Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

6 Cool Gadgets to Keep Your Eyes on From CES 2018

By Christine Austin

Christine Austin also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

6 Cool Gadgets to Keep Your Eyes on From CES 2018

At CES 2018, companies from the TV, appliance, artificial intelligence (AI), automotive, and other spaces venture to show off their futuristic products for consumers. 

With the increased popularity of voice-controlled products and integrations with smart speakers, many companies came showing off to make sure they beat their own competitors to the voice game.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
Meanwhile, car companies hit the floor to show off their new and improved vehicles equipped with self-driving technology and voice assistant. Lyft even announced 
that "attendees will be able to catch a ride in one of Aptiv’s self-driving BMWs when they travel to 1 of 20 preset destinations at CES.”

For those looking for a real shocker, Sapphire Gentlemen’s Club showed off two stiletto-heeled cyborgs pole dancing and entertaining crowds. (You can’t make this stuff up.)

But in all seriousness, CES is a conference consumers and marketers need to pay attention to.

These companies' technological moves are what may fuel your decisions for big purchases in the next 2, 3, 5+ years.

To keep you in the loop, here are six of the most intriguing products that have come out of CES 2018.

1. Samsung ‘The Wall’

Some people like going big -- buying the biggest car, largest house, and maybe installing the most outrageous swimming pool.

But in this case, we’re talking about Samsung's new modular TV called ‘The Wall.’ This enormous 146-inch diagonal screen was showcased at CES as a modular TV with the idea of customizing your screen size.

But how?

First, it's important to explain that many newer TV screens are OLED which consists of LCD panels with a bunch of LED lights behind them. LCD screens can’t produce their own light, thus, they need a backlight to be able to produce a picture.  

The Wall is made up of millions of individual modules called MicroLEDs. These are simply tiny LEDs which are placed closely together to create the image you see. This particular technology is what's used to create large scoreboards, but Samsung managed to scale it down for consumer products.

Although Samsung is looking forward to pushing this TV into the consumer market and competing against OLEDs, there are still some issues standing in the way.

OLEDs are still easier and quicker to produce, and the price looks to only go down as processes for creating them continue to improve.

Since it takes millions of MicroLEDs to create a screen, and each is printed 1mm x 1mm spaced from one another, the process of assembling is tedious and requires more expensive machines that can deliver that precision.

Cost is also a concern. Samsung did not release a price, but it's assumed by many it will be significantly more expensive than OLED.

For now, all we can do it watch Samsung and see if they revolutionize the TV's production to make it affordable.

2. Lenovo Smart Display

If you’ve been wondering where the next generation of smart home technology is, then look no further than the Lenovo Smart Display.

This is the first display to be released with Google Assistant built in.

The product uses Google Assistant to provide updates to the news, weather, and traffic, and integrates with your home devices to perform tasks such as YouTube streaming.

Lenovo currently carries 2 different sizes, 8-in and 10-in, with the main difference being screen resolution and color.

This product comes as a direct competitor to the Amazon Echo Show, which is similar in features, but many say Smart Display has the ability to do everything faster.

Imagine waking up, and asking Google to turn your lights on, report your meeting schedule, prepare some coffee, deliver the top news, and maybe eventually, get your car warmed up for you.

Talk about shaving some minute tasks out of your daily life and saving time.

3. Merge 6DoF Blaster

I can’t be the only one who thinks some of the strides virtual reality has made in the past year have been pretty intriguing, especially when it comes to the gaming universe.

Many already know of Microsoft’s VR-ready Xbox One X revealed at E3 last year which has led games to begin offering VR experiences, such as Fallout 4 and Doom, but what about bringing that experience to your phone, and throwing in a Nerf Gun to make it that much more fun?

Well, then you get the Merge 6DoF Blaster.

All you need to do is take the Blaster, start up the app game, place your phone within scope, and your set (without the need of a headset or glasses)!

This product gives you 6-degrees of space to duck under chairs and hide behind tables to avoid being shot at by aliens in the game.

The ability to move around freely makes the VR experience that much more interactive and boundless. It will be interesting to see if anyone else jumps on board to make similar games/products using your phone as the screen.

4. Alexa Command Updates

So everyone is pretty aware that you can ask Alexa practically anything with the likelihood of it serving up a correct result, but what if you could start using integrating Alexa with other product?

Amazon made sure this was the case at CES.

It’s been difficult to walk around the event without hearing some company flaunting its products ability to use Alexa's functionality to control their product.

This reveals how far the company has been going to route Alexa to make other products smarter and ultimately create an ecosystem of products with the ability to communicate to her for your convenience.

Some of the companies who’ve now been added to Alexa’s network are:

  • Ford - Vehicles with the Sync 3 voice program will be able to use Alexa controls to perform tasks.
  • C by GE Lamp - GE previewed this light last year and came back to CES this year with a 3D printed prototype and explained its intent to add Alexa and give her the ability to dim/brighten the lamp and even set times to turn it on to help wake you in the morning.
  • Dish - The Hopper DVR boxes give you the controls to change what shows you are watching, or even serve up content that matches parameters you tell it.
  • First Alert - A unique sensor that can be placed in your child's bedroom to track temperature and humidity. From a distance, you can ask for its environmental conditions and your Alexa will let you know
  • Whirlpool - The appliance company announce an entire suite of products that could connect to Alexa so you can ask her questions such as “Alexa, is my oven preheated?” or give commands like  “Alexa, please start washer.”

5. Kingston Nucleum

So I just recently ended up with a new 2017 Macbook pro, and while the smaller USB-c ports are adorable and sleek, it really creates a hassle when I need to dual screen, connect an ethernet cord (which isn't a port option), or connect a USB mouse.

Kingstron Nucleum released a USB-C adapter that enables you to plug in all these products into one hub. With it, you get 2 large USB ports, a HDMI port, an SD and microSD port, and an additional 2 USB-C ports. You can even pass a power cord into it to charge the devices connected which is what makes it unique in comparison to other adapters on the market.

You can find this little guy now online for $80, a slightly higher price to pay for an adapter that lets you charge.

6. ElliQ

Just because your age may be on the higher end doesn't mean you can’t have a little fun with some of today's emerging tech.

This is where ElliQ comes in. It’s a small robot created to “help older adults stay active and engaged...that overcomes the digital divide.”

The bot can remind seniors of upcoming appointments or events, show family photos, and even have conversations with its owner. It will also suggest you take a walk if it knows you’ve been sitting a lot that day. 

Its mobile head and body gives it much more personality than an Alexa or Google Home and helps engage seniors more in a conversation. It’s a unique product for a market many might think to stray away from.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

News
Sales & Marketing Technology
Published on January 11, 2018

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read