Hubcast 74: 12 Ways of Marketing, Hubby Clause & 2015 Gratitude

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

HubSpot Strategy

Our gift to you this Holiday season is to help you have the best year ever in 2016. With that said, we want to share some items we think you will want to focus on in 2016 to take your content and inbound marketing to the next level.

So, without further sipping of eggnog we bring you Hubby Clause's 12 ways of marketing in 2016.

1. Think beyond the Blog post
2. Make sure you are mobile optimized
3. Implement deeper personalization
4. Create education-focused content
5. Make your marketing about relationships
6. Reap the rewards of repurposing
7. Evaluate your email marketing strategy
8. Produce that podcast you have been thinking about
9. Venture into video production
10. How can you niche yourself to separate yourself from the competition
11. Is it time to think global vs local for your business
12. Measure everything

HubSpot Agency Spotlight

Impact Brand and Design

Owner: Bob Ruffalo

Website: https://www.impactplus.com/

Reason:

HubSpot’s COS innovators of 2015. Their site is on point!

Also, we love this site's "WHY US" page as it's a great example of a why us page for your own website.

HubSpot Updates

It is time for our 5 golden rings section of the Christmas Hubcast episode. 5 updates to bring you joy and put you in the HubSpotting spirit.

First, there have been a couple integration updates lately that we have not covered, so let's talk about those at a very high level.

Retarget HubSpot lists with ads through Perfect Audience Integration

98% of visitors to your website leave without converting. Facebook and web retargeting brings them back to give you a second chance. Perfect Audience allows you to bring mobile, web, and Facebook retargeting together in one dashboard. Making it easier to convert interested but undecided prospects.

What does the Perfect Audience - HubSpot integration allow you to do?

You can now easily retarget lists that you create inside HubSpot to compliment your ongoing inbound activities. By connecting your accounts, Perfect Audience seamlessly and silently works in the background building retargeting audiences from your HubSpot audience lists, allowing you to re-engage with your customers and prospects.

Bring events into HubSpot with Eventbrite integration

Eventbrite, is a free website that makes throwing a successful real-life event simple. Their site allows you to set-up a new event in minutes, promote it to your followers, and manage every detail.

How does Eventbrite integrate with HubSpot?

When connected, new registrants for your events will automatically be created as contacts in HubSpot. It also allows you to see how existing contacts have engaged with you before an event and if they became a MQL or customer afterwards. The integration makes follow-up a breeze though the ability to segment and build lists based on event registration.

HubSpot Connect - SlideShare Integration

SlideShare (by LinkedIn) is the place to host and discover visual content (mainly slide presentations). With a very professionally skewed audience and over 70 Million unique monthly visitors, SlideShare is an often undervalued, unique way for B2B marketers to reach their audience with content.

SlideShare now has a paid offering, which gives marketers the ability to capture leads from presentation readers.

How does it now integrate with HubSpot?

When you use their lead capture product you are able to connect to your HubSpot account to manage those leads. Leads will flow directly to your HubSpot account, where you can find them in your contacts database. You can also segment and score leads based on their interaction with your SlideShare content.

HubSpot Connect - inboundli integration

inboundli is content curation software for Marketers. Their product allows you to source and publish the most relevant content for any industry. This includes help with social publishing, scheduling, and a slick integration into HubSpot’s social inbox and workflows.

How does inboundli integrate with HubSpot?

This integration allows you to easily find content that your audience will love and publish that material via social inbox. You can also integrate inboudli to provide content for your workflows.

Schedule Email Dashboards For Your Team [Reporting Add-On]

Many teams rely on scheduled reporting emails to keep everyone in the loop on sales & marketing performance. Email Dashboards, a new feature of the HubSpot Reporting Add-On, allows you to schedule an email digest of any dashboard that will get sent to your team on a regular basis.

How it Works

To set up an email report, navigate to any dashboard and click the "Email" dropdown at the top right of the dashboard. Select "Send", and fill in the options. You'll have the ability to control who receives the email report, the frequency (daily, weekly, or monthly) and the day/time.

The email itself is clean and simple, with a visual of every report on the dashboard, along with a link to click through to the underlying dashboard in HubSpot. To stop receiving a dashboard you have scheduled, visit the management view.

HubSpot Tips & Tricks

Ho, Ho, Ho, this week Hubby Clause brings us his bag of tips & tricks… Ding, Ding, Ding! We hope you have a merry time using these tips to better your marketing this holiday season.

• What is the HubSpot Design Manager?
• How do I add in-line styling to a module in the HubSpot design manager?
• How can I find the stylesheet applied to my HubSpot page?

HubSpot Wish List

This week it is all about have you been naughty or nice? What are the top items on your Christmas HubSpot wish list? On ours, you will find items like:

• Social monitoring on more platforms than just Twitter.
• Membership site functionality native to HubSpot.
• E-Commerce ability for one-off items like workshops or courses

What say you Hubcast community, what is on your list?

Cool HubSpot Tweets

New Christmas cover on the banjo! #ChristmasCarol #DanielleAtetheSandwich https://t.co/1JdLPBJap0

— Danielle (@atetheSandwich) December 21, 2015

G2 Crowd Names @HubSpot #1 in Satisfaction for Web Content Management. #inboundmarketing https://t.co/1T1bglL4Db pic.twitter.com/jkp0M0Smzk — Eric Baum (@Eric_Baum) December 20, 2015

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