Free Assessment: How does your sales & marketing measure up?

Get Started

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
George B Thomas

By George B Thomas

Dec 24, 2015



Hubcast 74: 12 Ways of Marketing, Hubby Clause & 2015 Gratitude

George B Thomas

By George B Thomas

Dec 24, 2015

Hubcast 74: 12 Ways of Marketing, Hubby Clause & 2015 Gratitude

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.


HubSpot Strategy

Our gift to you this Holiday season is to help you have the best year ever in 2016. With that said, we want to share some items we think you will want to focus on in 2016 to take your content and inbound marketing to the next level.

So, without further sipping of eggnog we bring you Hubby Clause's 12 ways of marketing in 2016.

  1. Think beyond the Blog post
  2. Make sure you are mobile optimized
  3. Implement deeper personalization
  4. Create education-focused content
  5. Make your marketing about relationships
  6. Reap the rewards of repurposing
  7. Evaluate your email marketing strategy
  8. Produce that podcast you have been thinking about
  9. Venture into video production
  10. How can you niche yourself to separate yourself from the competition
  11. Is it time to think global vs local for your business
  12. Measure everything

HubSpot Agency Spotlight

Impact Brand and Design

Screen Shot 2015-12-23 at 2.11.11 PM

Owner: Bob Ruffalo



HubSpot’s COS innovators of 2015. Their site is on point!

Also, we love this site's "WHY US" page as it's a great example of a why us page for your own website.

HubSpot Updates

It is time for our 5 golden rings section of the Christmas Hubcast episode. 5 updates to bring you joy and put you in the HubSpotting spirit.

First, there have been a couple integration updates lately that we have not covered, so let's talk about those at a very high level.

Retarget HubSpot lists with ads through Perfect Audience Integration


Screen Shot 2015-12-23 at 2.14.59 PM98% of visitors to your website leave without converting. Facebook and web retargeting brings them back to give you a second chance. Perfect Audience allows you to bring mobile, web, and Facebook retargeting together in one dashboard. Making it easier to convert interested but undecided prospects.

What does the Perfect Audience - HubSpot integration allow you to do?

You can now easily retarget lists that you create inside HubSpot to compliment your ongoing inbound activities. By connecting your accounts, Perfect Audience seamlessly and silently works in the background building retargeting audiences from your HubSpot audience lists, allowing you to re-engage with your customers and prospects.

Bring events into HubSpot with Eventbrite integration


Screen Shot 2015-12-23 at 2.16.01 PMEventbrite, is a free website that makes throwing a successful real-life event simple. Their site allows you to set-up a new event in minutes, promote it to your followers, and manage every detail.

How does Eventbrite integrate with HubSpot?

When connected, new registrants for your events will automatically be created as contacts in HubSpot. It also allows you to see how existing contacts have engaged with you before an event and if they became a MQL or customer afterwards. The integration makes follow-up a breeze though the ability to segment and build lists based on event registration.

HubSpot Connect - SlideShare Integration

Screen Shot 2015-12-23 at 2.16.52 PM

SlideShare (by LinkedIn) is the place to host and discover visual content (mainly slide presentations). With a very professionally skewed audience and over 70 Million unique monthly visitors, SlideShare is an often undervalued, unique way for B2B marketers to reach their audience with content.

SlideShare now has a paid offering, which gives marketers the ability to capture leads from presentation readers.

How does it now integrate with HubSpot?

When you use their lead capture product you are able to connect to your HubSpot account to manage those leads. Leads will flow directly to your HubSpot account, where you can find them in your contacts database. You can also segment and score leads based on their interaction with your SlideShare content.

HubSpot Connect - inboundli integration


Screen Shot 2015-12-23 at 2.17.47 PMinboundli is content curation software for Marketers. Their product allows you to source and publish the most relevant content for any industry. This includes help with social publishing, scheduling, and a slick integration into HubSpot’s social inbox and workflows.

How does inboundli integrate with HubSpot?

