Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Underutilized scoring properties, perfectionism in marketing, and newly discovered updates [Hubcast 267]

Underutilized scoring properties, perfectionism in marketing, and newly discovered updates [Hubcast 267] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

January 21st, 2021 min read

This episode of the Hubcast is brought to you by IMPACT+. If you don’t know, now you know.      

It's a brand new year, which can only mean one thing... more HubSpot.

Certified Dope: NB’s lead scoring

Are you using scoring properties for more than just a standard lead score? Nick Bennett is!

Marcus Stirs the Pot: The problem with perfectionists online

“We have to learn to crawl before we can learn to walk, we have to learn to walk before we can learn to run.”

Remember that one time…?

Steph: Remember that one time my friend sent a “hot lead” notification to the lead and the lead received an email saying they were “hot.”:fire: :joy:

Remember that one time when HubSpot Basic was a thing?: "Which HubSpot Package is Right for You?" article updates

HubSpot updates

There’s a new, easy place to find product updates in your portal!

HubSpot Product Updates Feed

[Now Live] Customizable campaign colors on Marketing Calendar

“You can now set custom colors for each of your campaigns represented on the calendar. This color will be used to differentiate campaigns inside the campaigns app, inside drop-downs and on the marketing calendar for better visibility, collaboration and work management.”

[Now Live] @ mention colleagues in workflow comments

“In workflow action comments, users can now @ mention their colleagues for easy and efficient collaboration.”

Yes and amen!

3 Exciting Improvements to the Custom Report Builder (Beta)

  1. New Visualization: Combination Charts
    • “You can now build charts with multiple measures, also known as combination charts. By selecting the “combination chart” visualization option, you can add a second Y-Axis to your report, allowing for deeper analysis of performance and metric comparison.”
  2. Chart Settings
    • “You can now further customize charts by clicking on “Chart Settings'' below any chart type to access several new settings and configuration options. With this release, you can will find new customization options including:
      • show/hide data labels
      • stacking
      • min/max
      • axis options”
  3. Sorting and Totals
    • “It is now possible to sort data in ascending or descending order. To apply a sort, look to the “sort by” dropdown at the top right of the report builder. In addition, totals rows are now live in all custom report builder drill-downs. You'll also find an option to show or hide totals within chart settings.”

[Now Live] Commenting on campaigns

“A commenting sidebar in the Campaigns tool that enables you to leave messages, tag teammates for feedback and collaborate in-app to execute great marketing without ever having to leave HubSpot.”

[Now Live] The new Tasks home for sales reps

Until next time

Join the HubSpot User Slack and hang out with us!

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at!

Until next time. This is Carina Duffy, Stephanie Baiocchi, Nick Bennett, and Jess Palmeri saying to you, get out there and get after it!

Want to learn more about digital sales and marketing?

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