Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Website Design

What Emotional Messages Are Your Brand Colors Sending? [Infographic]

By Kevin Beaudry

What Emotional Messages Are Your Brand Colors Sending? [Infographic] Blog Feature

emotional-messages-of-color-theory-infographic-2Color is a powerful thing.

Besides making a visual impact, decades of studies have shown that color can make a big emotional impact as well. As a Marketers or Designer, you need to be aware of these effects when choosing colors for your logo, website, or brand in general.

Whether it’s for your homepage, landing page, eBook cover, or a social graphic, in the infographic below, I’ve outlined a few color theory basics and recent data to help inform your design decisions.

With information from KissMetrics and HelpScout amongst others, here are some of the key points illustrated:

  • Blue is the most common “favorite color” amongst both men and women.

  • Green elicits feelings of youth, happiness, warmth, intellect, and energy.

  • 30% of people associate orange with cheap or inferior products

  • Males tend to gravitate towards brighter colors, while women gravitate to softer tones.

  • 20% of women named brown as their least favorite color

Check out the full infographic below:

Color-Theory-Infographic

Topics:

Website Design
Published on October 23, 2015

Recent Articles

9 Crucial Elements Every Homepage Should Have [+Video]

By Ramona Sukhraj on October 21, 2021
6 min read

5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)

By John Becker on October 14, 2021
7 min read

Google shares new tools to audit website user experience

By Paul D. Grant on August 12, 2021
3 min read

New HubSpot CMS Hub starter tier released for growing businesses

By Paul D. Grant on August 6, 2021
4 min read

They Ask, You Answer and diversity, equity, and inclusion (Content Lab, Ep. 55)

By Liz Moorehead on July 29, 2021
2 min read

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

What the heck is going on with all the Google updates? (Content Lab, Ep. 54)

By Liz Moorehead on July 15, 2021
1 min read

8 best business website designs (updated for 2021)

By Sam Lauron on July 15, 2021
5 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Too many internal links in content can confuse Google about site structure

By Liz Moorehead on July 9, 2021
5 min read

Google July 2021 core update rolling out over next 2 weeks

By Liz Moorehead on July 2, 2021
4 min read

6 tips for building a great diversity and inclusion page (+examples)

By Ramona Sukhraj on June 29, 2021
7 min read

Google punts third-party cookie ban to 2023 for 'responsible planning'

By Liz Moorehead on June 25, 2021
6 min read

Finally, Google page experience core update is rolling out

By Liz Moorehead on June 18, 2021
3 min read

8 business blog design examples that keep readers engaged

By Steve Polito on June 16, 2021
6 min read

What is a featured snippet? [Definition + Examples]

By Kevin Church on June 10, 2021
4 min read

Google June 2021 core update live, July core update coming

By Liz Moorehead on June 4, 2021
3 min read

Google's June page experience core update will be mobile first, then desktop

By Liz Moorehead on May 21, 2021
3 min read

Why is growth-driven website design so freaking expensive?

By Daniel Escardo on April 14, 2021
5 min read

Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges

By John Becker on April 7, 2021
4 min read

10 Google Analytics metrics you absolutely must track (updated)

By Magdalena Day on March 29, 2021
5 min read

29 Best Contact Us Page Examples To Inspire Yours [Updated for 2021]

By Melissa Smith on March 25, 2021
17 min read

Website Performance Mastery: A better redesign process for your business website

By John Becker on March 24, 2021
6 min read

How much does a website design or redesign cost in 2021?

By Vin Gaeta on March 23, 2021
9 min read