Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

7 Ways to Drive More Website Traffic in 2013

By John Bonini

7 Ways to Drive More Website Traffic in 2013

The following is an excerpt from IMPACT's popular ebook, "The Beginners Guide to Inbound Marketing." For more expert tips on strengthening your traffic and lead generation, be sure to check out the full ebook.

At the dawn of a new year, what better business resolution could you make than to vow to drive more website traffic in the coming year?

Sure, sound great doesn't it? But how are you going to execute?

It all starts with ensuring that your campaign is staying at the forefront of technology and that you're in line with current industry best practices. We'll help you along of course, which is why we've put together the seven ways to ensure you generate more website traffic this year.

Interested in turning these tips into actual results? Continue reading the full ebook.

7 Ways to Drive More Website Traffic

Business Blogging

Blogging for business is extremely important to driving traffic to your website. A blog with good, fresh, relevant content can be a traffic generating machine. Setting up a blog management platform, like HubSpot, pre-configured for on-page SEO, blog subscrip- tion, article scheduling, and blog analytics is a great way to take a lot of the hassle out of the blogging process.

Blogging on a platform can eliminate any and all frustration associated with developing a blog, and you will see the traffic roll in. Relevant content is online gold for your company, and your blog is a constant source for just that. Once visitors read your blog, they will keep reading, and automatically begin to favor your company when it comes time to buy.

Search Engine Optimization

SEO is the process that increases your search engine ranks for a set of predetermined keywords. Search Engine Optimization is a powerful and proven process that ensures that your business is more visible online and drives website traffic.

Utilizing HubSpot’s Page Performance tool, you have full, page-level SEO analysis on each of your site’s pages so that you can fully optimize your entire website. With this kind of power, you’ll climb the search engine result pages and dominate the competition!

Paid Search

Pay per click (PPC) is a method of online advertising where you pay for each click on your advertisement. It is a great way to instantly push your company to the top of the search engines. Creating an optimized campaign using the right pay per click framework can reel in a significant amount of traffic and leads to your site.

Social Media Marketing

Social media marketing is an absolutely critical piece of your overall strategy. Social Media provides you the opportunity to engage in a two-way dialogue with visitors, customers and fans. It’s vital that you truly participate in social media platforms such as Facebook, Twitter, LinkedIn and Google+. By creating these relationships with customers on social media platforms, you can easily improve your company’s visibility and reputation.

Social Media Advertising

Advertising on social media networks can be a great way to both increase your following and also traffic to your site. By placing ads on these sites, you are effectively reaching millions of new potential customers that can come to your business. You can easily create professional graphics to place on these sites, as well as create a social media advertising campaign that is designed to reap the most benefits for your website.

Visual Content Marketing

In such a fast moving society, it’s important to communicate your message in a quick, clear and direct way that will set you apart from the rest of the clutter out there. Through visual content, you can effectively display information that is visually appealing and attractive. By generating visual content for your company, you will effectively attract leads and customers.

Press Release Marketing

A press release is a powerful way to blast your message! Your goal is to communicate the information in a compelling way that attracts media attention. By composing professional press releases regarding your company’s news, events, and promotions, you will be sure to gain press coverage that is extremely valuable to your business.

Continue reading the full ebook…

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Lead Generation
Published on January 2, 2013

Recent Articles

35 Landing Page Examples to Inspire Yours in 2023
January 26, 2023 • 11 min read
Should You Still Gate Your Content in 2023?
January 23, 2023 • 5 min read
Here's Why You Keep Getting Garbage Inbound Marketing Leads
December 19, 2022 • 6 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2023
November 22, 2022 • 9 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
Increase Landing Page Conversion Rates With These 3 Simple, Powerful Hacks
June 2, 2022 • 10 min read
20 Tips for Optimizing Your Business Blog Articles for Conversions
April 21, 2022 • 14 min read
How To Make Each Lead Capture Form a Conversion Powerhouse
April 8, 2022 • 7 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)
June 21, 2021 • 36 min read
What is the Content Marketing Funnel and How Does It Work?
June 2, 2021 • 10 min read
What is Lead Nurturing?
May 28, 2021 • 9 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
What is Conversion Rate Optimization? (Definition, Examples, and Tips)
March 31, 2021 • 12 min read
What is a good average landing page conversion rate?
March 12, 2021 • 10 min read
Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads
March 11, 2021 • 10 min read
6 Reasons You're Not Generating Leads With Your Blog Content
November 9, 2020 • 7 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
5 effective strategies for decreasing bounce rates on a blog article
August 25, 2020 • 8 min read
7 savvy tips to boost conversions in your retail e-commerce store
July 17, 2020 • 6 min read
6 most common lead generation website problems (and how to fix them)
January 28, 2020 • 8 min read
Facebook ads help: Why are my ads not converting?
January 20, 2020 • 5 min read
11 Best Examples of Lead Generation Website Designs
January 20, 2020 • 9 min read
Top 9 proven lead generation ideas you need to try in 2020
December 3, 2019 • 3 min read
New study reveals which Google My Business features boost conversions
November 4, 2019 • 4 min read