Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-white

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center__Free Courses and Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Free Course

Sales Process Resources

Assignment Selling: Content Is Your Greatest Sales Tool
In this free course, learn how to put content into the hands of your sales team to address prospect questions, objections, and concerns head-on and close deals faster!
200701_AssignmentSelling

Free Course

Sales Process Resources

Assignment Selling: Content Is Your Greatest Sales Tool
In this free course, learn how to put content into the hands of your sales team to address prospect questions, objections, and concerns head-on and close deals faster!
Featured Content
Featured Content
Your Buyers Want to Control the Sales Process; Here’s How to Let Them
July 28, 2021 • 6 min read
Sales and Marketing Alignment: How To Shorten Your Sales Cycle
September 17, 2021 • 8 min read
Recorded Session
How to add video to your entire sales process
45 min video session
How to Master the Art of Using Content in the Sales Process
October 12, 2021 • 10 min read
close close

Your Buyers Want to Control the Sales Process; Here’s How to Let Them

Sales and Marketing Alignment: How To Shorten Your Sales Cycle

How to add video to your entire sales process

What is the best way for YOU to start implementing video into your sales process? This session is for salespeople that want the actionable steps on how to get started selling with video. By the end of this session, you'll learn how world-class companies have implemented video top-to-bottom, and where you should get started with your own sales process.

Specifically, we'll cover:

  • Everything to define before adding your first video to your sales process
  • How to determine where it makes sense to start video for your situation
  • The best practices for EVERY sales video you make
  • What the best of the best are doing with video, and how it's transforming their business

How to Master the Art of Using Content in the Sales Process

Best Practices & Getting Started
Best Practices & Getting Started
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
Recorded Session
Why personalized 1:1 video is so critical to your sales success
Course
Digital Communication Techniques for 1:1 Sales
50 min course
6 Most Common Problems With Virtual Sales Calls (and How to Avoid Them)
April 22, 2021 • 5 min read
close close

How to Get Sales Reps to Use the HubSpot CRM

Why personalized 1:1 video is so critical to your sales success

People buy from people they trust. In this session, learn how to build trust faster and more consistently by using 1:1 video. We’ll review some dos and don’ts when creating personalized videos, and you’ll walk away with a simple, easy-to-use template to help you create 1:1 videos that educate your customers and build more trust.

Digital Communication Techniques for 1:1 Sales

Email marketing isn’t dead — it’s just much harder to make an impression these days,  especially if you’re trying to sell something! 

Are you looking to boost the open and response rates to your sales emails?

In this course, Myriah Anderson dives into the fundamentals of crafting engaging emails that we use to successfully help move prospects along in the buying journey more quickly and with more confidence.

You will learn:
  • How to write irresistible subject lines
  • How to craft engaging personalized, 1:1 email copy
  • How to use your email signature as a sales tool
  • What content to include in every sales email
  • How to move recipients to action in your email

This course is a great fit for sales professionals and sales leaders who want to increase their team’s effectiveness with email communication and video in the sales process.

By the end of this course, you’ll be confident in how to create clickable subject lines, engaging email copy that includes 1:1 video, calls-to-action, interactive signatures, and the types of content that will help you move deals along faster. 

6 Most Common Problems With Virtual Sales Calls (and How to Avoid Them)

Recent Articles
Recent Articles
Weak Language Is Infecting Your Sales Communication – Here’s What To Do About It
January 14, 2022 • 21 min read
How To Improve Your Sales Process
November 8, 2021 • 9 min read
What is Assignment Selling? (Using Content to Close Deals Faster)
November 2, 2021 • 5 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
How to Add Video to the Sales Process
July 20, 2021 • 6 min read
What are the steps of IMPACT’s sales process?
April 14, 2021 • 4 min read
4 Most Costly Rookie Assignment Selling Mistakes (and How to Fix Them)
November 12, 2020 • 11 min read
5 Common Assignment Selling Mistakes (and How to Fix Them)
December 2, 2019 • 6 min read
close close

Weak Language Is Infecting Your Sales Communication – Here’s What To Do About It

How To Improve Your Sales Process

What is Assignment Selling? (Using Content to Close Deals Faster)

5 HubSpot Sales Hub Tips for Assignment Selling

How to Add Video to the Sales Process

What are the steps of IMPACT’s sales process?

4 Most Costly Rookie Assignment Selling Mistakes (and How to Fix Them)

5 Common Assignment Selling Mistakes (and How to Fix Them)