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The Ultimate Inbound Marketing Strategy Playbook 2022

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How Will Growth-Driven Design Change the Game in 2016?

By Ramona Sukhraj

How Will Growth-Driven Design Change the Game in 2016?

Whether it's through design or marketing, HubSpot's Luke Summerfield is dedicated to helping people and teams reach their peak performance. 

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

As Project Manager on the HubSpot Partner Growth Team, Luke believes that "everyone’s abilities, talents, and intelligence are not fixed, rather, they can be grown by challenges and learning." With this drive and forward thinking,  Luke is always on the lookout for the next big opportunity. 

Last month, I reached out to Luke to see what he thinks 2016 has in store for Inbound Marketing, design, strategy, and everything in between. Here's just part of what he had to say:

"My...2016 prediction is that we will see more programs merging both Inbound Marketing activities and website continuous improvement activities such as Growth-Driven Design (GDD).

In recent years, we’re starting to understand that to hit peak performance, your website should not be “set-it and forget-it.” Instead, you should be proactively making impactful improvements to maximize your results. GDD’s combination of driving visitors to your site, then having an optimized site to convert them into leads is what’s required to hit peak performance."

Want more from Luke & other Inbound pros?

See what Marcus Sheridan, Brian Halligan, Ann Handley, and other Marketing, Sales, and Design experts have to say about 2016 in our free report, 16 on 2016: Inbound Marketing Predictions from 16 Industry Experts. 

Get your free copy here by subscribing to the IMPACT blog or simply click the "keep reading" button below!

Wondering where to begin?

Why Trust Is the True Currency for All Business Marketing Is Not as Complicated as You Think It Is You’re Overspending on Marketing — Here’s How I Know The Epidemic of Half-hearted Content Marketing Your Sales Presentations Suck — Here’s Why Leading From Within: 7 Traits of Successful Change Agents Your Employees Are (Likely) Quitting Because of Poor Communication

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8 of the Best Business Website Designs to Inspire You in 2023 Take It From an Expert: You Probably Don’t Need a New Website What Does a Great Inbound Marketing Website Look Like in 2023? 4 Ways To Recession-proof Your Website In 2022 23 of the Best Examples of Business Blog Design

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
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Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
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Topics:

Web Design
Published on November 11, 2015

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