This integration allows you to easily find content that your audience will love and publish that material via social inbox. You can also integrate inboudli to provide content for your workflows.

Schedule Email Dashboards For Your Team [Reporting Add-On]

Screen Shot 2015-12-23 at 2.19.11 PM

Many teams rely on scheduled reporting emails to keep everyone in the loop on sales & marketing performance. Email Dashboards, a new feature of the HubSpot Reporting Add-On, allows you to schedule an email digest of any dashboard that will get sent to your team on a regular basis.

How it Works

To set up an email report, navigate to any dashboard and click the "Email" dropdown at the top right of the dashboard. Select "Send", and fill in the options. You'll have the ability to control who receives the email report, the frequency (daily, weekly, or monthly) and the day/time.

The email itself is clean and simple, with a visual of every report on the dashboard, along with a link to click through to the underlying dashboard in HubSpot. To stop receiving a dashboard you have scheduled, visit the management view.

HubSpot Tips & Tricks


Ho, Ho, Ho, this week Hubby Clause brings us his bag of tips & tricks… Ding, Ding, Ding! We hope you have a merry time using these tips to better your marketing this holiday season.

HubSpot Wish List



This week it is all about have you been naughty or nice? What are the top items on your Christmas HubSpot wish list? On ours, you will find items like:

  • Social monitoring on more platforms than just Twitter.
  • Membership site functionality native to HubSpot.
  • E-Commerce ability for one-off items like workshops or courses

What say you Hubcast community, what is on your list?

Cool HubSpot Tweets


Where else can you find the Hubcast Podcast?

Hubcast iTunes

Stitcher Hubcast Podcast



Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

HubSpot Update September 2023: What’s New from INBOUND

September 13, 2023
Jessica Palmeri Jessica Palmeri

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

How To Measure The Trust You've Built With Your Audience (with template)

August 7, 2023
Marcus Sheridan Marcus Sheridan

HubSpot CRM Review — Pros and Cons

July 24, 2023
John Becker John Becker

Track These 5 Inbound Marketing Metrics to See Better Results

October 31, 2022
John Becker John Becker

Can HubSpot Help My Retail Business Grow?

July 31, 2022
Joe Bachir Joe Bachir

Get More Out of HubSpot Reporting With a Third-party Tool

July 9, 2022
John Becker John Becker

4 Keys To An Effective HubSpot Strategy in 2022

April 22, 2022
Carina Duffy Carina Duffy

Using They Ask, You Answer in Customer Service

April 1, 2022
John Becker John Becker

Is The HubSpot Free CRM Actually Free?

February 18, 2022
Joe Bachir Joe Bachir

Ultimate List of HubSpot Pros and Cons

January 8, 2022
Carina Duffy Carina Duffy

How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)

November 12, 2021
Kimberly Marshall Kimberly Marshall

Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022

October 29, 2021
Kimberly Marshall Kimberly Marshall

HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)

October 28, 2021
John Becker John Becker

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

October 25, 2021
John Becker John Becker

Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate

October 22, 2021
John Becker John Becker

How to Get Sales Reps to Use the HubSpot CRM

October 18, 2021
Kimberly Marshall Kimberly Marshall

HubSpot and Data Privacy: How to Collect Contacts the Right Way

October 4, 2021
John Becker John Becker

INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]

September 23, 2021
Carina Duffy Carina Duffy

How to Know When You’ve Outgrown HubSpot Sales Hub Starter

September 23, 2021
John Becker John Becker

How to Get the Most Out of Your 2-Week HubSpot Free Trial

September 13, 2021
John Becker John Becker

CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]

August 27, 2021
Carina Duffy Carina Duffy

How much HubSpot do I need?

August 17, 2021
John Becker John Becker

New HubSpot CMS Hub Starter Tier Released for Growing Businesses

August 6, 2021
Paul D. Grant Paul D. Grant

5 HubSpot Sales Hub Tips for Assignment Selling

July 23, 2021
Tracey Stepanchuk Tracey Stepanchuk