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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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"Growth-Driven Design: Is It Really Better or Just a Different Kind a Pain?" (Creator's Block, Ep. 64)

Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

March 13th, 2018 min read

Last week, I devoted close to two days of my life revising, refining, and reworking the copy for a new piece of pillar content that will be launching later this week.

It was all about growth-driven design.

As a content and inbound marketer nerd, I've always understood the high-level value proposition of growth-driven design.

"The traditional website process is costly, painful, and out-of-date. Growth-driven design is agile, better, leaner, meaner, etc. It's the future of website redesign, because it's built on a framework of continuous improvement."

This all sounds amazing. In theory.

But as I worked through the drafted content, I couldn't help but feel a little overwhelmed by the demands of growth-driven design. This is especially true given that it's usually packaged as a less painful, more awesome approach to website redesign projects.

You need to create your strategy. You need to research your users. You need to create what are called fundamental assumptions. You need to create a wishlist. You need to prioritize that wishlist.  You need to prioritize that wishlist again. You need to create hypothesis statements. Lots of 'em.

Then, after all that, you need to go through a miniature version of that broken traditional website build process -- messaging and content, UX, wireframing, design, QA, etc. -- to get your launch pad site live. 

And all of those steps are to occur within approximately 30 days or so, and then you can get your hands dirty with the growth-driven design iteration cycles.

So, this week, I decided to challenge my two favorite designer and developers with a question I'm sure other marketers are wondering:

Is growth-driven design really better? Or is it just a different kind of pain? Because it sounds like a lot of work.

Enjoy!

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What We Talked About

  • How should we be talking about growth-driven design, when we say it's "easier" or "better"?
  • What makes growth-driven design more effective than the traditional website process?
  • How do you justify telling businesses to spend money on their website over a longer period of time, rather than just all at once, like a traditional project? Is that level of increased investment really worth it?
  • How do you address fears that the shift to growth-driven design sounds wonderful, but also completely unrealistic to those who feel like they don't have the time, the buy-in, or the energy to embrace it?
  • Who is growth-driven design wrong for?
  • Who is growth-driven design right for? 

Resources We Discussed

We Want to Hear from You!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can leave us a comment below! Until next week...

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!