Instead, if you’re going to spend money on education, on conferences, you should make sure that it’s an impactful experience for everyone on your team; where they can all hear it from the source and therefore talk about it.
Now, there are some marketing conferences that have a “sales track,” but it’s anemic, and any sales reps that do attend often don’t take seriously.
John: How is DSMW designed to be different?
Marcus: I’ve attended probably 300 or 400 events. DSMW is a byproduct of seeing what was right and what was wrong about them.
The biggest issue, I’ve found, is the morale-killing lack of buy-in that comes after events so we make an effort to eliminate that.
Number one, this is not an event where everybody sits and listens to a speaker lecture.
I believe “sit and listen” events will eventually go by the wayside — and DSMW will lead the way.
Instead, we’re focusing on workshops.
Having led hundreds of workshops and given over 300 keynotes, I know the power of both mediums. That’s why my presentation at DSMW will be a hybrid.
Our event will kick off with a three-hour workshop.
We’ve designed the program and the setting of the room so that 900 people can hear the speaker, work with each other, complete activities, have conversations, and reflect on their own goals and struggles.
What does an "event for teams" look like?
Marcus: This first session I mentioned is designed to prompt individual growth and reflection, but also team unity.
We want to make sure this opening workshop gives your teams the common mindset, language, and outlook so that the rest of the events are all-the-more powerful.
Then, the real fun begins.
After this first session, attendees move into the track portion of the event.
Here, you’ll begin to see how these shared concepts can be applied in your individual role within your company.
If you take a philosophy like They Ask, You Answer, that’s going to be implemented differently if you are a content manager, a sales rep, a small business owner, or a marketing strategist.
In this way, DSMW offers both a generalized and personalized experience.
Creating a personalized experience
John: Can you tell me more about what to expect in a role-specific track?
Marcus: Once we’ve delivered the moving, collective experience, we transition into a smaller group setting.
There are many great conferences out there, but they don’t really offer differentiated instruction in this way.
The fact is, a sales manager needs to hear something different than a content manager, who needs to hear something different than the company’s lead videographer.
They need the messages to be applied an adapted to their specific needs.
In the role-specific track, you’ll hear from subject matter experts who are from that audience.
So, for example, in the video track we have some of the best video experts and case studies in digital sales and marketing that are going to be teaching and leading workshops.
When people go to events, they want to be able to see themselves in somebody they hear from. They don't want to feel like they're on an island.
At DSMW, they're going to be shoulder-to-shoulder with their peers.
The videographers are going to be with videographers, learning from videographers and video masters about using video for sales.
The content managers are going to be with other content managers, learning about content from noted experts.
There will be a track for leaders as well, focusing on learning how to ‘guide the ship.’
We believe these tracks will deliver exceptional value to our guests.
John: What about the industry-specific track?
Marcus: We decided to double-down on the specificity offered by the track model. After the role-specific track, we’re offering an industry-specific track as well.
Are you in manufacturing? Are you in e-commerce? Are you in financial services? We’ll have a track for you that will offer industry-specific, expert advice, insights, activities, and discussions.
We often hear people saying they want to go to an event that focuses on their industry, but they also want to learn the latest marketing techniques and best practices. We've built an event that does both
You literally cannot find a conference out there that does this.