Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Google now offers free online events for business leaders, job seekers

Google now offers free online events for business leaders, job seekers Blog Feature

Nicole Letendre

Operations Manager, 5+ Years of Project Management and Digital Marketing Experience

May 18th, 2020 min read

We’re now several months into the COVID-19 pandemic here in the United States. 

Due to the novel coronavirus, many Americans have lost their jobs and have filed for unemployment. 

As of the time of publication, the number of unemployment claims has surged to 36.5 million Americans since mid-March. With the constant influx of claims filed, we’re facing unemployment rates not seen since the Great Depression. 

Due to the high number of unemployment claims, many Americans are looking for ways to learn new skills to be better prepared for future job interviews and role requirements. 

Those who are fortunate enough to still be employed and sheltering in place have a lot of spare time on their hands. Some are taking the time to better themselves by choosing to exercise, take on new hobbies, or learn new skills.

For those looking to learn new skills, you may want to explore the free online resources available through Google.

Google’s learning center, Grow with Google, has free resources, training, and tools, including programs for small business leaders, job seekers, students, veterans, military families, educators, developers, and entrepreneurs.

To add to the Grow with Google platform, Google recently launched a new addition called Grow with Google OnAir.

What is Grow with Google OnAir? How is it different from Grow with Google?

As mentioned above, Grow with Google houses free resources, training, and tools. 

Since people can no longer attend in-person Google trainings and events, Grow with Google OnAir allows U.S. or Canadian residents to attend free workshops and events virtually. 

Grow-with-Google-OnAir -Upcoming-Events

Grow with Google OnAir is geared toward small business owners and job seekers who learn better in virtual event settings versus completing an online program through Grow with Google. 

The platform offers live virtual events that you can register to attend or on-demand recordings of previous events. The majority of the topics cover tools and strategies for finding jobs, learning more about online marketing and websites, how to use digital tools, and how to work remotely

Not only are the events and workshops led by Google experts and over 300 different Grow with Google partners, they also provide a lot of useful information with actionable next steps.

Grow-with-Google-OnAir -On-Demand-Events

If your business has had to shift to online marketing due to COVID-19, register for Spring Into Action with Google’s Business Insights Tools.

In this on-demand session, Grow with Google’s Lead Educator Stasia Kudrez dives into how to use Google Analytics reports to analyze your audience data and expand your business.

This session covers the basic information you need to know to get started using the two tools — all within one hour.

Just select the “Register” button then fill out a short form in order to get signed up. 

Shortly after you will receive an email from Grow with Google OnAir with a link to where the event will be hosted. You also have the option to add it as an event on your calendar. 

For those who attend one of the live virtual workshops or events, Google is offering a free 30-minute virtual 1:1 coaching session with one of their experts.

Within 24 hours of attending the live event, you will receive an email with instructions to book your coaching session.

The session can cover Google Ads, Google Analytics, Google My Business, Google Productivity tools (e.g. G Suite, Calendar, Gmail, and Google Meet), or general resume tips.

Additional resources for business owners and marketers

At this time of unprecedented change in our daily lives, there are numerous free resources out there that can help us learn more about our current jobs, adapt to the remote culture, or gain new skills that can advance our careers. 

In addition to Google OnAir, Grow with Google provides resources for anyone who is looking to learn about growing their business, find a new job, or improve their marketing skills — along with many other topics. 

Our own educational platform, IMPACT+, provides courses, keynotes, and more — free.

Taking time to educate ourselves

Grow with Google’s resources represent a small fraction of the courses and programs that are available online right now.

For example, Harvard University has launched nearly 100 free online courses that can take a few weeks or a few months to complete. There are several courses that would be relevant to business owners, marketers, or programmers. 

Now is the time to improve skills for the role you are currently in or for the role that you hope to fill one day.

While not everyone has the additional time or the desire to learn at this time, it never hurts to take a few hours (or maybe a few months) to educate ourselves on the latest ways to use digital tools. 

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