To use these tools with your HubSpot account, you need to be a Supermetrics customer. 

According to Supermetrics’ website, HubSpot Starter customers can access the connector with a Supermetrics Pro & Super Pro plan for Google Sheets, Google Data Studio, and Microsoft Excel. HubSpot Professional or Enterprise customers can inquire about the connector by contacting the Supermetrics sales team directly. 

Supermetrics plans run between $19 - $190/month, depending on the services needed. You can visit Supermetrics’ pricing page to learn more about specific plans. 

However, if you’re interested in the connector but aren’t sure if you want to make the commitment, users can also opt for a 14-day trial of the tool to see if they find it valuable enough to make the investment. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.