Mobile use is more prevalent than ever and with no end in sight, considering whether or not to optimizing your site to mobile has become less of a choice and more of a requirement.
25% of the globe’s internet users are viewing the web from a handheld or mobile device. This equals out to over a billion users! That’s nine zeros folks.
It’s time to take this mobile game seriously and optimize. Who are we optimizing for exactly?
That’s a great question with a very diverse answer. We are optimizing for the couch potatoes watching tv and surfing the web as well as the soccer moms trying to keep the kids from killing each other and viewing her bank account simultaneously. The modern mobile user.
Here are six you may be forgetting when optimizing your site for the modern mobile web user.
1. Optimize For Search Engines (Specifically Google)
Designing your site for mobile will drastically decrease penalties against you when Google is crawling for your site. Google provides an easy and quick way to see if your site is mobile optimized with their neat little test here. If it's not, you can use this simple guide from Google to get started. Here are a few of its highlights:
User attention spans are usually fleeting when viewing your site on a mobile device. In fact, 57% of mobile customers will abandon your site if they have to wait more than three seconds for a page to load.
With network connectivity unpredictable as well we have to assume the best experience for a user on a mobile device who isn’t connected to WiFi. Here are a couple easy ways to ensure that your site loads blazing fast on a mobile device.
Optimize your images
This is probably the easiest way to optimize the load time of your site. When a site is too image heavy, or the image files are too large, watching them load can be painful. To avoid this, use sites like compressor.io to maintain the quality of your image while minimizing its file size.
Remove the bloat from your style sheets
Another easy way to optimize the load time of your site on mobile is to audit your site's code to ensure that all your style sheets are at a minimal file size. Have a 2mb CSS sheet? Fix that as soon as possible.
6. Organize content for most efficient use
Sympathize with your user’s experience on a mobile and take everything into account when they are viewing your site.
Is the value prop and BOFU button easily found and read?
Considering what content like this is viewed first is very important to getting people to convert on your mobile site. This means sometimes you may even have to remove some content to make room for more important information.
Assume that the user only has seconds to view and skim your site so making sure that a carefully chosen selection of content is being viewed and taken in by the user on skim.
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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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