Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close
What Is a Revenue Strategy? Blog Feature

June 17th, 2015 min read

Any successful company would agree that its top priority is to drive revenue through their sales process. Unfortunately, as simple as this sounds, many business owners and marketers can find this difficult, overcomplicate the process and thus fail to reach their bottom line goals. 

Putting measureable objectives and a solid strategy in place is not only critical for business decision-making and overall success, it also sets the initial tone for alignment between your sales and marketing goals

Enter stage left, the revenue strategy...

The Anatomy of a Successful Revenue Strategy

A revenue strategy is a plan that focuses on increasing company income by maximizing both short- and long-term sales potential. Having a dedicated strategy of this kind is critical, as it is near impossible to grow revenue without a documented plan of action. 

So, how does it come together? A good revenue strategy uses context in its generation process to provide value and encompasses alignment of the following: strategy, structure, people and process.

But in order to build an effective revenue strategy, you need to stop and ask yourself:

  • What opportunities are presenting themselves at the moment?
  • What type of structure is specifically needed to support your strategy?
  • Do you have the right people in the right roles with the right knowledge needed?
  • What does your sales process look like and what is needed to implement it?

Find out how to take out the guesswork when building your next inbound marketing sales process.

Download for Free Now!

Wait, What About Inbound Strategies?

You might be wondering if a revenue strategy is different from an inbound strategy. The short answer is yes, it is.

An inbound strategy is a plan of action designed to meet an expected marketing goal, specifically using the beauty of inbound marketing to convert strangers into customers and promoters of your business. By aligning the content you publish with your target audience’s interests, you naturally attract organic website traffic that you can then convert, close, and delight. This, in turn, generates more revenue.

Again, let’s stop and think. In order to create a successful inbound strategy, ask yourself the following questions:

  • What is my goal?
  • Who am I targeting?
  • Where does this audience live online?
  • How can I best develop a content calendar?
  • How can I best promote my content?

While there are concrete differences between a revenue strategy and an inbound marketing strategy – namely, how the latter is centered around building brand awareness to drive demand, while the former is focused on matching that demand with a price to maximize revenue and profit – the two are still very much directly related.

A revenue strategy promotes direct alignment between marketing and sales – quite possibly the largest opportunity for improving your business performance. When marketing and sales teams are unified around a single revenue cycle, they can greatly increase marketing ROI, sales productivity and growth.

When both teams have different goals and varying expectations of each other, it is extremely pertinent that marketing and sales come together with the same revenue-generating goals in mind – and hold each other accountable. Both teams need to be clear on what the revenue strategy is and agree that tracking, reporting and analyzing should provide direct visibility into the entire strategy itself.

Studies have shown that organizations with tightly-aligned sales and marketing had 36 percent higher customer retention rates and achieved 38 percent higher sales win rates.

When sales and marketing are on the same team, everyone wins.

Revenue Strategies Are the Future

Revenue strategies are the way forward. In today’s world, you need to capture a buyer’s attention by clearly communicating your value at all times. This means consistently demonstrating what’s in it for them through both your sales and marketing messaging in order to grow revenue.

Growing revenue means setting an efficient revenue strategy in place, encompassing an aligned set of objectives with your target audience in mind to increase sales. The strategy, structure, people and process must be in tact in order to drive and increase revenue. In addition, both sales and marketing leaders can use a revenue strategy, in conjunction with an inbound strategy, to collectively evaluate the current status of a company’s revenue, discover the true bottlenecks throughout the process.

This promotes the ability to make beneficial business decisions about what areas need improvement in order to grow revenue.

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
Register Now
Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.