Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Basecamp has a new email service called HEY — and it's a game-changer

Basecamp has a new email service called HEY — and it's a game-changer Blog Feature

Joel Waggener

UX Designer, Paid Media Specialist, 15+ Years of Print and Web Design Expertise

June 17th, 2020 min read

How long has it been since there was anything remotely new in the world of email? I’ll make it easy, a long time. Every now and then something might be re-skinned or have a new name, but essentially it is the same.

We’ve come to accept that email is what it is. 

Well, Basecamp just introduced a new way to email called HEY, and for once, it really is different. Really different.

The overall philosophy of HEY is that we should not be getting as many emails as we currently do and HEY makes it easy to have full control over that. Control is what sets HEY apart from other email services.

How it works

you@HEY.com

Yes, this would be your new email address if you take the plunge with HEY. Even shorter than yourname56@gmail.com!

If someone emails your @HEY address for the first time, it’s not a done deal that it will even get through. You decide if it gets through. Their email will land in The Screener, which is kind of like screening phone calls. This is where it's up to you. Thumbs up or thumbs down. Yes and it's in, No and you’ll never see it again.

Hey-the-screener

If you deem the email acceptable, there are three places it could go.

1. The Imbox (Not a typo — short for Important box)

The important emails you want to read immediately go to The Imbox. These are emails you actually want to read, from people and services you absolutely want to hear from. 

Hey-the-imbox

2. The Feed

Non-urgent email like newsletters, promotional emails, and occasional reads go to The Feed. This all gets turned into a casual newsfeed you can read through with everything already open as you scroll.

Hey-the-feed

3. The Paper Trail

Things that you rarely need to read go to The Paper Trail. Things like receipts, order confirmations, and service notifications are all in one place. 

Hey-the-paper-trail

“Reply now” and “Reply later”

Below every email is a button that says “reply now,” and a second labeled “reply later.” This is where this HEY experience gets really interesting. If you don’t have time to respond to an email, select reply later and it will be added to a “stack” at the bottom of your window. The stack is always there but stays out of the way as a button.  

Hey-reply-later

When you click on the button, all the emails you’ve marked as reply later fan out. You can click on any of the emails individually to respond to an email or you can click on the Focus & Reply button underneath.

This lines up every email in your Reply Later stack, all open on a single page, with a reply box next to each one. This allows you to respond to each one without being distracted by anything else.

Hey-Focus-reply

With typical email services, people usually leave an email as unread, star it, or flag it and have to go searching for it later. This solves the problem of feeling like you’re drowning in a deluge of emails instead of getting ahead.

Finding files

There’s no need to dig through emails anymore searching for a specific file. HEY has an attachment library that gathers up every attachment you’ve ever received in one organized, sortable place.

Hey-preview-files

Blocking spy trackers

HEY also has a novel take on privacy. 

HEY blocks all tracking pixels, disabling read receipts and other surveillance. You read that right. HEY does not mess around with privacy. In fact, Basecamp thinks email tracking should be “illegal, and punishable by law.”

Hey-spy-tracker

In most cases, people sending you email with spy pixels to your HEY account won’t know if you opened their email, when you opened their email, or how often you opened their email.

This is a very different world for marketers who rely on this data for their overarching strategies. 

For instance, people use HubSpot for lead nurturing workflows to take prospects who do or don’t engage and lead them down a path of emails to help convert them.

Similarly, in e-commerce, Klaviyo does abandoned shopping cart recaptures.

What will happen to these elements of the digital marketing ecosystem if tracking is rendered useless? 

A remarkable email service like no other 

More than 50,000 people are already on the waiting list to try HEY.

So far, the demand is there. But is it enough to start an avalanche of other email services rethinking their platforms? Maybe. It was bound to happen one day. Email has been stagnant far too long and the HEY team became obsessed with how to improve it.

As Jason Fried, Basecamp CEO puts it:

“It's time to push back. You deserve control over who can email you. You deserve to read your email without a marketer looking over your shoulder. You deserve an ad-free Imbox. And you deserve a company, and a product, with interests aligned with yours.”

Well, there you have it. 

HEY is $99-a-year. This is a steep price for people that are used to our normal options, but a reasonable price for people looking for a new email experience.

There is much, much more to HEY. If you’re really curious for an in-depth product walkthrough, here’s a video from Jason Fried, Basecamp CEO:

All images courtesy of Basecamp.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peek
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE