Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Company Pages Can Now Share & Archive Facebook Stories

By Iris Hearn

Iris Hearn also recommends this free course, Fundamentals of Social Media Marketing.

Company Pages Can Now Share & Archive Facebook Stories

Stories have quickly taken over the social media space.

Free Course: Fundamentals of Social Media Marketing

What first was only a Snapchat feature has expanded to nearly every social media platform launching their own, including Facebook.

Since they launched the feature, Facebook is making a bigger push to get more users to use the Stories tool.

In fact, Twitter user Chris Messina noticed that nearly “every 5th item” in his newsfeed was a stories block, suggesting Facebook is trying to increase engagement with the asset by placing it where users are looking.

Along with their efforts to increase user adoption of Stories, Facebook also released new options for brands to take advantage of Stories for their company pages.

Brands can now archive and share the stories they post, allowing them to reach more people and prolong the shelf-life of their efforts.

Facebook hopes that this will increase brand use of the Stories tool, and there are key ways for marketers to leverage these changes to improve your strategy.

Getting More Out of Your Facebook Stories

News of this update first came after Twitter user Matt Navarra tweeted pictures of the new functionality.

facebook-stories-archive-share

As you can see, page admins can now better capitalize on the Stories they post on Facebook by using them even after 24 hours have passed.

Story Archiving

Archiving stories is very similar to the “Highlights” feature available on Instagram, where brands can save specific stories under categorized highlight sections on their profile page.

This allows people to access the content, even after their initial 24-hour window.

This feature has been widely adopted among individual profiles and business pages, so it makes sense that Facebook would expand this functionality its other major platform.

As previously mentioned, this feature can help brands prolong the shelf-life of their efforts, and reach more people that they might have missed in the original 24-hour window.

Brands can also use this to promote deals or sale items, new product lines, or save any influencer work they’ve done in the past.

This can also help brands keep historical information on Story performance, which can help marketers create better strategies for future social media efforts based on what’s been successful in the past.

To use the archive feature, go to your Page’s publishing tools menu, and navigate to “Stories” and then “Story Archives,” as seen in the image below:

facebook-stories-archiving

Story Sharing  

The “Sharing” feature is also one we’ve seen on Instagram.

Just like the Facebook-owned app, when a brand turns on “Story Sharing” any Facebook user can re-post your Page Stories onto their own.

According to Facebook, sharing “includes your Page’s name and a link to what you originally shared,” which can be great for expanding your reach into a wider audience.

Again, this is a widely-used feature on Instagram, so it’s likely it will be successful among Facebook users as well.

To turn on Story Sharing, navigate to “Page Settings” on your Facebook business profile. You’ll find the option under the “general” tab. Note: Turning on Story Sharing will also turn on post sharing for any organic Facebook posts your company makes.

facebook-stories-story-sharing

Takeaway for Marketers

Stories provide an opportunity for brands to expand their reach and share updates with your audience in real-time - and Facebook’s update allows you to get more out of the content you post to your stories.

Brands can use these features in their day-to-day posting, or for expanding your reach on big events, like employee outings or conferences.

For example, if your brand hosts an event, you’re going to want to cover it in real-time for your followers.

With these new features, you can better engage your audience, whether they’re attending the event or not. You can share attendee’s posts to your own story, and also achieve highlights to attract new attendees for the following year.

For companies looking to hire, you can attract top talent by archiving team building activities or share employee’s post to showcase your culture.

Recent research has shown that Facebook Stories is growing 15x faster than news feed sharing, so if you’re looking to captivate attention on the platform organically, this is a great way to get started.

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

News
Facebook Marketing
Published on March 20, 2019

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read