You know those nightmares people have about public speaking? I had them about Calculus tests and Algebra. All those formulas, rules, and conditions never made sense to me. So, when I finished college, I was more than thrilled to say goodbye to my TI-83 and hello to the Adobe Creative Suite.
As I found myself moving away from design and into digital marketing, however, I realized all those formulas and theories were actually more useful than I thought. Even more to my dismay, I also discovered that those Excel documents and formulas I fought so fiercly were also quite useful in marketing.
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Today, Microsoft Excel is an immensely valuable tool for organizing and completing a number of my team's everyday marketing activities, and thankfully, some in the field who do enjoy numbers (and sharing), have kindly created free Excel templates that have been a huge life saver for me.
So much so, that I thought I'd pass them on. Here are 6 ways I use Microsoft Excel on a regular basis and the free templates that make my life easier as a digital marketer!
1) Creating a Annual Marketing Calendar
Planning ahead for the entire year can be a daunting task - but trust me...it's worth every bit of your time and will likely save your brand money in the long run!
I enjoy this template because the design includes annual and month-by-month planning, with space for goal driven data and raw marketing data all in one place.
Plus it covers multiple verticals like social media, email, blogs, content, advertising, sales, press releases, and more.
With so much data, I definitely suggest closely monitoring and updating this document bi-weekly or monthly at the very least to help you stay on track to hit your annual goals.
Since content is king as many like to say, it's imperative to plan your blog topics ahead to ensure that they are as effective as possible. Especially when you are working on a collaborative team when many team members are contributing to one blog.
A blog editorial calendar will not only keep you and your other team members organized, it will also allow you to spread out your topics and the personas who they speak to, strategize keywords ahead of time, and vary your offers and CTAs.
If you are like most marketers you are managing or at the very least are monitoring multiple social media channels. Each of which has a different audience and best practice way to post and communicated.
It can be tough to stay on top of everthing so planning ahead is vital to the success or your campaign.
This will allow you to capitalize on theme specific posts, holidays, upcoming promotions. and seasons while freeing up your time to further interact with and grow each channel on a day to day basis.
The list of things to review, include, and keep up-to-date with regarding on-page SEO is extensive to say the least...plus, it's often changing! As we all know though, SEO is one of the key elements to successful digital marketing and can make or break things like organic and paid search rankings.
With this handy dandy template, you can manage things like url, page title, headings, image alt text, CTAs, social sharing, and internal links all in one place.
Trust me...this one is a game changer when it comes to being effective!
Let's face it, Google Adwords does not have the most user-friendly display when it comes to managing multiple AdWords campaigns at once. You have to click into each campaign to see all the details, and if you are like many other marketers out there you have multiple campaigns with various keywords and likely multiple ads.
This template will not only help keep you organized and allow you to view all your campaigns in one screen, it will also help you catch mistakes and implement best practicesfor keywords and each step of your marekting funnel.