Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

3 Tips to Ensure Long Term Success with Your Inbound Marketing Agency

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

3 Tips to Ensure Long Term Success with Your Inbound Marketing Agency Blog Feature

Once you've found the "right" inbound marketing agency for your company, you want to ensure that there will be long term success.

Not every agency you are going to work with is going to spend the time to ensure that your goals are being met, however, the right agency will.

To ensurethat you maintain the initial success of your inbound marketing campaign long term, here are three tips that will allow you to develop a relationship with your agency.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Long Term Success with Your Inbound Marketing Agency

1. Stay in Constant Communication

It’s critical to the success of any campaign that there’s a consistent line of communication, particularly in a retainer-based agreement.

The great marketing agencies will assign your company a dedicated account manager that will act as your main point of contact as well as extension of your marketing team.This creates an atmosphere of familiarity and consistency, which in turn, makes everyone more comfortable and in a position to succeed.

Weekly phone calls should be scheduled in order for both parties to discuss progress as well as any desired changes in the campaign or strategy.

2. Participate in the Creation of Content

The bottom line is no one knows your business better than you.

However, the value provided by an agency is that they know how to market that business. Therefore, a collaborative content creation process will allow you to put your best foot forward and offer both remarkable, resourceful marketing content.

Your agency should be working with you in the development of content. Everything from keyword analysis, identifying topics, to the writing and publication of that content.

In a study by The CMO Council, the five techniques for improving client and agency collaboration, output and performance was detailed:

    1. 71% of CMOs want to ensure that both teams are fully aligned and in sync with objectives and deliverables.

    2. 52% feel that clients and agencies need to identify and address points of friction and disruption.

    3. To ensure long term success and that your agency is performing, 40% of clients want to use or develop performance scorecards or metrics.

    4. Don’t just pay your agency every month. 39% of clients feel that they should continuously assess the competency and effectiveness of their agency.

3. Ensure You Receive and Review Analytic Reports

Be an active participant in your inbound marketing campaign.

Your inbound marketing agency should be sending you a monthly marketing report that outlines the particular marketing activities conducted that month as well as the a snap shot of the key performance indicators that will help you identify what’s working, what’s not working and ways to improve.

One of the main reasons why companies switch agencies is because they aren’t showing them the results. A consistent report on analytics will justify the time and effort you’re agency is putting into various marketing channels, to ensure that they’re achieving your marketing goals.

Some key performance indicators your agency should show you are:

    • Traffic to lead ratio
    • Lead to customer ratio
    • Landing page conversion rates
    • Social media reach

Still not sure if you should switch marketing agencies?

For more answers on whether you should keep your current marketing agency or switch to an inbound marketing agency, check out our newest Ebook.  You’ll find all of the answers that you’re looking for!

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Working With Marketing Agencies
Published on June 12, 2013

Recent Articles

How Much Does Inbound Marketing Cost in 2022?
January 24, 2022 • 12 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
5 Common Problems When Working With a Video Production Agency
November 27, 2021 • 8 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
How is IMPACT Different From Other Agencies?
October 27, 2021 • 5 min read
Why You Might Want to Hire a Marketing Coach Instead of an Agency for Your Business
October 26, 2021 • 7 min read
5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)
October 14, 2021 • 7 min read
How to Fire Your Marketing Agency
October 1, 2021 • 6 min read
Hesitant to Start They Ask, You Answer Mastery? Here’s When You Should (and Shouldn’t) Wait
May 19, 2021 • 4 min read
6 signs it’s time to switch marketing agencies (+ video)
April 20, 2021 • 7 min read
Every website agency talks about strategy; How is IMPACT different?
April 19, 2021 • 5 min read
How to know if you’re ready for They Ask, You Answer Mastery
April 16, 2021 • 5 min read
What are the steps of IMPACT’s sales process?
April 14, 2021 • 4 min read
Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges
April 7, 2021 • 4 min read
The Best Inbound Marketing Agencies All Possess These 6 Traits
April 1, 2021 • 6 min read
Getting started: What happens after I sign up for They Ask, You Answer Mastery?
March 29, 2021 • 5 min read
Think you can't afford They Ask, You Answer Mastery? Take a close look at your budget
March 17, 2021 • 6 min read
Buyer beware: Why you should be skeptical of a free HubSpot or website audit
February 23, 2021 • 4 min read
Is IMPACT the right agency for you?
February 9, 2021 • 6 min read
A messy HubSpot portal is not your problem: Here’s why
February 5, 2021 • 6 min read
Top 7 questions to ask when hiring an inbound marketing agency
February 2, 2021 • 10 min read
Why have all of our previous inbound marketing agencies failed with us?
January 28, 2021 • 6 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
30-day website redesign: 6 questions to ask an agency that’s making big promises
January 6, 2021 • 6 min read
A comparison of HubSpot onboarding with HubSpot vs. IMPACT (+ video)
December 31, 2020 • 7 min read