Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Assessment: Website Performance Assessment

Start the Assessment
... Inbound Marketing Web Design
Close
website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
Website Performance Assessment
Free Website Course
View Website Performance Assessment
website performance assessment start

Free Assessment:

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Do You Need To Update Your HTTPS Certificate To Prepare For Chrome 70?

By Dakota Hersey

Dakota Hersey also recommends this free website performance assessment.

Do You Need To Update Your HTTPS Certificate To Prepare For Chrome 70?

Quite a few major websites (as well as a large number of not so major ones) will be rendered unusable in the next version of Google Chrome, set to be released on October 16, when Google deprecates its trust for security certificates issued by Symantec.

This is big news when it comes to marketing and SEO, but unfortunately many marketers have not been focused on this upcoming change and what it means to them and their businesses - and this lack of attention will have dire consequences for those who are affected.

What is happening with the Chrome 70 update?

When I talk with other marketers about search engine optimization, it seems like the vast majority are focused on keywords and where they rank in the search engine results pages (SERPs).

Free Assessment: Website Performance Assessment

What’s often overlooked is the technical side of SEO -- something that can have a major impact on your business...in many cases, for minimal effort!

Unfortunately for companies like Pantone, Citrus, and the Federal Bank of India, this lack of attention to their technical SEO will have negative effects when the newest version of Google’s Chrome is released on October 16th and visitors to their websites get an error message instead of the page they are trying to visit.

Here's why...

Most sites that are well maintained and SEO optimized have, by now, obtained an SSL certificate. Having this is what gives your site "https" at the beginning of your URL rather than "http" and is a strong indicator to search engines that your site is secure.

Symentec and its affiliated companies is one provider of SSL certificates, however because Google discovered in early 2017 that Symantec was allowing some organizations to issue certificates without the proper oversight, it has since deemed all certificates issued by Symantec before June of 2016 to be untrustworthy.

Google began issuing notifications about this in January of 2017 and now, on October 16, it will no longer recognize those SSLs and will instead show an error message when someone visits a site with a Symantec-issued SSL.

Will you be affected?

Even if you have paid for your HTTPS certificate, if it came through Symantec’s PKI business, which operates a series of Certificate Authorities (CAs) under various brand names, including Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL, you may be in trouble when Chrome 70 is released.

This update will affect any certificate issued by a Symantec CA prior to June 2016, except for the small number issues by the independently-operated and audited subordinate CAs previously disclosed to Google.

You can learn more about the specific details and timeline from Google here.

The big takeaway - do you research and find out where your SSL certificate came from. If it was issued by a Semantec CA, you'll need to immediately acquire a new certificate so that your site is not affected on October 16.

Why does this even matter?

HTTPS prevents anyone from intercepting your data by encrypting the data between your computer and the website or app you are using –– even if you’re on a public Wi-Fi. It also shows the integrity and safety of the site by proving that no pages have been modified by an attacker.

By Chrome 70 removing trust for these sites, it will be immediately clear to your visitors that you have not taken the expected precautions with their security by showing a bright red line through your URL in the browser and the text “Not Secure.”

Basically there’s no hiding from this.

What can you do to prepare?

It’s pretty simple to check your site and anyone else’s site that is on the path to being distrusted by Chrome 70 by pulling up the console in Chrome.

TechCrunch-SSLChrome

(Image: TechCrunch)

If you find the warning message from Chrome, you have until October 16th to get squared away with a new SSL certificate.

Many of our clients (and us) use HubSpot’s SSL service to manage the majority of the SSL process. If you’re looking for a different service for your HTTPS certificate, Let’s Encrypt is a free, automated, and open certificate authority that has issued more than 380 million certificates.

website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
website performance assessment start

Free Assessment:

Website Performance Assessment

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Topics:

Web Design
Published on October 10, 2018

Recent Articles

4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
23 of the Best Examples of Business Blog Design
May 30, 2022 • 13 min read
5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
8 Best Content Management Systems for Digital Marketing in 2022
March 22, 2022 • 9 min read
How Much Does a Website Design or Redesign Cost in 2022?
March 8, 2022 • 9 min read
Website Redesign Checklist: The 12 Crucial Steps You Need To Be Successful
February 22, 2022 • 17 min read
Your 2022 Website Strategy Must Include These 6 Things
February 15, 2022 • 9 min read
11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
What Does a Great Inbound Marketing Website Look Like in 2022?
January 10, 2022 • 11 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
8 Best Business Website Designs (Updated for 2022)
July 15, 2021 • 5 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read