Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales & Marketing Strategy

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Video Marketing
Close
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Wistia vs YouTube vs Vimeo: What platform is best for my company? [Interview]

By George B Thomas

George B Thomas also recommends this free course, Video Sales & Marketing Strategy.

Wistia vs YouTube vs Vimeo: What platform is best for my company? [Interview] Blog Feature

Here at IMPACT, we love to go after those questions we get the most. One of the major questions we have been getting asked lately is what video hosting platform should I use?

It is a great question to ask and is quickly followed up by ... and why?

In today's interview I talk to Jordan Munson from Wistia and we talk about Wistia vs Vimeo vs YouTube from a high level "What Is" to granular strategy  "Which one is best for my company".

So let's go ahead and dive into this pool of video hosting awesomeness.

Free Course: Video Sales & Marketing Strategy

YouTube Video Hosting

Jordan shares with us how YouTube is the elephant in the room. What does he mean by that?

  • Everyone knows what YouTube is.
  • Everyone considers it first for their solution.
  • Everyone knows how to use YouTube.
  • Everyone has watched a video on YouTube.
  • Everyone is comfortable with it.

Jordan also talks about how YouTube is the biggest player in the space and how this means there is most always an integration between what platform you use and your YouTube videos.

Jordan shares how YouTube is the second largest search engine but that does not mean people are searching for everything. YouTube is mostly none for entertainment style videos. Even the educational videos that do well have some entertainment mix to them.

YouTube's biggest pitfall is the "YouTube vortex." Trying to pull viewers off of YouTube onto your site is virtually impossible. SO, if you want them to be on YouTube and stay on YouTube, then it might be the right strategy for you.

Vimeo Video Hosting

Jordan educates us on Vimeo being the second largest platform in the video hosting platform. He also shares how it is a "creative person's" video hosting platform choice. They give users a way to create a paid view and a free view option.

The pitfall of Vimeo video is that they look amazing. I know that does not sound like a flaw but as Jordan shares with us, if you live in the backwoods of Alaska, you might not be able to even watch a video on Vimeo.

We talk about how the video player is way cooler than YouTube's video player.

Wistia Video Hosting

Wistia is more for people who are into video for business. This means if you are in sales or marketing, Wistia hosting is most likely for you.

If you want your company videos to be easily watchable from New York to Alaska, then Wistia has you covered.

Jordan and I also talk about other Wistia features like:

  • Video Analytics
  • Video as a lead generation option ( Turnstile )
  • Call To Action
  • Customizable player

Jordan and I also rap about video SEO sitemaps vs. just relying on YouTube for your video search strategy.

Last but not least, we talk about whether it is a one platform does it all, a one, two punch, or do you need to be on all three?

So stop reading and start watching. If you have any questions, let Jordan or myself know.

We love answering questions and adding value to our communities. Do you have any questions about Wistia or YouTube?

Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Video Marketing
Product and Vendor Comparisons
Published on April 11, 2015

Recent Articles

How to Make High-Quality Video For Sales, Even On A Budget
January 22, 2022 • 5 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
We’ve Never Done 'Selling 7' Videos; Where Do We Start?
December 17, 2021 • 7 min read
10 Website Homepage Videos That Leave a Great Impression
December 11, 2021 • 9 min read
How To Hire an In-house Videographer: Selecting and Interviewing the Best Candidate
December 3, 2021 • 6 min read
5 Common Problems When Working With a Video Production Agency
November 27, 2021 • 8 min read
How to Successfully Onboard Your New Videographer
November 20, 2021 • 7 min read
The Big, Fat Problem With Outsourcing Your Company’s Video Marketing
November 13, 2021 • 4 min read
Where Should I Host My Marketing Videos? [+ VIDEO]
November 6, 2021 • 6 min read
Free Inbound Marketing Courses and Training
November 5, 2021 • 5 min read
Video Marketing Tips: 5 Most Common Mistakes People Make On Camera
November 1, 2021 • 5 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
Video Marketing Success: 3 Pitfalls That Can Doom Your Video Initiative
September 28, 2021 • 6 min read
How to Do Small Business Video Marketing
September 3, 2021 • 12 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
41 new video marketing statistics to fuel your strategy through 2021
July 9, 2021 • 6 min read
How to get started creating video (Content Lab, Ep. 52)
June 17, 2021 • 1 min read
How to Get YouTube Subscribers: 12 Tips to Increase Your Fanbase
May 26, 2021 • 11 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
How much does Vidyard cost and is it worth it?
April 15, 2021 • 10 min read
Vidyard vs. HubSpot Video: differences and how they can work together
March 16, 2021 • 8 min read