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Content & Inbound Marketing 101

The value of content marketing is simple. Consumers want to buy from brands they trust. So, when you produce valuable content that is genuinely helpful to your audience, you become a #1 trusted source of information in your space that consumers will turn to when they have questions. The following resources will teach you how to become the Wikipedia of your industry, and so you can grow your business.

The Ultimate Getting Started Guide

What Is Content Marketing?

This comprehensive, tactical playbook covers what content marketing is, what it’s not, the different tools in your content marketing toolbox, how to get started with content marketing today, and how it differs from other forms of marketing.

By Kevin Phillips, Content Marketing Consultant

Ready to Get Started?

Content Marketing Consulting Services

Eliminate the Content Strategy Learning Curve & See Immediate Results with IMPACT

You understand the impact of creating content that answers the most burning questions of your potential buyers to drive real sales results. But you could use some guidance to make sure you’re doing it right and staying on top of best practices. We can help.

Learn More About Our Content Consulting Purposes

An Advanced Playbook for Inbound Marketers

The Only Blogging Tips Guide You'll Ever Need

This is a must-read for businesses and marketers. This blogging tips guide will teach you how to pick the perfect blog topics every time, how to write incredible blog introductions and conclusions, how to format your blog, the characteristics of unforgettable blog articles and more.

By Liz Moorehead, Director of Web & Interactive Content

Seriously, This Blogging Tips Guide Is Crazy Helpful!

Buy the Book, Join the Movement

They Ask, You Answer Is the Definitive Content Marketing Manual for Businesses

Get the book that both Mashable and Forbes have declared as a must-read for business and marketing leaders. They Ask, You Answer has helped thousands of companies around the world connect with buyers online and achieve astounding revenue growth.

Now, It's Your Turn...

Get Your Copy of They Ask, You Answer

Featured Insights

Content Marketing

20 best content marketing tools and apps for 2021

By Liz Moorehead on April 13th, 2021

By Liz Moorehead

Blogging

Insourcing content vs. outsourcing content: Which is better for marketing?

By Tom DiScipio on May 13th, 2019

By Tom DiScipio

Inbound Marketing

Why you need a content manager on your digital marketing team [+ video]

By Liz Moorehead on November 5th, 2020

By Liz Moorehead

Content Marketing

Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020

By Kevin Phillips on June 6th, 2019

By Kevin Phillips

Content Strategy

What does content training look like at IMPACT?

By Brian Casey on February 24th, 2021

By Brian Casey

Blogging

Should You Rely Exclusively on Freelancers for Your Content Marketing?

By Liz Moorehead on May 8th, 2019

By Liz Moorehead

Kevin Phillips Content Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.

After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.

When not nerding out on all things Inbound, Kevin enjoys spending his time with his beautiful wife and two delightfully terrible children doing all things Alaskan: snowboarding, hiking, fishing, 4-wheeling, and talking non-stop about the weather (yup, it’s starting to get warm outside. Now it’s cold again. Wait...nope...it’s still cold).

Liz Moorehead Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

As editor in chief, I oversee the content division at IMPACT. We publish fresh and relevant industry insights via written, video, and audio content every single day of the year, so that our audience can make smarter decisions faster, achieve their most aggressive goals, and advance in their careers.

My team also oversees the development and publication of on-demand digital sales and marketing training courses, lessons, and certifications within IMPACT+, our premier, online education and success platform for growth-focused business leaders and professionals.

In addition, I am a keynote speaker and educator on the topics of content strategy and development, storytelling, voice and tone, content ROI, video strategy, on-camera video performance, sales enablement, and more. I also author our thrice-weekly email newsletter, THE LATEST, which has more than 70,000 lifetime subscribers.

Outside of the office, I'm a freelance beer writer, an avid road-tripper and traveler, a workout nut with questionable coordination skills, and a steadfast fan cheering on my hometown Washington, D.C., sports teams from afar. (#natitude) My love languages are AP Stylebook, Fast and Furious movies, cold weather, The Godfather trilogy, and peanut butter and jelly sandwiches.

