Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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How to dominate your space with the HubSpot-WordPress plugin [Infographic]

How to dominate your space with the HubSpot-WordPress plugin [Infographic] Blog Feature

Melanie Moore

Web Project Manager, 7+ Years of Client Success and Project Management

December 19th, 2020 min read

Every Saturday I spend my mornings teaching ballet and tap at a local dance studio. Dance has been a part of my life since I was 4 years old and the experience I have gained over the past 33 years (I know I’m aging myself) has given me an abundance of knowledge about it. 

While I would consider myself an expert in dance on the weekends, during the week, my expertise revolves around websites. 

When it comes to building a website one question you may ask yourself is HubSpot or WordPress? Being a website project manager at IMPACT, I work with HubSpot and WordPress websites every day and understand first hand the power that both of these platforms hold.  

WordPress may be the obvious choice if you require functionality that HubSpot just doesn’t allow for — think a shopping cart, for instance — but what about the marketing benefits of HubSpot? 

The good news is that with the HubSpot-WordPress plugin, you can still get the benefits that the marketing platform offers within the WordPress environment. 

Our friends and clients at Ashcroft are a great example of how the two platforms can come together. 

Their e-commerce built on WordPress site houses a lot of products and while they don’t have a shopping cart, they are in the process of building out complex product configurators to help their users generate price estimates. 

It is not that this couldn’t be done in HubSpot, but WooCommerce and WordPress have some baked in functionality that makes this an easier and more seamless experience for the user. 

Ashcroft does however have HubSpot for their marketing efforts and with the plugin are able to integrate their marketing  forms directly on their WordPress site. They can also use the HubSpot and WooCommerce integration to help sync their customer data with their HubSpot contact properties. 

Do you want to learn more? Let’s look at this infographic by Grazitti Interactive to learn how you can benefit from all that HubSpot marketing offers even if your website is built on WordPress. 

What is HubSpot and why do I need it? 

Just in case you are new to the name HubSpot let’s give you a quick rundown: HubSpot is a marketing, sales,,and service software with lead generation, marketing automation, content, social media, and analytics tools, as well as an advanced CRM. 

HubSpot offers four hubs that you can choose to use alone or all together:

  1. Marketing Hub: The marketing software you need to grow your business, convert new leads, and launch and manage inbound campaigns.
  2. Sales Hub: Software that helps you manage your prospects and sales deals easily and more efficiently. 
  3. Service Hub: Software to improve your customer service. Delight your customers and they will promote your business. 
  4. CMS Hub: Access to build landing or website pages with themes or the drag and drop editor, as well as on-page SEO recommendations. 

Furthermore, with HubSpot you not only get all the tools above but, you also get access to their knowledge base and academy classes and certifications to keep yourself educated on all things Inbound marketing. 

With the HubSpot - WordPress plugin, you can pull valuable HubSpot elements directly into your WordPress backend. With it, your HubSpot reporting dashboard, contacts, lists, forms, and more show up directly in your WordPress dashboard. 

What benefits does the plugin offer?

Forms and pop-ups 

You can use HubSpot’s drag-and-drop builder to create blank forms or you can choose a pre-built template that HubSpot offers and then have the ability to embed on your WordPress site. 

If you are using the pop-up option you can also choose which pages the pop-up form shows up on.

CRM and contact management 

With the plugin, you can have your WordPress form fields sync and automatically update your CRM contacts in HubSpot. This simplifies  the way  you manage your contacts, segment them into lists, and get some insights on user interactions. 

Email and marketing automation

Because the plugin provides insights into your customer behaviors, by using the HubSpot tracking code, you can use this information to send relevant and personalized messages to your contact lists. 

The plugin integration allows you to manage your HubSpot marketing emails and lists directly from your WordPress website backend. You will be able to make informed marketing decisions from the analytics produced by the HubSpot tracking pixel.

Live chat and chatbots 

The HubSpot plugin will allow you to enable a live chat feature on your WordPress site making it easier to provide customer service and engage with your users directly. 

Built-in analytics and dashboard

There is a built-in HubSpot dashboard that you can view directly in the backend of your WordPress website. This allows you to easily access many of your HubSpot tools and user data without having to leave your WordPress website.

WordPress and HubSpot Dashboard

Easy integrations

With the HubSpot plugin, you also gain the ability to sync your HubSpot and WordPress accounts with over 300 native integrations like Gravity Forms, WooCommerce, Stripe, and more. 

It’s time to integrate! 

At the end of the day, your website should be a marketing hub for your business and help you generate new leads and ultimately more revenue.  With the HubSpot plugin installed on your WordPress site, the benefits and possibilities of this are vast. 

If budget is a concern, you can start with the free features that HubSpot offers and eventually upgrade once the leads start to roll in. Check out the full infographic below to lean even more about what the plugin has to offer. 

Hubspot_Wordpress_Plugin Infographic

 

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
Watch Free On-demand
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!