They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
IMPACT+ Membership
IMPACT+ Membership
Coaching & Implementation Services
Coaching & Implementation Services

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach

11 Brands Going for Gold with Olympics-themed Marketing

11 Brands Going for Gold with Olympics-themed Marketing Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, IMPACT+ Instructor, INBOUND Speaker, Retains 12 HubSpot Certifications

August 12th, 2016 min read

It’s that time again.

The theme song is stuck in your head all day, patriotism is at a high, and you’re probably watching swimming, gymnastics, and track on TV for the first time in years.

The Olympics are on!

With the games in full swing, brands are trying to take advantage of this once-every-four-years opportunity with their own Olympics-themed marketing campaigns. During the 2012 Olympics in London TV viewership in the US topped 219 million, proving that the games are consistently one of the most anticipated global events.

As technology continues to advance, people are engaging with the Olympics more than just on TV - they are streaming events online and watching recaps on social networks like Snapchat.

These advancements have expanded the way brands can market themselves - you no longer need to have a multi-million dollar primetime TV spot to take advantage of Olympics coverage. And companies are leveraging these new opportunities.

Some are swinging and missing, but some are winning big time. Here are 11 brands that are going for gold with their Olympics-themed marketing, and succeeding.


Olympic corporate sponsors have the benefit of being able to use the official Olympics logos and graphics for their marketing campaigns. While this obviously makes it a little easier for them to make Olympics-themed content, there are a few sponsors who have taken it to the next level, and I feel the need to give them some props for it.

1. P&G: Thank You Mom

Proctor and Gamble (P&G) has been absolutely crushing their Olympics marketing over the last handful of Olympic Games (winter and summer).

I don’t know about you, but I’ve shed a tear more than once while watching their commercials. This Rio 2016 commercial has almost 21 million views. Not too shabby P&G, not too shabby.

2. Samsung: Olympics Phone

At the start of the games, Samsung released the new Galaxy S7 Olympic Games Limited Edition phone and gave out 12,500 to all of the 2016 Olympic athletes.

In tandem with the limited edition phone, they announced that they collaborated with NBCUniversal and Olympic Broadcasting Services to make certain events available in virtual reality for the first time ever.

3. Getty Images: Official Photographic Agency

This year the IOC appointed Getty Images as
the official photographic agency for the 2016 Rio games. They have photographers at all the events and they’ve been sharing highlights on their website as well as Twitter via #GettyAtTheGames.

4. Coca Cola: #THATSGOLD



Coke has taken their Olympic marketing to Twitter with their #THATSGOLD campaign. They’ve been engaging with their audience with Olympics-themed polls and clever congratulatory messages to US athletes.

5. Visa - #TeamVisa

Visa is not only a worldwide sponsor of the Olympic games, but the company also sponsors individual Olympic and Paralympic athletes from all over the world through
the Team Visa program. They even have their own #TeamVisa emoji!


Even more impressive (at least to me) than the high-budget, officially branded campaigns are the campaigns by non-sponsors. There are extensive copyright rules about what non-sponsors can and cannot say and do on social media (see the graphic from AdWeek below).

This means brands like yours have to get more creative and out-of-the-box with how they leverage the Olympics in their marketing. Here a few that have done that impressively well.

6. Adweek’s Olympics #AdWeekChat

#AdWeekChat is something that happens regularly outside of the Olympics, but this week they made the games the center of their discussion.

Questions ranged from the Olympics trademark restrictions to how people have been watching (TV, streaming, etc) and hundreds, if not thousands, of followers have been tweeting their thoughts.

7. Overwatch - Summer Games

The makers of Overwatch, the popular multiplayer first-person shooter video game, are celebrating the Olympics by selling limited-time content available only during the games.

For those of you familiar with the game, you can buy Summer Games-themed loot boxes that include different items including skins and icons.

8. Google’s Doodle FruitGames


Probably the most adorable Olympics-themed campaign is Google’s Doodle FruitGames.

Available within the Google app (iPhone and Android), there are currently seven different FruitGames, each of which depicts cartoon fruits playing different Olympic sports.

I will admit, this might be my favorite. You’ll understand when you’ve played.

9. United Healthcare - Pool Vault


This is one of the more subtle odes to the Olympics, but has been airing in-between primetime Olympic events and I therefore deemed it worthy of this post. It’s also hilarious, so that helps.

10. theSkimm


For those of you who don’t know, theSkimm is an online news source that “makes it easier to be smarter.” Their daily email newsletter, The Daily Skimm, is sent to readers every morning, with a synopsis of all the biggest news from the previous day.

Skimm HQ self-admittedly loves the Olympics, so they’ve been sharing event highlights at the end of every newsletter. They even made an iPhone calendar with every single Olympic event so you don’t miss anything.

11.  Snapchat - Olympics-themed Filters and Lenses

               IMG_6258.png IMG_6259.png IMG_6257.png

No surprises here - Snapchat has been coming out with all kinds of Olympics-themed filters, lenses, Live Stories, and more to get people engaged and interacting.

Two of the coolest GeoFilters featured during the games are the Medal Count filters. One is a medal count of the top 5 countries, and the other is just a US medal count - and they update live!

Your Turn to Medal

While there are lots of restrictions on what you can and can’t do regarding the use of the Olympics brand, these non-sponsor campaigns prove that you can do great Olympics-themed marketing, no matter the size of your brand.

So get out there, get creative, and go for gold!
Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Hurry! Price goes up in:
0: 22 : 17 : 9
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.