Kevin Phillips Content Trainer 10+ Years of Content Marketing Expertise, Content Marketing Trainer

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Liz Moorehead Editor-in-Chief Speaker, Host of 'Content Lab' Podcast

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Visit Team Page

Content Marketing

Podcasts & Shows

Episodes About Content & Inbound Marketing 101

"But I'm Not a Good Writer" with Kevin Phillips (Content Lab, Ep. 7)

September 5th, 2018

"How to Succeed with Inbound Marketing in 2019 & Beyond" Ft. Marcus Sheridan (Inbound Success Ep. 72)

January 7th, 2019

"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20)

January 25th, 2019

"Blog Your Way to a Successful Business Ft. Harry Campbell of The Rideshare Guy" (Inbound Success Ep. 73)

January 14th, 2019

"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13)

October 17th, 2018

Content Marketing

The IMPACT Learning Center

Filter By Topic or Audience:

Filter By Type:

Content & Inbound Marketing 101

By Kevin Phillips, Content Marketing Consultant

By Liz Moorehead, Director of Web & Interactive Content

Now, It's Your Turn...

Featured Insights

20 best content marketing tools and apps for 2021

Insourcing content vs. outsourcing content: Which is better for marketing?

Why you need a content manager on your digital marketing team [+ video]

Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020

What does content training look like at IMPACT?

Should You Rely Exclusively on Freelancers for Your Content Marketing?

Meet the Experts:

Recent Articles & Videos

How to master the art of using content in the sales process

How to write a pillar page (with examples)

Content manager job description for marketing teams (all industries)

7 content marketing mistakes you’re probably making [+fixes]

7 content marketing KPIs you must be tracking in your strategy

Podcasts & Shows

Episodes About Content & Inbound Marketing 101

"But I'm Not a Good Writer" with Kevin Phillips (Content Lab, Ep. 7)

September 5th, 2018

"How to Succeed with Inbound Marketing in 2019 & Beyond" Ft. Marcus Sheridan (Inbound Success Ep. 72)

January 7th, 2019

"Video or Written Content, or Video & Written Content?" with Zach Basner (Content Lab, Ep. 20)

January 25th, 2019

"Blog Your Way to a Successful Business Ft. Harry Campbell of The Rideshare Guy" (Inbound Success Ep. 73)

January 14th, 2019

"But I Don't Have Time to Write" with Chris Duprey (Content Lab, Ep. 13)

October 17th, 2018

What it takes to dominate organic search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)

5 HubSpot Sales Hub tips for assignment selling

How to add video to the sales process

17 best content marketing platforms for 2021

How to create a YouTube channel for business (+ examples)

8 best business website designs (updated for 2021)

HubSpot vs. ActiveCampaign: a head-to-head comparison

Types of content marketing explained (+ examples)

58 content marketing statistics to supercharge your strategy for the end of 2021

Content marketing for startups: How any new business can get started

Content marketing for small businesses

8 frameworks for content creation Ft. Greg Digneo (Inbound Success, Ep. 196)

13 great examples of comparison blog articles

6 can't-miss content marketing trends (updated for 2021)

7 biggest reasons your content marketing is failing (and how to fix them)

9 B2B companies absolutely crushing it with content marketing

IMPACT+ vs. DigitalMarketer vs. Business Made Simple: Which is right for you?

6 digital marketing examples to learn from in 2021

Content marketing benefits: What you're missing out on in 2021

10 crazy easy ways to repurpose your content for digital marketing

20 best content marketing tools and apps for 2021

HubSpot vs Keap (formerly Infusionsoft): A 6-point comparison

Is They Ask, You Answer a long-term business plan?

How Bill Ragan Roofing Company doubled revenue after hiring a content manager

10 best content manager qualities to look for when hiring (updated for 2021)

Home improvement services: A DIY marketing strategy to bring in more customers

15 tried-and-true content marketing tactics to never use again in 2021

12 top-ranking cost article examples to inspire you to write your own

7 inbound marketing strategy mistakes that will cost you in 2021

Why you need a content manager on your digital marketing team [+ video]

Inbound marketing vs content marketing: What's the difference?

HubSpot vs WordPress: Which is better for business websites?

'The Big 5' best business blog topics that drive traffic, leads, and sales (+ video)

What short-term wins can we expect with They Ask, You Answer?

How to write about your competitors on your business blog or website