IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
Stacy Willis

By Stacy Willis

Jun 17, 2015


Marketing Strategy
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

What Is a Revenue Strategy?

Stacy Willis

By Stacy Willis

Jun 17, 2015

What Is a Revenue Strategy?

Any successful company would agree that its top priority is to drive revenue through their sales process. Unfortunately, as simple as this sounds, many business owners and marketers can find this difficult, overcomplicate the process and thus fail to reach their bottom line goals. 

Putting measureable objectives and a solid strategy in place is not only critical for business decision-making and overall success, it also sets the initial tone for alignment between your sales and marketing goals

Enter stage left, the revenue strategy...

The Anatomy of a Successful Revenue Strategy

A revenue strategy is a plan that focuses on increasing company income by maximizing both short- and long-term sales potential. Having a dedicated strategy of this kind is critical, as it is near impossible to grow revenue without a documented plan of action. 

So, how does it come together? A good revenue strategy uses context in its generation process to provide value and encompasses alignment of the following: strategy, structure, people and process.

But in order to build an effective revenue strategy, you need to stop and ask yourself:

  • What opportunities are presenting themselves at the moment?
  • What type of structure is specifically needed to support your strategy?
  • Do you have the right people in the right roles with the right knowledge needed?
  • What does your sales process look like and what is needed to implement it?

Find out how to take out the guesswork when building your next inbound marketing sales process.

Download for Free Now!

Wait, What About Inbound Strategies?

You might be wondering if a revenue strategy is different from an inbound strategy. The short answer is yes, it is.

An inbound strategy is a plan of action designed to meet an expected marketing goal, specifically using the beauty of inbound marketing to convert strangers into customers and promoters of your business. By aligning the content you publish with your target audience’s interests, you naturally attract organic website traffic that you can then convert, close, and delight. This, in turn, generates more revenue.

Again, let’s stop and think. In order to create a successful inbound strategy, ask yourself the following questions:

  • What is my goal?
  • Who am I targeting?
  • Where does this audience live online?
  • How can I best develop a content calendar?
  • How can I best promote my content?

While there are concrete differences between a revenue strategy and an inbound marketing strategy – namely, how the latter is centered around building brand awareness to drive demand, while the former is focused on matching that demand with a price to maximize revenue and profit – the two are still very much directly related.

A revenue strategy promotes direct alignment between marketing and sales – quite possibly the largest opportunity for improving your business performance. When marketing and sales teams are unified around a single revenue cycle, they can greatly increase marketing ROI, sales productivity and growth.

When both teams have different goals and varying expectations of each other, it is extremely pertinent that marketing and sales come together with the same revenue-generating goals in mind – and hold each other accountable. Both teams need to be clear on what the revenue strategy is and agree that tracking, reporting and analyzing should provide direct visibility into the entire strategy itself.

Studies have shown that organizations with tightly-aligned sales and marketing had 36 percent higher customer retention rates and achieved 38 percent higher sales win rates.

When sales and marketing are on the same team, everyone wins.

Revenue Strategies Are the Future

Revenue strategies are the way forward. In today’s world, you need to capture a buyer’s attention by clearly communicating your value at all times. This means consistently demonstrating what’s in it for them through both your sales and marketing messaging in order to grow revenue.

Growing revenue means setting an efficient revenue strategy in place, encompassing an aligned set of objectives with your target audience in mind to increase sales. The strategy, structure, people and process must be in tact in order to drive and increase revenue. In addition, both sales and marketing leaders can use a revenue strategy, in conjunction with an inbound strategy, to collectively evaluate the current status of a company’s revenue, discover the true bottlenecks throughout the process.

This promotes the ability to make beneficial business decisions about what areas need improvement in order to grow revenue.

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.