Web Project Manager, 7+ Years of Client Success and Project Management
December 19th, 2020
Every Saturday I spend my mornings teaching ballet and tap at a local dance studio. Dance has been a part of my life since I was 4 years old and the experience I have gained over the past 33 years (I know I’m aging myself) has given me an abundance of knowledge about it.
While I would consider myself an expert in dance on the weekends, during the week, my expertise revolves around websites.
When it comes to building a website one question you may ask yourself is HubSpot or WordPress? Being a website project manager at IMPACT, I work with HubSpot and WordPress websites every day and understand first hand the power that both of these platforms hold.
WordPress may be the obvious choice if you require functionality that HubSpot just doesn’t allow for — think a shopping cart, for instance — but what about the marketing benefits of HubSpot?
The good news is that with the HubSpot-WordPress plugin, you can still get the benefits that the marketing platform offers within the WordPress environment.
Our friends and clients at Ashcroft are a great example of how the two platforms can come together.
Their e-commerce built on WordPress site houses a lot of products and while they don’t have a shopping cart, they are in the process of building out complex product configurators to help their users generate price estimates.
It is not that this couldn’t be done in HubSpot, but WooCommerce and WordPress have some baked in functionality that makes this an easier and more seamless experience for the user.
Ashcroft does however have HubSpot for their marketing efforts and with the plugin are able to integrate their marketing forms directly on their WordPress site. They can also use the HubSpot and WooCommerce integration to help sync their customer data with their HubSpot contact properties.
Do you want to learn more? Let’s look at this infographic by Grazitti Interactive to learn how you can benefit from all that HubSpot marketing offers even if your website is built on WordPress.
What is HubSpot and why do I need it?
Just in case you are new to the name HubSpot let’s give you a quick rundown: HubSpot is a marketing, sales,,and service software with lead generation, marketing automation, content, social media, and analytics tools, as well as an advanced CRM.
HubSpot offers four hubs that you can choose to use alone or all together:
Marketing Hub: The marketing software you need to grow your business, convert new leads, and launch and manage inbound campaigns.
Sales Hub: Software that helps you manage your prospects and sales deals easily and more efficiently.
Service Hub: Software to improve your customer service. Delight your customers and they will promote your business.
CMS Hub: Access to build landing or website pages with themes or the drag and drop editor, as well as on-page SEO recommendations.
Furthermore, with HubSpot you not only get all the tools above but, you also get access to their knowledge base and academy classes and certifications to keep yourself educated on all things Inbound marketing.
With the HubSpot - WordPress plugin, you can pull valuable HubSpot elements directly into your WordPress backend. With it, your HubSpot reporting dashboard, contacts, lists, forms, and more show up directly in your WordPress dashboard.
What benefits does the plugin offer?
Forms and pop-ups
You can use HubSpot’s drag-and-drop builder to create blank forms or you can choose a pre-built template that HubSpot offers and then have the ability to embed on your WordPress site.
If you are using the pop-up option you can also choose which pages the pop-up form shows up on.
CRM and contact management
With the plugin, you can have your WordPress form fields sync and automatically update your CRM contacts in HubSpot. This simplifies the way you manage your contacts, segment them into lists, and get some insights on user interactions.
Email and marketing automation
Because the plugin provides insights into your customer behaviors, by using the HubSpot tracking code, you can use this information to send relevant and personalized messages to your contact lists.
The plugin integration allows you to manage your HubSpot marketing emails and lists directly from your WordPress website backend. You will be able to make informed marketing decisions from the analytics produced by the HubSpot tracking pixel.
Live chat and chatbots
The HubSpot plugin will allow you to enable a live chat feature on your WordPress site making it easier to provide customer service and engage with your users directly.
Built-in analytics and dashboard
There is a built-in HubSpot dashboard that you can view directly in the backend of your WordPress website. This allows you to easily access many of your HubSpot tools and user data without having to leave your WordPress website.
With the HubSpot plugin, you also gain the ability to sync your HubSpot and WordPress accounts with over 300 native integrations like Gravity Forms, WooCommerce, Stripe, and more.
It’s time to integrate!
At the end of the day, your website should be a marketing hub for your business and help you generate new leads and ultimately more revenue. With the HubSpot plugin installed on your WordPress site, the benefits and possibilities of this are vast.
If budget is a concern, you can start with the free features that HubSpot offers and eventually upgrade once the leads start to roll in. Check out the full infographic below to lean even more about what the plugin has to offer.
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