Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

10 Tips to Help You Turn Landing Page Traffic Into Leads

10 Tips to Help You Turn Landing Page Traffic Into Leads Blog Feature

January 2nd, 2015 min read

Screen_Shot_2015-01-02_at_7.40.05_AMYour website has a ton of moving parts. 

However, in order to push people closer to a desired action, your landing pages must be both simple and focused. 

Sure, it's easy to become frustrated when you're driving a steady stream of traffic to your pages and you're failing to convert the majority, but it doesn't have to be that way. 

Rather than settle for subpar landing page conversion rates, your focus should be on defining the intended goal of the page and carrying out the content and design with that goal in mind. 

To help inform your efforts, we've scoured the web for 10 of the most helpful landing page tips from industry experts across the board. 

1. Create urgency

"Use scarcity tactics such as a limited supply of your product offering, limited time for your offer, or limited numbers for offer." - Krista Bunskoek, Wishpond

Takeaway: The less there is of something, the more people want it. Marketing with scarcity works incredibly well because it forces people out of the "grey area." If they truly want what you're offering, they have to make a decision here and now.

2. Focus on one thing

"Your homepage is a mish-mash of goal oriented communication – and usually for good reason. With that in mind, resist the urge to send people there as itʼs better targeted at the curious explorer type rather than the person clicking through from a banner or AdWords link. Think one goal, one message, one action. And hence one page – generally a new one – a landing page." - Oli Gardner, Unbounce

Takeaway: If you want a visitor to subscribe to your blog, give them all the necessary information they need to make their decision, and that's it. While other pages on your website may focus on more than one thing, your landing pages should be dedicated to one action and one action only.

3. Use visuals wisely

"While graphics are certainly attractive, they can also increase the load time of your website. In fact, according to the Aberdeen Groupa one-second delay in page-load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions." - Anum Hussain, HubSpot 

Takeaway: Visuals help to reinforce your written copy, but if they're too big they could be working against you. To quickly and easily compress images, check Compressor.io.

4. Employ clear headlines

"People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about." - Beth Morgan of Marketing Nerdistry via KISSmetrics

Takeaway: For scanners, headlines are one of the first things that stand out on a page. If the headlines fail to communicate the message effectively, you're at risk of losing their interest. 

5. Leverage your thank-you page

"A Thank-you page is where users are taken after completing a conversion. It is also where you can continue your relationship with the user, which can result in future conversion." - Ada Wizmur, GetResponse 

Takeaway: Your thank-you page is more valuable than you think. Rather than simply including the offer and calling it a day, consider the benefits of including a consultation form or a relevant additional resource.

6. Reference your buyer personas

"Think carefully of who will be visiting the landing page and write copy for that demographic. You want visitors to feel the page speaks to their problems and concerns and that you have a solution just for them." - David Meerman Scott via DavidMeermanScott.com

Takeaway: Don't write landing page copy that you'd want to read, but rather focus on what you think you're ideal customer needs to hear. Address their specific needs and pain points to ensure that you're capturing their attention and conveying value. 

7. Test, test, and test again

"Don't assume that you created the best landing page out there. Just like with everything else, you will have to split-test it and follow what converts the best." - Neil Patel, QuickSprout

Takeaway: You don't know what could be working better until you try. Experiment with different designs, colors, words, and forms to see which combination of elements performs best. 

8. Highlight proof

"Provide positive feedback, testimonials, awards, certifications from well-known sources and satisfied customers. Do not go overboard here - curate your list to display the most convincing positive re-enforcement." - Alhan Keser, Blue Fountain Media

Takeaway: Anytime you can attach less risk to your product or service, you are improving the chances that a consumer will make a purchasing decision in your favor

9. Change the wording

"Different words evoke different kinds of emotions. Try different wording to try to improve conversion rates." - Mona Elesseily of Page Zero Media via Search Engine Land 

Takeaway: Don't settle. While you may be partial to a particular phrasing of something, it's important that you test it against an alternative to determine its effectivity. 

10. Write like a human

"Write like you talk, and avoid using business jargon in your copy. Prospects don’t want to hear how your first-rate, top-of-the-line company is leveraging cutting-edge techniques to teach waffle making. They just want to hear that you can provide them with the skills they need to make some darn good waffles." - Shauna Ward, Pardot 

Takeaway: The more you treat people like humans, the more likely they will be to hear your message. By writing like you speak, your content will feel less buttoned up, and more conversational, inviting, and interesting overall. 

 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peak
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE