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Social Media Marketing

Ah, social media. Just when you feel like you're getting comfortable with the rules that govern Facebook, Instagram, Twitter, LinkedIn, and so forth, the powers that be decide to change their algorithms, flip the table on what works and what doesn't, and upend what it takes to grow your brand's social presence. Stay on top of the latest social media news and get all the expert insights you need to grow your brand's online community with the resources below.

Advanced Digital Marketing Tutorial

The Definitive Guide to Online Community Management

You're an organizational leader or digital marketer who believes they want to build an online community to grow your business — or you're thinking about it — but you need more information on the why and the how of creating and managing branded communities online. If this sounds like you, you've come to the right place.

By Stephanie Baiocchi, Director of Audience Engagement & Community

Start Reading This Ungated Guide

Paid Social Advertising Services

You Need Facebook, Instagram, & LinkedIn Advertising Campaigns That Get Big Results

A strategic, full-funnel approach to social advertising can generate thousands in revenue. Our paid media advertising experts can help you create masterful social advertising campaigns that drive big, bottom-line gains.

Transform Facebook, Instagram, & LinkedIn into Reliable Revenue Streams

Learn More About Our Paid Social Advertising Services

Essential Reads & Resources

Social Media Marketing

Research: The best times to post on social media in 2020 (by platform)

By Iris Hearn on March 16th, 2020

By Iris Hearn

Social Media Marketing

How to Create & Enforce Rules for an Online Community

By Stephanie Baiocchi on August 23rd, 2019

By Stephanie Baiocchi

Social Media Marketing

6 Tips for Designing More Captivating Instagram Stories

By Marcella Jalbert on September 25th, 2019

By Marcella Jalbert

Social Media Marketing

Audience vs. Community: What's the Difference for Your Brand?

By Stephanie Baiocchi on August 14th, 2019

By Stephanie Baiocchi

Social Media Marketing

The Good, Bad, & Ugly Approaches to Working With a Social Media Intern

By Jessica Palmeri on June 11th, 2019

By Jessica Palmeri

Social Media Marketing

How to Hire a Great Online Community Manager

By Stephanie Baiocchi on May 24th, 2019

By Stephanie Baiocchi

Stephanie Baiocchi Director of Membership & Events, Speaker, Co-Leader of the Chicago HubSpot User Group, Host of ‘The IMPACT Show’ Podcast

Stephanie is the Director of Membership & Events at IMPACT and absolutely loves connecting with people and building relationships. At IMPACT, Stephanie works to create event and community experiences to bring digital sales and marketing professionals together to learn and grow in their roles.

Stephanie has been using HubSpot for 8 years across a variety of industries on the client and agency side and is the leader of the Chicago HubSpot User Group. She is a Carthage College graduate with a B.A. in Public Relations and German. She also owns a highly coveted HubSpot bicycle! You can catch Stephanie engaging with our community in our Facebook group, IMPACT Elite, or planning our variety of in-person and virtual events.

Outside of IMPACT, Stephanie loves photographing weddings, trying new restaurants and taking her dog, Penny, to the park.

Ali Parmelee Facebook Ads Lead, Paid Media Specialist, Speaker, 15+ years of PPC and Facebook Ads expertise

As IMPACT’s Facebook Ads Strategist, Ali build and manages full-funnel e-commerce and lead generation campaigns. She loves Facebook Ads, and see's them as the perfect blend of creativity and analytics.

As part of an elite Mastermind group with some of the best Facebook advertisers in the world, she continuously builds her skills and pushs boundaries to produce dynamic marketing results—and return on investment.

Ali thrives in the constantly evolving landscape of Facebook and Instagram Ads with full-funnel development, marketing automation and growth strategies.

Jessica Palmeri HubSpot Trainer, 8+ Years Of Digital Marketing Strategy & Project Management Experience

Jessica is a Certified HubSpot Trainer with a long track record of both leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their automation software investments.
Jessica has 7+ years of hands on HubSpot experience. As a member of the IMPACT HubSquad, she works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in local HubSpot User Groups, helps to lead the monthly HubSpot Virtual Peer Group discussions in IMPACT+, and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen and she’s always down for a good road trip or weekend getaway.

Stephanie Baiocchi Director of Membership & Events Speaker, Co-Leader of the Chicago HubSpot User Group, Host of ‘The IMPACT Show’ Podcast

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Visit Team Page

Ali Parmelee Facebook Ads Lead, Paid Media Specialist Speaker, 15+ years of PPC and Facebook Ads expertise

Read Bio

Visit Team Page

Jessica Palmeri HubSpot Trainer 8+ Years Of Digital Marketing Strategy & Project Management Experience

Read Bio

Visit Team Page

Search Engine Optimization

Podcasts & Shows

Episodes About Social Media Marketing

"Avoiding Instagram Influencer Fraud Ft. Oliver Yonchev of Social Chain" (Inbound Success Ep. 108)

September 16th, 2019

How to Grow Your Online Community Using Video (Film School for Marketers, Ep. 11)

April 30th, 2019

"How Alex Nerney's Pinterest Strategy Drives 200,000 Organic Monthly Visits to His Website" (Inbound Success Ep. 89)

May 6th, 2019

The Many Pieces of the IMPACT Community (The IMPACT Show Ep. 70)

February 13th, 2019

Social Media Marketing

More from the Learning Center:

Filter By Topic or Audience:

Social Media Marketing

The Definitive Guide to Online Community Management

You Need Facebook, Instagram, & LinkedIn Advertising Campaigns That Get Big Results

A strategic, full-funnel approach to social advertising can generate thousands in revenue. Our paid media advertising experts can help you create masterful social advertising campaigns that drive big, bottom-line gains.

Transform Facebook, Instagram, & LinkedIn into Reliable Revenue Streams

Essential Reads & Resources

Research: The best times to post on social media in 2020 (by platform)

How to Create & Enforce Rules for an Online Community

6 Tips for Designing More Captivating Instagram Stories

Audience vs. Community: What's the Difference for Your Brand?

The Good, Bad, & Ugly Approaches to Working With a Social Media Intern

How to Hire a Great Online Community Manager

Meet the Experts:

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Podcasts & Shows

Episodes About Social Media Marketing

"Avoiding Instagram Influencer Fraud Ft. Oliver Yonchev of Social Chain" (Inbound Success Ep. 108)

September 16th, 2019

How to Grow Your Online Community Using Video (Film School for Marketers, Ep. 11)

April 30th, 2019

"How Alex Nerney's Pinterest Strategy Drives 200,000 Organic Monthly Visits to His Website" (Inbound Success Ep. 89)

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The Many Pieces of the IMPACT Community (The IMPACT Show Ep. 70)

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