Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Wistia vs YouTube vs Vimeo: What platform is best for my company? [Interview]

By George B Thomas

Wistia vs YouTube vs Vimeo: What platform is best for my company? [Interview]

Here at IMPACT, we love to go after those questions we get the most. One of the major questions we have been getting asked lately is what video hosting platform should I use?

It is a great question to ask and is quickly followed up by ... and why?

In today's interview I talk to Jordan Munson from Wistia and we talk about Wistia vs Vimeo vs YouTube from a high level "What Is" to granular strategy  "Which one is best for my company".

So let's go ahead and dive into this pool of video hosting awesomeness.

YouTube Video Hosting

Jordan shares with us how YouTube is the elephant in the room. What does he mean by that?

  • Everyone knows what YouTube is.
  • Everyone considers it first for their solution.
  • Everyone knows how to use YouTube.
  • Everyone has watched a video on YouTube.
  • Everyone is comfortable with it.

Jordan also talks about how YouTube is the biggest player in the space and how this means there is most always an integration between what platform you use and your YouTube videos.

Jordan shares how YouTube is the second largest search engine but that does not mean people are searching for everything. YouTube is mostly none for entertainment style videos. Even the educational videos that do well have some entertainment mix to them.

YouTube's biggest pitfall is the "YouTube vortex." Trying to pull viewers off of YouTube onto your site is virtually impossible. SO, if you want them to be on YouTube and stay on YouTube, then it might be the right strategy for you.

Vimeo Video Hosting

Jordan educates us on Vimeo being the second largest platform in the video hosting platform. He also shares how it is a "creative person's" video hosting platform choice. They give users a way to create a paid view and a free view option.

The pitfall of Vimeo video is that they look amazing. I know that does not sound like a flaw but as Jordan shares with us, if you live in the backwoods of Alaska, you might not be able to even watch a video on Vimeo.

We talk about how the video player is way cooler than YouTube's video player.

Wistia Video Hosting

Wistia is more for people who are into video for business. This means if you are in sales or marketing, Wistia hosting is most likely for you.

If you want your company videos to be easily watchable from New York to Alaska, then Wistia has you covered.

Jordan and I also talk about other Wistia features like:

  • Video Analytics
  • Video as a lead generation option ( Turnstile )
  • Call To Action
  • Customizable player

Jordan and I also rap about video SEO sitemaps vs. just relying on YouTube for your video search strategy.

Last but not least, we talk about whether it is a one platform does it all, a one, two punch, or do you need to be on all three?

So stop reading and start watching. If you have any questions, let Jordan or myself know.

We love answering questions and adding value to our communities. Do you have any questions about Wistia or YouTube?

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Video Marketing
Published on April 11, 2015

Recent Articles

4 Tried-and-True Tips for Using Video in Sales Prospecting
January 19, 2023 • 5 min read
4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer
January 18, 2023 • 4 min read
7 Video Production Equipment Essentials Your Business Needs in 2023
November 13, 2022 • 8 min read
The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)
September 8, 2022 • 8 min read
The Hidden Costs of Successful Video Marketing
August 11, 2022 • 9 min read
The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]
July 18, 2022 • 6 min read
4 Reasons You Shouldn’t Hire a Third-Party Video Company
July 11, 2022 • 8 min read
Personalized Video Marketing: How To Turn Leads Into Customers
June 30, 2022 • 6 min read
Video Marketing: 13 Tips for Creating More Professional Video Content
June 16, 2022 • 10 min read
How To Create an Effective YouTube Marketing Strategy
May 19, 2022 • 13 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
How To Use Real Estate Video Marketing to Drive More Property Sales
April 23, 2022 • 9 min read
3 Effective Ways To Use Personalized Sales Videos
April 11, 2022 • 6 min read
How To Manage Your Videographer (Without Video Experience)
April 5, 2022 • 14 min read
3 Expert Tips for Successfully Managing a Videographer
March 31, 2022 • 8 min read
The Selling 7: How To Create Customer Journey Videos (+ Examples)
March 21, 2022 • 7 min read
7 Top Video Marketing Examples From Companies Doing It Right
March 7, 2022 • 8 min read
The Selling 7: How To Create the Best Cost Videos (+ Examples)
February 28, 2022 • 6 min read
Vidyard vs. Wistia for Video Hosting in 2022: Which Is Better?
February 5, 2022 • 7 min read
How to Make High-Quality Video For Sales, Even On A Budget
January 22, 2022 • 5 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read