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Content Marketing

Content & Inbound Marketing 101

The value of content marketing is simple. Consumers want to buy from brands they trust. So, when you produce valuable content that is genuinely helpful to your audience, you become a #1 trusted source of information in your space that consumers will turn to when they have questions. The following resources will teach you how to become the Wikipedia of your industry, and so you can grow your business. 

Meet the Experts:

Kevin Phillips Lead Content Marketing Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.

After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.

When not nerding out on all things Inbound, Kevin enjoys spending his time with his beautiful wife and two delightfully terrible children doing all things Alaskan: snowboarding, hiking, fishing, 4-wheeling, and talking non-stop about the weather (yup, it’s starting to get warm outside. Now it’s cold again.’s still cold).

Liz Moorehead Editorial Director, Speaker, Host of 'Content Lab' Podcast

As IMPACT’s editorial director, Liz empowers IMPACT to fulfill its purpose of being the #1 teacher in the digital sales and marketing space for growth-focused business leaders and professionals. Liz accomplishes this through her strategic development and execution of our content and video strategies, which includes a rigorous publication schedule of 25+ articles and videos per week, 365 days per year. She is also the editor for IMPACT’s news coverage and a content “therapist” for established and developing thought leaders.

In addition to her work at IMPACT, Liz is a sought-after, high-energy keynote speaker and podcast host who is on a one-woman mission to “unsuck” the content creation process. More specifically, she’s always dreaming up new tools, processes, and strategies to make creating absurdly helpful, insanely memorable, revenue-generating content easy for everyone.

Outside of the office, she’s a freelance beer writer, an avid road-tripper and traveler, a workout nut with questionable coordination skills, and a steadfast fan cheering on her hometown Washington, D.C., sports teams from afar. (#natitude) She also says her love languages are AP Stylebook, Fast and Furious movies, cold weather, Han Solo, and peanut butter and jelly sandwiches.

Kevin Phillips Lead Content Marketing Trainer 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Liz Moorehead Editorial Director Speaker, Host of 'Content Lab' Podcast

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