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Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Social Media Marketing

Social Media Marketing

Ah, social media. Just when you feel like you're getting comfortable with the rules that govern Facebook, Instagram, Twitter, LinkedIn, and so forth, the powers that be decide to change their algorithms, flip the table on what works and what doesn't, and upend what it takes to grow your brand's social presence. Stay on top of the latest social media news and get all the expert insights you need to grow your brand's online community with the resources below. 

Meet the Experts:

Stephanie Baiocchi Director of Community & Events, Speaker, Co-Leader of the Chicago HubSpot User Group, Host of ‘The IMPACT Show’ Podcast

Stephanie is the Director of Community & Events at IMPACT and absolutely loves connecting with people and building relationships. She has been using HubSpot for 8 years across a variety of industries on the client and agency side.

Stephanie is also a co-leader of the Chicago HubSpot User Group. She is a Carthage College graduate with a B.A. in Public Relations and German. She also owns a highly coveted HubSpot bicycle! You can catch Stephanie engaging with our community in our Facebook group, IMPACT Elite, or planning our variety of in-person and virtual events.

Outside of IMPACT, Stephanie loves photographing weddings, trying new restaurants and taking her dog, Penny, to the park.

 

Ali Parmelee Facebook Ads Lead, Paid Media Specialist, Speaker, 15+ years of PPC and Facebook Ads expertise

As IMPACT’s Facebook Ads Strategist, Ali build and manages full-funnel e-commerce and lead generation campaigns. She loves Facebook Ads, and see's them as the perfect blend of creativity and analytics.

As part of an elite Mastermind group with some of the best Facebook advertisers in the world, she continuously builds her skills and pushs boundaries to produce dynamic marketing results—and return on investment.

Ali thrives in the constantly evolving landscape of Facebook and Instagram Ads with full-funnel development, marketing automation and growth strategies.

Jessica Palmeri HubSpot Trainer, 7+ Years Of Digital Marketing Strategy & Project Management Experience

Jessica is a Certified HubSpot Trainer with a long track record of both leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their automation software investments.
Jessica has 7+ years of hands on HubSpot experience. As a member of the IMPACT HubSquad, she works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in local HubSpot User Groups, helps to lead the monthly HubSpot Virtual Peer Group discussions in ThePACT, and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen and she’s always down for a good road trip or weekend getaway.

Stephanie Baiocchi Director of Community & Events Speaker, Co-Leader of the Chicago HubSpot User Group, Host of ‘The IMPACT Show’ Podcast

Ali Parmelee Facebook Ads Lead, Paid Media Specialist Speaker, 15+ years of PPC and Facebook Ads expertise

Jessica Palmeri HubSpot Trainer 7+ Years Of Digital Marketing Strategy & Project Management Experience

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