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![What Emotional Messages Are Your Brand Colors Sending? [Infographic]](http://145335.fs1.hubspotusercontent-na1.net/hub/145335/hubfs/emotional-messages-of-color-theory-infographic-2.jpg?length=1200&name=emotional-messages-of-color-theory-infographic-2.jpg)
Color is a powerful thing.
Besides making a visual impact, decades of studies have shown that color can make a big emotional impact as well. As a Marketers or Designer, you need to be aware of these effects when choosing colors for your logo, website, or brand in general.
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Whether it’s for your homepage, landing page, eBook cover, or a social graphic, in the infographic below, I’ve outlined a few color theory basics and recent data to help inform your design decisions.
With information from KissMetrics and HelpScout amongst others, here are some of the key points illustrated:
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Blue is the most common “favorite color” amongst both men and women.
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Green elicits feelings of youth, happiness, warmth, intellect, and energy.
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30% of people associate orange with cheap or inferior products
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Males tend to gravitate towards brighter colors, while women gravitate to softer tones.
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20% of women named brown as their least favorite color
Check out the full infographic below:
