Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How Can Business Leaders Foster Commitment (Instead of Just Compliance) with Their People?

How Can Business Leaders Foster Commitment (Instead of Just Compliance) with Their People? Blog Feature

Chris Duprey

Chief Learning Officer and Coach, 10+ Years in Business Development & Leadership, Former Infantry Officer

August 19th, 2019 min read

Compliance and commitment are two very different states that leaders can get their teams to. One gets us obedience, while the other gets us what’s possible.

I talk with and coach leaders every day, and while we may not specifically talk about compliance vs. commitment, in essence, we’re always talking about it. So, rather than talk loosely around this topic, we’re going to dive right in.

What is compliance? It is the state or fact of according with or meeting rules or standards.

What about commitment? It is the state or quality of being dedicated to a cause, activity, etc.

Knowing those definitions, what kind of teammates do we want in our companies, on our teams? 

Of course, we want folks who are going to follow rules and standards, but don’t we want more? Don’t we want people who are dedicated to our mission? People that live and breathe our purpose?

That is why we need to focus on commitment, rather than simply compliance as leaders. We need to learn how to build teams of committed employees.

When I think about what we’re seeing in the world today, the great organizations are building movements, not lingering around in the way things have always been. 

You don’t build a movement by achieving compliance. You build a movement when your people are committed.

When we build movements, we are thinking about what’s next, what’s possible, envisioning a world that is better, more evolved than things are today. To do this, we need teams that are committed to these visions, that truly believe in the things we believe in.

I think we can all agree that this is what we want. The question becomes, how do we create an environment that takes people past compliance and into commitment?

It all starts with how we show up

This has become a theme for me in my coaching and in how I look at leadership. This simple act is one of the keys to success in both life and in business. 

I want you to think back to when you’ve had a boss or leader who showed up in a way that rubbed you wrong. Maybe they were arrogant or demeaning or aloof. Just take a moment to think about what it was like to work for them.

  • Were you committed? 
  • Did you want to get up every day and get after it?

If you’re like me, you were probably reluctant. You complied with this leader because you wanted to succeed. You wanted to do good work, but you didn’t go above and beyond.

This happens when leaders show up and make themselves the hero. 

Let me explain. When a leader makes herself the hero, everything is about her, not her team. She takes all the credit (at least publicly) and treats her team as if they are there to support her and her goals. She becomes the center of attention or the hero of the story.

At best - this leader will get her team to comply with her decisions but she will be nowhere close to starting a movement.

So, with that said, we need to show up in a way where our team is the hero.

When a leader makes her team the hero, everything is about the team, not her. When she is given praise, she immediately redirects it to her team (even if they aren’t there). She sees herself as a support tool for her team, that her job is to remove impediments, give guidance, to empower her people to do their best work. Everything she does is about ensuring her team is set up for success.

This leader will have a team that is ready to run through walls for her. She is ready to start a movement.

What do we need to do to show up this way?

I wish there was an easy answer here, but there isn’t. There is no magic thing you can do to start showing up the way you need to to get commitment, but here are some things that are definitely going to help.

Know how you show up. This may seem obvious, but too often we don’t really know what we’re doing, we just simply do it. We do things based on reactions, based on instinct, without truly understanding what is really happening.

As we work toward getting our teams and organizations to a place of commitment, we need to start to see what is happening around us and how we are interacting with it.

When we know how we show up, we give ourselves a choice. The choice between showing up this way or in a way that is needed at the time. We don’t simply let the conditions dictate our behavior as a leader, we shape our own behavior.

Show up with humility. This is where you show up and are ok with the idea that you may be wrong. Simply bringing this mindset into a team meeting starts to set a tone that everyone’s input is welcome, valid, and could be the answer. When you show up with humility, it doesn’t matter who’s idea we use or how we got there, all that matters is the outcome.

Be fully committed. It is impossible to get others committed if you aren’t. Your team will be able to read your body language, your tone, and will see right through you. Now when you are fully committed it is contagious. People can feel the energy and want to be a part of it.

"I know how to show up, but what’s next?"

We’ve done the hard part, showing up in a way that sets the tone for commitment. Now we have to continue to nurture those conditions. It is one thing to set the conditions when you are trying to get people through a change in the organization, but how about in the everyday running of the organization?

How do we ensure that we don’t simply slip into being ok with compliance as we grind out our tasks?

To me, it is the same as above. Every day we have a choice. We can choose to be a leader committed to creating a work environment that leads to engaged and committed employees or we can choose to be the leader who is focused on himself rather than the team.

As we’ve seen in the data, unfortunately, many leaders choose to focus on themselves rather than their teams, leading to unreal levels of disengagement at work. I struggle to understand why so many leaders lead this way when we know that engaged and committed employees are going to be better for your business. 

It is literally a win-win-win when we work towards committed. Our teams win, our company wins, and our clients win!

What’s possible?

This is the question that we need to be asking ourselves. It needs to become a mantra that is continually reverberating in your head.

When leaders obsess about what’s possible everything else generally falls into place. We show up in ways that set the conditions for success. We are so focused on the outcome, the vision of what’s possible, that we don’t have the time to worry about ourselves. We are doing everything we can to achieve it.

When leaders act this way, people aren’t simply compliant, they become committed. They’re willing to do the hard work, to go above and beyond, because they believe in what they’re doing.

The only thing getting in our way is ourselves. The sooner we see it, the sooner we can take action.

Image courtesy of © Connecticut Headshots

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE