Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Facebook confirms it's testing email marketing for business pages

Facebook confirms it's testing email marketing for business pages Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

June 11th, 2020 min read

Featured image courtesy of Megan Coffey

Whenever I see a business or brand without a website, my digital fight-or-flight starts to kick in. 

I start to question their legitimacy and credibility to deliver on what they promise.

Being a digital marketer, however, I also know great websites don’t come easily, so, I try to give them the benefit of the doubt. 

Usually, in this instance, that means I’ll return to Google and try to find a Facebook page.

If I can’t find them there either, well, that’s when they’ve lost me.

Over 160 million small businesses use Facebook and there’s a good reason why. 

Facebook is a fairly quick and easy way to establish a web presence and get essential information searchable online. 

Plus, with nearly three billion daily active users, the platform has a large, engaged audience that brands can reach with their content and connect with that may have never sought them out otherwise.

(With all this in mind, if a business doesn’t take the time to even make this page, they’re not taking their operations too seriously in my eyes.)

Facebook pages are an essential piece of doing business in the digital age — and they’re becoming more robust.

While businesses already have the option to run chatbots, offer check-in promotions, live stream, and host watch parties, among other things, Facebook has confirmed it may soon enable business pages to send marketing emails as well, taking one step closer to being an all-in-one marketing platform.

What we know so far about email marketing on Facebook

On June 1, Coffey & Tea managing director Meg Coffey tweeted screenshots revealing a new tab for “Marketing Email” in her Facebook Business Page Manager sidebar. 

Similar to how you would in other email tools, the screenshots show users will be asked to confirm their own email address before uploading subscribers (individually or via a spreadsheet). 

You must also confirm that these contacts have opted in to receiving promotional messages from your brand before proceeding. (+1 for CANSPAM compliance.)

From there, users can then compose their message customizing the subject line, headers, and body copy. It is, however, unclear how much control users will have over design at this time. 

On June 3, Facebook confirmed the tests and functionality seen in the screenshots to AdWeek saying:

“We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations. 

We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”

What does this mean for the marketing world?

Simply put, if this functionality is rolled out to the general public, comprehensive, omni-channel marketing will be more accessible than ever. 

While free email marketing tools have long been available (i.e. HubSpot, MailChimp, and even Zoho), learning a new tool and platform can be intimidating and labor-intensive, especially for smaller operations that are already stretched thin.

With the addition of email, Facebook business pages would be taking a major step forward in being a more all-inclusive marketing tool and platform and frankly, being a big competitor for bigger, paid platforms. 

It would also be extending Facebook’s reach outside of its own website. 

Until now, the platform’s external reach was limited to pixels on brand websites that enable retargeting back on the social network. Email marketing would give the tech giant direct access to our inboxes.

This, of course, also comes with lots of privacy and personal data concerns that have yet to be raised, but until the feature rolls out to a larger audience, we may have to wait to have those concerns addressed.

If you’d like to see if you are in the test group: Navigate to the dropdown on the right-hand side of your Facebook screen, hit “manage pages,” and select the business page in question. 

From there, your “business manager” should open. Click “see all in business settings,” the page will reload, and if you have the feature, it will be revealed on your left-hand sidebar.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free Take a peak
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE