Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

The Dark Side of Ignoring Inbound Marketing

By Carly Stec

Carly Stec also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

The Dark Side of Ignoring Inbound Marketing Blog Feature

The_darkside_of_ignoring_inbound_marketing_If there's one thing that I know for sure, it's that outbound marketing will never be what it once was. 

The techniques employed by outbound marketers have earned themselves a spot right up there next to phone books, lava lamps, and anything acid wash. 

Simply put, they're outdated. 

However, there are still marketers out there who are clinging onto their traditional efforts with the hope that they will one day regain their effectiveness. 

Truth be told, it's time to let go of this mindset. 

Rather than lean on what has worked in the past, it's important for businesses to focus on practicing better business judgment in the now. 

If your business hasn't had a talk about transitioning to inbound, we fear that you'll be plagued by the following outbound obstacles until you do. 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Your current efforts are interruptive

86% of people skip television ads, 44% of direct mail is never opened, and 200 million Americans have registered their phone number on the FTC's "Do Not Call" list. (Source: Voltier Digital)

If this is where your efforts are placed, you're essentially wasting money, killing trees, and feeling nothing but frustration. 

While outbound marketing focuses on pitching to anyone who won't hang up, inbound marketing is strategically designed to bring customers to you. Consider the possibilities of conversing with people you actually want to hear from you? 

In other words, outbound marketers attempt to push their way in, while inbound marketers earn their place and time. Which side do you want to play for?

Your content isn't tailored to the right audience

If your marketing efforts are rooted in outbound, it's likely that you're not producing any worth-while content, let alone content that's mapped to your ideal customers.

Outbound marketing efforts are ambiguous, as they're created to appeal to the masses.

However, inbound marketing initiatives are rather choosy. They're tailored to a targeted group of recipients who are actually interested. As a result, they resonate.

This is where buyer personas come into play.

Careful buyer persona research helps business' locate the places in which their ideal customers are spending their time so that they can appear there too. 

While an outbound marketer's understanding of their customer's goals and pain points is limited, inbound marketers understand the importance of nailing down these details before carrying out anything else. 

You're not ranking as high as you could be

The first page of Google search results is prime real estate to say the least. However, in order for your business to land a slot, you've got to earn it. 

If you're relying on an outbound bag of tricks to get you there, I'd advise you to get used to the view from page 5. 

In order to improve your website's performance in search engines, you have to adopt an inbound marketing strategy that is designed to get you there. 

The sites that rank high are focused on generating inbound links by consistently producing great content that worth sharing and referencing. 

They've identified a list of keywords that they want to rank for, and they create their content in accordance. Their title tags, alt tags, headers, meta descriptions, and URLs are optimized to help them achieve their goals. 

Mastering the production of quality content is the most effective way to improve your search ranking, so check your cold calls at the door. 

You're falling behind your competitors

Holding on to your outbound strategy is putting money in your competitor's pockets. 

According to HubSpot's 2013 State of Inbound Marketing Report, 58% of marketers practice inbound marketing.

Additionally, these savvy marketers are reporting a 54% increase in the number of leads generated by inbound as opposed to outbound.

If you're part of the 42% of marketers hanging on to outbound, you're already behind.

Not to mention, inbound marketing takes a bit of time to build. The longer you wait, the further behind you're going to fall, which is why now is a better time than ever to ditch your old habits. 

Your engagement levels are depleted 

The conversation about your brand doesn't cease to exist just because you're not participating on social media. If you're not there, you're just missing out on it. 

I'm talking about leaving questions unanswered, complaints unresolved, relationships weak, and compliments unwelcome. 

So while your outbound methodology has you thinking that social media is just a trend, a ton of other businesses are reaping the benefits. 

Businesses who are actively participating on social media have the opportunity to join conversations surrounding their product or service, provide tips, and respond to inquiries (both good and bad) in real-time. 

They're able to extract value from the feedback and engagements that they can apply to an improved strategy moving forward.

Simply put, they're constantly improving based off of real-time insights, and well, you're not. 

You don't know what's working

The best way to ensure that you're generating the greatest number of customers possible from your campaigns is to set goals and monitor them closely.

While your outbound efforts will take you here, there, and everywhere, inbound tactics are designed to be easily measurable.

So when it comes time to do an audit of the content that's working, your efforts are tied to measurable indicators that have the ability to highlight where exactly your successes and failures are. 

This allows a business to narrow their focus by shining a light on the platforms that are delivering the greatest return.

Let's see your outbound marketing do that. 

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Strategy
Published on August 5, 2014

Recent Articles

Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read
How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
What is the Value of a Digital Marketing Consultant?
November 4, 2021 • 6 min read
Benefits of Online, Peer-to-Peer Learning for Digital Marketers
October 30, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)
October 20, 2021 • 8 min read
How to Get Your Whole Team to Buy in to They Ask, You Answer
October 19, 2021 • 4 min read
Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)
October 13, 2021 • 1 min read
Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)
October 7, 2021 • 8 min read
How to Grow a Digital Marketing Agency (with Coaching Services)
October 6, 2021 • 6 min read
36 Eye-Opening Inclusive Marketing Statistics That Prove Its Power for 2022
October 6, 2021 • 6 min read
Hire Freelance Writers with Caution (Read this First)
September 27, 2021 • 10 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read