Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Stacy Willis

By Stacy Willis

Jun 17, 2015

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

What Is a Revenue Strategy?

Stacy Willis

By Stacy Willis

Jun 17, 2015

What Is a Revenue Strategy?

Any successful company would agree that its top priority is to drive revenue through their sales process. Unfortunately, as simple as this sounds, many business owners and marketers can find this difficult, overcomplicate the process and thus fail to reach their bottom line goals. 

Putting measureable objectives and a solid strategy in place is not only critical for business decision-making and overall success, it also sets the initial tone for alignment between your sales and marketing goals

Enter stage left, the revenue strategy...

The Anatomy of a Successful Revenue Strategy

A revenue strategy is a plan that focuses on increasing company income by maximizing both short- and long-term sales potential. Having a dedicated strategy of this kind is critical, as it is near impossible to grow revenue without a documented plan of action. 

So, how does it come together? A good revenue strategy uses context in its generation process to provide value and encompasses alignment of the following: strategy, structure, people and process.

But in order to build an effective revenue strategy, you need to stop and ask yourself:

  • What opportunities are presenting themselves at the moment?
  • What type of structure is specifically needed to support your strategy?
  • Do you have the right people in the right roles with the right knowledge needed?
  • What does your sales process look like and what is needed to implement it?

Find out how to take out the guesswork when building your next inbound marketing sales process.

Download for Free Now!

Wait, What About Inbound Strategies?

You might be wondering if a revenue strategy is different from an inbound strategy. The short answer is yes, it is.

An inbound strategy is a plan of action designed to meet an expected marketing goal, specifically using the beauty of inbound marketing to convert strangers into customers and promoters of your business. By aligning the content you publish with your target audience’s interests, you naturally attract organic website traffic that you can then convert, close, and delight. This, in turn, generates more revenue.

Again, let’s stop and think. In order to create a successful inbound strategy, ask yourself the following questions:

  • What is my goal?
  • Who am I targeting?
  • Where does this audience live online?
  • How can I best develop a content calendar?
  • How can I best promote my content?

While there are concrete differences between a revenue strategy and an inbound marketing strategy – namely, how the latter is centered around building brand awareness to drive demand, while the former is focused on matching that demand with a price to maximize revenue and profit – the two are still very much directly related.

A revenue strategy promotes direct alignment between marketing and sales – quite possibly the largest opportunity for improving your business performance. When marketing and sales teams are unified around a single revenue cycle, they can greatly increase marketing ROI, sales productivity and growth.

When both teams have different goals and varying expectations of each other, it is extremely pertinent that marketing and sales come together with the same revenue-generating goals in mind – and hold each other accountable. Both teams need to be clear on what the revenue strategy is and agree that tracking, reporting and analyzing should provide direct visibility into the entire strategy itself.

Studies have shown that organizations with tightly-aligned sales and marketing had 36 percent higher customer retention rates and achieved 38 percent higher sales win rates.

When sales and marketing are on the same team, everyone wins.

Revenue Strategies Are the Future

Revenue strategies are the way forward. In today’s world, you need to capture a buyer’s attention by clearly communicating your value at all times. This means consistently demonstrating what’s in it for them through both your sales and marketing messaging in order to grow revenue.

Growing revenue means setting an efficient revenue strategy in place, encompassing an aligned set of objectives with your target audience in mind to increase sales. The strategy, structure, people and process must be in tact in order to drive and increase revenue. In addition, both sales and marketing leaders can use a revenue strategy, in conjunction with an inbound strategy, to collectively evaluate the current status of a company’s revenue, discover the true bottlenecks throughout the process.

This promotes the ability to make beneficial business decisions about what areas need improvement in order to grow revenue.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

'The Big 5': Best Business Blog Topics to Drive Traffic and Sales (+ examples)

February 5, 2024
Marcus Sheridan Marcus Sheridan

'Business is Booming — So Why Should I Invest in Marketing?' (+ Video)

February 1, 2024
John Becker John Becker

20 Value Proposition Examples that Every Marketer Can Learn From in 2024

January 18, 2024
John Becker John Becker

How to Talk About Price on Your Website (+ examples)

January 17, 2024
Chris Duprey Chris Duprey

Website Conversions in 2024 — STOP, START, KEEP

December 25, 2023
Vin Gaeta Vin Gaeta

10 Marketing Objective Examples To Guide and Focus Your Strategy

December 21, 2023
Katie Coelho Katie Coelho

4 Questions for Defining a Winning Value Proposition in 2024

December 17, 2023
John Becker John Becker

How is IMPACT Different From Other Agencies?

November 29, 2023
Marcus Sheridan Marcus Sheridan

Video Marketing: What Your 2024 Business Video Strategy Must Include

October 30, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker