Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

As consumers cautiously venture out, businesses need to assuage their concerns

As consumers cautiously venture out, businesses need to assuage their concerns Blog Feature

Shandia Drummond-Butt

Account Receivables Manager, 5+ Years of Client Success and Project Management

June 29th, 2020 min read

The worry and excitement of the economy opening back up is high.

We have seen in recent news some states are doing well with COVID-19 numbers, with decreasing cases and hospitalizations, while others unfortunately, are not, as infected rates continue to rise.

However, many in the U.S. are eager to get out and about, but want to do so in a safe environment.

Even though the excitement of resuming "normal" lifestyle habits such as going to salons, going out to eat, or to a doctor's appointment is palpable, many are hesitant to patronize establishments unless they know these businesses are taking proper precautions to ensure consumer safety.

Ingenuity and continuity during COVID-19

When COVID-19 disrupted our everyday lifestyles so profoundly a few months ago, a lot of people, myself included, worried about how we would get on with our normal routines.

Many service-type businesses pivoted to try to reach and connect with customers, hoping to ensure a great customer experience in spite of of COVID-19 — all while maintaining continued safety for their employees and patrons.

We saw some examples of businesses such as hair and nail salons providing DIY at-home kits for their customers.

Uber Eats, Grubhub, and many other delivery platforms made it easy for restaurants who never delivered before to jump on the delivery bandwagon.

Some gyms rented out equipment, and there was more virtual training for exercise and yoga.

We also saw retailers, home improvement stores, grocery stores, and restaurants offering curbside pick up.

At the same time, the rise of virtual meetings allowed for healthcare practices to utilize tele-visits and virtual appointments for their patients.

But while some of this helped to quell that "outside" urge, people still want to be out and about doing their normal routine in a safe environment.

Safety first

Now, that return to normal is looking more and more like it could soon come to past — at least for parts of the nation. But customers won't come unless they feel safe.

A curated checklist provided by San Francisco-based Yelp (and showcased on their app) highlights the safety precautions consumers want to see communicated and implemented in businesses before they patronize them.

According to the list, consumers would like to see the following:

  • Social distancing enforcement
  • Sanitizing between customers
  • Staff wearing masks and/or gloves
  • Hand sanitizer availability
  • Limited capacity
  • Contactless payment availability
  • Temperature checks enforced
  • Masks required for customers

As a consumer myself, I can say with all confidence that this is what I want to see in any business environment I am considering entering.

Again, even though we see some states showing a decline is COVID cases, many are still experiencing high numbers in a short amount of time. To keep this pandemic from getting worse, we still need to continue practicing safe social distancing — and businesses need to lead the way.

Communicating and implementing safety

We know what consumers want in terms of safety, but what is the best way to make sure they feel safe patronizing your business?

Communication is the necessary first step. Businesses must inform the public on the best practices they put in place to preserve customer safety.

Most stores I go into now have signs on the front door to communicate their safety procedures. Some businesses post it on their website, with updates and banners highlighting what their procedures are. Other smaller solo-preneurs turn to social posts to keep their audience updated.

According to Anna Meyer, writing in Inc., Yelp has a page where businesses can upload information about their safety procedures:

"Businesses can log into Yelp and update their procedures, as well as create a banner that displays a custom message to users. Business listings will also now include a timestamp for when the information was updated, so users know if they can trust the page to be up-to-date."

Businesses might also consider putting safety updates on their Google My Business profile, Facebook page, or anywhere else consumers will look for information.

Consumer trust

In a pandemic and post-pandemic world, consumers will only want to patronize businesses they can trust.

The information that consumers look for must be easily found and entirely trustworthy.

Frequently updated information is vital, so whether it is a blog article, weekly newsletter, social post, or update on your website, content is the most important bridge to keep people aware of business activities so they can feel informed of where they will feel most safe.

Understanding where you meet your audience is key to realizing where you should focus your efforts in your business communication.

For more information for businesses to create their own safety plans, the CDC has issues its business guidance page that outlines a plan for businesses taking into account the level of disease transmission in their communities so they can tailor their business response plans to their demographic and area.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE