Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close
Ecommerce   |   News   |   Shopify

He Said, She Said: The Demise of the Shopify + MailChimp Integration

He Said, She Said: The Demise of the Shopify + MailChimp Integration Blog Feature

March 26th, 2019 min read

Both Shopify and MailChimp are well renowned and popular platforms in the eCommerce and marketing space today.

I am certain that if you throw a figurative stone into a crowd of marketers, the chances of hitting someone who uses one or both platforms is pretty high.

So, what happens when two of the most popular tools on the market get into a tiff and decide to no longer integrate?

Well, that is exactly what is happening as we speak with Shopify and MailChimp.

It might seem like no big deal to some, but for those who rely on the two apps passing information back and forth to keep their business running smoothly, it may feel devastating.

Read on for details on the “breakup” and how I foresee this impacting the marketing world.

What We Know So Far

On Friday, March 22, 2019, both Shopify and MailChimp made their relative announcements about the demise of their integration.

According to Shopify, the split is due to MailChimp’s refusal to respect their Partner Program Agreement which requires app partners to share all important data back to the merchant using Shopify’s API to help them run their business.

It was explained as such in their online community last week:

“It’s critical for our merchants to have accurate, complete insight into their businesses and customers, and this isn’t possible when MailChimp locks in their data. Specifically, MailChimp refuses to synchronize customer information captured on merchants’ online stores and email opt-out preferences. As a result, our merchants, other apps, and partner ecosystem can’t reliably serve their customers or comply with privacy legislation.

We will never put our merchants’ trust on the line like that. The data captured on behalf of our merchants belongs to those merchants, it’s as simple as that. MailChimp was not willing to agree to these terms. That’s why MailChimp has been removed from the Shopify App Store.”

MailChimp’s side of the story differs, of course.

According to their public statement, also released on Friday, March 22, they were the ones who pulled the plug on working the integration relationship citing Shopify’s release of updated to terms that they feel would negatively impact their business and put their users at risk.

“For months, we’ve been trying to work with Shopify on terms that would be fair and equitable for both of our businesses. Throughout these negotiations, we refused to agree to terms that jeopardize our users’ privacy and require us to hand over customer data acquired outside of Shopify. From our perspective, that's not our data to share.”

I imagine that, in the eyes of the consumer, this simply seems like a “he said/she said” game of finger pointing, which it absolutely is.

At this time, there are no further details available and we will just have to wait and see if these two companies can play nice, for their customers' sake.

What Does This Mean for the Marketing World?

As marketers, we are all too familiar with the concept of cross-platform data integration.

Whether we’re trying to pass data from one third-party tool to another or simply keeping our database(s) updated internally, things can get kind of squirrely when you are trying to get applications to communicate.

That is why custom integrations like the one being shut down between MailChimp and Shopify, are so helpful.

According to Mailchimp, part of their request when the two parted ways was for Shopify to leave the integration active on existing connected users’ accounts through May 12th when the data sharing provision of Spotify's new terms take effect.

At this time, it is unclear if Shopify has agreed to those terms, however, I can’t imagine they wouldn’t. It is in both party’s best interest to make the transition as smooth as possible for their shared users.

Next Steps for Those Affected

If your company is one of the users this change affects, MailChimp has provided a couple of alternative solutions and workarounds to keep your data flowing.

With these two companies feuding and no positive outcome in sight, I would suggest jumping in and getting things converted sooner rather than later to ensure no downtime for your company.

Additionally, it's always a good idea to stay in the know about any and all companies, tools, and/or applications you use.

Visit their websites and sign up for their newsletter or join their online community.

You never want to be caught off guard if one day a business-critical application you and your team rely on is gone, an integration no longer works, or a tool has been sunset.

Being proactive in this area will set you up for success.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE