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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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"How to Be Great Creative Collaborators & Project Managers" (Creator's Block, Ep. 62)

Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

February 27th, 2018 min read

We’ve talked a lot about collaboration, feedback, and project management in very abstract, generalized ways in previous episodes. But for the past two to three weeks, Christine and I have been proverbially attached at the hip to complete two massive projects with substantial content and design requirements.

For example, she and I -- with an assist from a few others -- had to stand up five new, from-scratch IMPACT website pages in a single week that were associated with our merger with The Sales Lion

Then, yesterday morning, she and I launched a more than 10,000-word pillar content offer for IMPACT about everything companies need to do before the pick up the phone to call a web design agency.

Granted, these two projects -- and their insane timelines -- were fringe cases, but they were also the first time Christine and I got to really work with each other in such an intense way, since I officially joined the internal brand team.

More to the point, we had a crash course in how to not only successfully get big creative projects across the finish line, but also how to establish a rock-solid foundation for a long-lasting, collaborative marketer-and-designer relationship.

Since these projects are still so fresh in our minds, we thought this would be a great time to have Christine on as a guest to provide candid insights on what we did well, what we could have done better, and what it really takes for marketers and designers to partner up and be successful -- whether you're working on an in-house team or for clients in an agency setting.

Enjoy!

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What We Talked About

  • What did we do well? What do we know we could have done better?
  • What are the most important questions marketers need to ask their designers before a project begins? (Hint: They have nothing to do with fonts or colors.)
  • What should designers be ready to talk about with their marketing partners to guarantee the project will be a success?
  • Why designers and marketers need to care about establishing a working relationship, not just finishing a project. 
  • Do you need to "make the time" to talk about inspiration?
  • Is there a right or wrong project management style if you're a marketer working with a designer?
  • Pineapple on pizza -- how does Christine feel about probably the most divisive issue of our times?
  • And more... 

Resources We Discussed

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!