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How Will Growth-Driven Design Change the Game in 2016?

How Will Growth-Driven Design Change the Game in 2016? Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

November 11th, 2015 min read

Whether it's through design or marketing, HubSpot's Luke Summerfield is dedicated to helping people and teams reach their peak performance. 

As Project Manager on the HubSpot Partner Growth Team, Luke believes that "everyone’s abilities, talents, and intelligence are not fixed, rather, they can be grown by challenges and learning." With this drive and forward thinking,  Luke is always on the lookout for the next big opportunity. 

Last month, I reached out to Luke to see what he thinks 2016 has in store for Inbound Marketing, design, strategy, and everything in between. Here's just part of what he had to say:

"My...2016 prediction is that we will see more programs merging both Inbound Marketing activities and website continuous improvement activities such as Growth-Driven Design (GDD).

In recent years, we’re starting to understand that to hit peak performance, your website should not be “set-it and forget-it.” Instead, you should be proactively making impactful improvements to maximize your results. GDD’s combination of driving visitors to your site, then having an optimized site to convert them into leads is what’s required to hit peak performance."

Want more from Luke & other Inbound pros?

See what Marcus Sheridan, Brian Halligan, Ann Handley, and other Marketing, Sales, and Design experts have to say about 2016 in our free report, 16 on 2016: Inbound Marketing Predictions from 16 Industry Experts. 

Get your free copy here by subscribing to the IMPACT blog or simply click the "keep reading" button below!


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