Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17
September 23rd, 2015
You don't have to have a big budget for your Inbound Marketing to make a big impact.
You simply need some direction and a lot of sweat.
While we work directly with businesses of all sizes, we understand that some companies aren't in the best position to hire an Inbound Marketing agency -- and if that's the case, we don't want you to.
Small businesses that are strapped for cash are better off learning the basics of Inbound Marketing and handling the bulk of the work themselves until they start generating revenue.
Once you've built up some momentum, then you can hire an agency to take your Inbound Marketing to the next level for you.
The added bonus from learning Inbound Marketing yourself is that you'll have a clear vision of what you want to accomplish and you'll be able to communicate that with the agency you hire. (Plus, you'll be able to spot the good agencies from the bad ones.)
I'm going to warn you, there is a lot of material to go through in this article. It's very easy to feel overwhelmed when you first get started because you'll be shocked at how advanced these strategies can get, but don't panic.
Take a deep breath and focus on one thing at a time. You only need to worry about the fundamentals for now. Don't even bother reading through the advanced stuff until you have a clear understanding of all the basics and before you know it, you'll know how to bootstrap your Inbound Marketing.
Now pour yourself a tall cup of coffee and dig in! (and make sure to bookmark this page for later)
Free Content Marketing Tools
Content Marketing is the core of Inbound Marketing and the two terms are often used interchangeably, although technically content Marketing is a subset of Inbound Marketing. All of the categories listed here are important, but understanding content Marketing is an absolute necessity.
Yes, content is king, but you still have to promote your content if you want people to read it. These resources will cover everything you need to know about social media, as well as other forms of promotion such as guest blogging.