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What Emotional Messages Are Your Brand Colors Sending? [Infographic]

By Kevin Beaudry

What Emotional Messages Are Your Brand Colors Sending? [Infographic]

emotional-messages-of-color-theory-infographic-2Color is a powerful thing.

Besides making a visual impact, decades of studies have shown that color can make a big emotional impact as well. As a Marketers or Designer, you need to be aware of these effects when choosing colors for your logo, website, or brand in general.

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Whether it’s for your homepage, landing page, eBook cover, or a social graphic, in the infographic below, I’ve outlined a few color theory basics and recent data to help inform your design decisions.

With information from KissMetrics and HelpScout amongst others, here are some of the key points illustrated:

  • Blue is the most common “favorite color” amongst both men and women.

  • Green elicits feelings of youth, happiness, warmth, intellect, and energy.

  • 30% of people associate orange with cheap or inferior products

  • Males tend to gravitate towards brighter colors, while women gravitate to softer tones.

  • 20% of women named brown as their least favorite color

Check out the full infographic below:

Color-Theory-Infographic

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Topics:

Web Design
Published on October 23, 2015

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