Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Watch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Getting started with digital sales and marketing

How much should I budget for digital sales and marketing?

Should we hire an agency or in source our marketing?

What is account-based marketing and should we be doing it?

Getting started with Facebook or Google Ads

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They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Buy the book

What is They Ask, You Answer?

Why does They Ask, You Answer actually get results?

How They Ask, You Answer benefit sales

12-Month They Ask, You Answer Implementation Plan

Short-term wins you can expect with They Ask, You Answer

How to get your team to buy in to They Ask, You Answer

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Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Virtual Sales training checklist

Video sales call best practices

What to do if your sales reps are missing their numbers during COVID

How to use LinkedIn to close more deals in 2021

Essential virtual selling tools and technology

Will virtual sales training with IMPACT help my team?

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Video

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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The ultimate guide to video for sales

7 most important videos for sales and marketing

What to include in your video marketing strategy

Ace your YouTube strategy in 2021

Video email marketing examples you'll want to copy

Everything you need to know about Vidyard

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HubSpot

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)

Inbound lead generation and conversion optimization

Getting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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The ultimate guide to the HubSpot marketing hub

The ultimate HubSpot marketing migration checklist

HubSpot CRM pros and cons

Is a HubSpot-hosted website more secure than a Wordpress site?

Hubspot pricing: your guide to everything HubSpot costs

Listen to the Hubcast podcast

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Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Ultimate Guide to Website Redesign for Businesses

The Definitive Guide to Website Strategy

The Website 6: Key Characteristics of the Perfect Inbound Website

Website Redesign: Inbound Marketing Agency vs Web Designer

HubSpot vs Wordpress: Which is best for me?

How Much Does a Website Redesign Cost?

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Content & Inbound Marketing 101

The value of content marketing is simple. Consumers want to buy from brands they trust. So, when you produce valuable content that is genuinely helpful to your audience, you become a #1 trusted source of information in your space that consumers will turn to when they have questions. The following resources will teach you how to become the Wikipedia of your industry, and so you can grow your business.

The Ultimate Getting Started Guide

What Is Content Marketing?

This comprehensive, tactical playbook covers what content marketing is, what it’s not, the different tools in your content marketing toolbox, how to get started with content marketing today, and how it differs from other forms of marketing.

By Kevin Phillips, Content Marketing Consultant

Ready to Get Started?

Content Marketing Consulting Services

Eliminate the Content Strategy Learning Curve & See Immediate Results with IMPACT

You understand the impact of creating content that answers the most burning questions of your potential buyers to drive real sales results. But you could use some guidance to make sure you’re doing it right and staying on top of best practices. We can help.

Learn More About Our Content Consulting Purposes

An Advanced Playbook for Inbound Marketers

The Only Blogging Tips Guide You'll Ever Need

This is a must-read for businesses and marketers. This blogging tips guide will teach you how to pick the perfect blog topics every time, how to write incredible blog introductions and conclusions, how to format your blog, the characteristics of unforgettable blog articles and more.

By Liz Moorehead, Director of Web & Interactive Content

Seriously, This Blogging Tips Guide Is Crazy Helpful!

Buy the Book, Join the Movement

They Ask, You Answer Is the Definitive Content Marketing Manual for Businesses

Get the book that both Mashable and Forbes have declared as a must-read for business and marketing leaders. They Ask, You Answer has helped thousands of companies around the world connect with buyers online and achieve astounding revenue growth.

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Featured Insights

Content Marketing

Insourcing Content vs. Outsourcing Content: Which Is Better for Marketing?

By Tom DiScipio on May 13th, 2019

By Tom DiScipio

Inbound Marketing

Why you need a content manager on your digital marketing team [+ video]

By Liz Moorehead on November 5th, 2020

By Liz Moorehead

Content Marketing

Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020

By Kevin Phillips on June 6th, 2019

By Kevin Phillips

Content Strategy

What does content training look like at IMPACT?

By Brian Casey on February 24th, 2021

By Brian Casey

Blogging

Should You Rely Exclusively on Freelancers for Your Content Marketing?

By Liz Moorehead on May 8th, 2019

By Liz Moorehead

Kevin Phillips Content Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.

After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.

When not nerding out on all things Inbound, Kevin enjoys spending his time with his beautiful wife and two delightfully terrible children doing all things Alaskan: snowboarding, hiking, fishing, 4-wheeling, and talking non-stop about the weather (yup, it’s starting to get warm outside. Now it’s cold again. Wait...nope...it’s still cold).

Liz Moorehead Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

As editor in chief, I oversee the content division at IMPACT. We publish fresh and relevant industry insights via written, video, and audio content every single day of the year, so that our audience can make smarter decisions faster, achieve their most aggressive goals, and advance in their careers.

My team also oversees the development and publication of on-demand digital sales and marketing training courses, lessons, and certifications within IMPACT+, our premier, online education and success platform for growth-focused business leaders and professionals.

In addition, I am a keynote speaker and educator on the topics of content strategy and development, storytelling, voice and tone, content ROI, video strategy, on-camera video performance, sales enablement, and more. I also author our thrice-weekly email newsletter, THE LATEST, which has more than 70,000 lifetime subscribers.

