Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Lead Generation
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Progressive Profiling: How Can it Help You?

By Desiree Baughman

Desiree Baughman also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Progressive Profiling: How Can it Help You?

 

fingerprint_2-767145-thumb-275x381-40916If you've been in the inbound marketing game for a while, then you know just how valuable having forms are.  After all, is there any other single most important tool out there for businesses and marketers to nab leads for lead nurturing?


As you may know, we at IMPACT are HubSpot

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
Certified Gold Partners because we've seen first hand that their marketing tools add a lot of value to online marketing campaigns.  We've even dedicated one entire ebook called “The Essential Guide For Mastering HubSpot” that you can download now so that you can learn the ins and outs of HubSpot inbound marketing tools.  One of the tools that we really like that HubSpot recently implemented is their “Smart Forms” tool.


Thanks to this tool, no returning lead will ever have to enter in tedious, duplicate information ever again.  That's saving them time and increasing the likelihood of them filling out the form, while reducing the amount of redundant information in your database.


But now there's a new feature out there that we promise you will even generate more leads.  It's called “progressive profiling,” and it's the new way for marketers and business owners to create intuitive, dynamic, lead-friendly forms.


What's Progressive Profiling All About?


The term “progressive” comes from the fact that every time that same individual lead fills out the form, you are progressively gaining more information, or lead intelligence, on that one individual.  We're really excited about this new technology because it allows you even more customization when it comes to the types of forms fields and questions that you can include on a form at any given time.  You can designate which questions will appear on a form solely based on what you know about an individual lead.


When used correctly, progressive profiling will give you the ability to get the right type of information from your leads at the most appropriate times, thus reducing any friction and increasing the likelihood of that lead filling out that form.  Decreasing friction isn't the only benefit that comes with this new technology.  Progressive profiling also:


It Will Increase Your Conversion Rates


Yes, shorter forms really do mean higher conversion rates!  By utilizing this technology, you're able to keep your forms short and to the point without sacrificing any important and ever so valuable lead intelligence.


Will Increase Valuable Lead Intelligence


Speaking of lead intelligence, by having this type of technology integrated with your inbound marketing software, you're increasing the amount of valuable lead intelligence you’ll be able to gather over a period of time.  Better information means better segmentation which means better conversions.


It Will Save You Time


If you've checked out our ebook “The Immediate Solution For Lead Generation”, then you already know just how important it is to create a new form for every single landing page that you have that's tailored to that specific offer in the sales cycle.  Now imagine having intelligent software that can actually re-create that form for an individual lead every single time they come to your landing page, all without you having to do a single thing.


Forget having to spend tons of time creating brand new forms for every single landing page that you create.  When you have this type of automation technology synced up with you inbound marketing software, never again will you have to spend hours coming up with new forms, or worry about whether or not the right questions were asked at the right time for that specific lead.


How To Make The Most Out Of Progressive Profiling


Rather than cram every single question possible onto one form, you can start by looking at every single one of those questions or fields that you feel are important and assigning them to different levels of the sales cycle.  Once you have that, you can then assign different fields and questions to certain forms that will then be aligned to where that lead is in the sales funnel based on previous lead intelligence that your inbound marketing software has captured.


Here's one word of caution though that we must leave you with:  While keeping things to the point is important when creating your first forms, make sure that you're still asking the right questions that will give you the critical information that you'll need segment, contact, and then nurture that lead along the sales funnel.


Keeping it short and sweet is great, but make sure that it's kept short and sweet with the right questions (i.e. Name, email address, position within the company).Remember – the best things come in small packages, and when your lead is putting together their ‘package’ of information, make it easy on them – they’ll appreciate it, and you’ll have just what you need.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Lead Generation
Published on February 16, 2013

Recent Articles

Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
Increase Landing Page Conversions Rates With These 3 Simple, Powerful Hacks
June 2, 2022 • 10 min read
20 Tips for Optimizing Your Business Blog Articles for Conversions
April 21, 2022 • 14 min read
How To Make Each Lead Capture Form a Conversion Powerhouse
April 8, 2022 • 7 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
44 Landing Page Examples to Inspire Yours in 2022
December 31, 2021 • 13 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)
June 21, 2021 • 36 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
What is the Content Marketing Funnel and How Does It Work?
June 2, 2021 • 10 min read
What is Lead Nurturing?
May 28, 2021 • 9 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
Should You Still Gate Your Content in 2021?
April 8, 2021 • 7 min read
What is Conversion Rate Optimization? (Definition, Examples, and Tips)
March 31, 2021 • 12 min read
What is a good average landing page conversion rate?
March 12, 2021 • 10 min read
Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads
March 11, 2021 • 10 min read
Here's Exactly Why Your Inbound Marketing Leads Suck
March 5, 2021 • 6 min read
6 Reasons You're Not Generating Leads With Your Blog Content
November 9, 2020 • 7 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
5 effective strategies for decreasing bounce rates on a blog article
August 25, 2020 • 8 min read
7 savvy tips to boost conversions in your retail e-commerce store
July 17, 2020 • 6 min read
6 most common lead generation website problems (and how to fix them)
January 28, 2020 • 8 min read