Outside of the office, I'm a freelance beer writer, an avid road-tripper and traveler, a workout nut with questionable coordination skills, and a steadfast fan cheering on my hometown Washington, D.C., sports teams from afar. (#natitude) My love languages are AP Stylebook, Fast and Furious movies, cold weather, The Godfather trilogy, and peanut butter and jelly sandwiches.

Kevin Phillips Content Trainer 10+ Years of Content Marketing Expertise, Content Marketing Trainer

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Liz Moorehead Editor-in-Chief Speaker, Host of 'Content Lab' Podcast

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Content Marketing

Podcasts & Shows

Episodes About Content & Inbound Marketing 101

"But I'm Not a Good Writer" with Kevin Phillips (Content Lab, Ep. 7)

September 5th, 2018

"How to Succeed with Inbound Marketing in 2019 & Beyond" Ft. Marcus Sheridan (Inbound Success Ep. 72)

January 7th, 2019

"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20)

January 25th, 2019

"Blog Your Way to a Successful Business Ft. Harry Campbell of The Rideshare Guy" (Inbound Success Ep. 73)

January 14th, 2019

"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13)

October 17th, 2018

Inbound Marketing

"How Yale Appliance became the most visited appliance website in the world Ft. Steve Sheinkopf" (Inbound Success Ep. 112)

By Kathleen Booth on October 14th, 2019

Content Marketing

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Content & Inbound Marketing 101

By Kevin Phillips, Content Marketing Consultant

By Liz Moorehead, Director of Web & Interactive Content

Now, It's Your Turn...

Featured Insights

Top 17 content marketing tools and apps you need for 2020

Insourcing Content vs. Outsourcing Content: Which Is Better for Marketing?

Why you need a content manager on your digital marketing team [+ video]

Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020

What does content training look like at IMPACT?

Should You Rely Exclusively on Freelancers for Your Content Marketing?

Meet the Experts:

Recent Articles & Videos

How Bill Ragan Roofing Company doubled revenue after hiring a content manager

10 best content manager qualities to look for when hiring (updated for 2021)

Home services: Content marketing strategy to build trust and drive sales (+ examples)

15 tried-and-true content marketing tactics to never use again in 2021

12 top-ranking cost article examples to inspire you to write your own

Podcasts & Shows

Episodes About Content & Inbound Marketing 101

"But I'm Not a Good Writer" with Kevin Phillips (Content Lab, Ep. 7)

September 5th, 2018

"How to Succeed with Inbound Marketing in 2019 & Beyond" Ft. Marcus Sheridan (Inbound Success Ep. 72)

January 7th, 2019

"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20)

January 25th, 2019

"Blog Your Way to a Successful Business Ft. Harry Campbell of The Rideshare Guy" (Inbound Success Ep. 73)

January 14th, 2019

"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13)

October 17th, 2018

7 inbound marketing strategy mistakes that will cost you in 2021

Why you need a content manager on your digital marketing team [+ video]

Inbound marketing vs content marketing: What's the difference?

HubSpot vs WordPress: Which is better for business websites?

'The Big 5' best business blog topics that drive traffic, leads, and sales (+ video)

What short-term wins can we expect with They Ask, You Answer?

How to write about your competitors on your business blog or website

What is a content strategy? (definition + examples)

7 reckless B2B content marketing mistakes you can't afford to make

63 new content marketing statistics to guide your end-of-2020 strategy

7 reasons why your ideal buyers hate your website copy

10 crazy easy ways to make your blog posts completely unforgettable

Here’s how your brain processes different types of content [Infographic]

5 easy ways to infuse personalization into your content marketing [Infographic]

3 extraordinary examples of content surfacing in response to coronavirus (COVID-19)

Lessons from the new Under Armour marketing plan: Your story matters

11 things every B2B content marketing plan must include in 2020

7 compelling digital marketing examples for 2020 that you can learn from

14 powerful content marketing examples to inspire your next campaign

2020 massive review of SEMrush: Tools, tips, and more

Why radio advertising is a really, really stupid waste of money in 2020

10 reasons why your website and content aren't ranking well

How to write a pillar page (with examples)

11 best content marketing agencies in 2020 (reviews and ratings)

Top 17 content marketing tools and apps you need for 2020

5 fantastic free tools for leveling up as a marketer [IMPACT Toolbox Oct 2019]

Content manager job description for all industries (ready to use)

The future of SEO: 5 reasons why AI will produce better content marketing for 2020

"6 pillars of influential content ft. Joshua Lisec" (Inbound Success Ep. 113)

"How Yale Appliance became the most visited appliance website in the world Ft. Steve Sheinkopf" (Inbound Success Ep. 112)

5 qualities every digital marketing manager needs to possess

Multiple H1s not frowned upon after all, Google says

Why Your Content Manager or Videographer Doesn’t Need to Be From Your Industry

Why Content Marketing Doesn’t Need to Be Perfect to be Successful [Interview]

The Most Effective Content Takes Searcher Intent into Consideration