Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free: Assessment Does your website build trust with buyers and bring in revenue?

Score My Website
Close

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Score My Website
Ramona Sukhraj

By Ramona Sukhraj

Apr 29, 2017

Topics:

Web Design Infographics Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Web Design  |   Infographics  |   Marketing Strategy

How to Create Brand Recognition for Your Small Business [Infographic]

Ramona Sukhraj

By Ramona Sukhraj

Apr 29, 2017

How to Create Brand Recognition for Your Small Business [Infographic]

create-brand-recognition-small-business.jpgA brand is more than just a logo.

It’s a tone of voice, a feeling, a set of expectations that arise when people hear your name. It’s the values and emotions that the thought of your business evokes.

A logo or color palette are simply reflections of these larger ideas - but that doesn’t make them any less important. In fact, it actually makes them even more important. 

Regardless of what your business is, you should establish a brand and branding. Having a well-thought out, consistent brand creates a sense of professionalism and reliability and instills confidence in both prospective and existing customers.

(It's also a key component of your brand messaging strategy -- and you might not even realize it.)

For owners of small businesses, this concept can be intimidating and seem expensive, but it doesn’t have to be.

In the handy infographic below, Cooper House, an Oklahoma-based branding and design studio outlines a number of essential tips to help small-business owners establish and maintain a brand and as well as tactics for creating recognition.

Here are few highlights:

  • A brand includes your culture, social media, fonts, and more.
  • A brand style guide should include official colors, fonts, elements, and images
  • Brand recognition starts with positioning and ends with relationship development.
  • Common brand pitfalls include: typographical errors, low-resolution images, too much content, and inconsistent activity.

Check out the full infographic below!

Creating-Brand-Recognition.jpg

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.

Related Articles

10 Pricing Page Examples for Business Websites (Updated for 2024)

November 30, 2023
Connor DeLaney Connor DeLaney

The Hidden Costs of a Cheap Website

November 29, 2023
Vin Gaeta Vin Gaeta

The Website Experience Your Customers Are Yearning For

November 27, 2023
Mary Brown Mary Brown

10 Examples of Company Profile Pages to Inspire Yours

November 22, 2023
John Becker John Becker

Is It Time for an AI-powered Chatbot on Your Website?

November 21, 2023
Will Smith Will Smith

Think of Your Business as ‘E-Commerce’ — No Matter What You Sell

November 15, 2023
John Becker John Becker

8 of the Best Business Website Designs to Inspire You in 2024

November 1, 2023
John Becker John Becker

Your Website in 2024: The Future of Trends, Tech, and Traffic

November 1, 2023
Vin Gaeta Vin Gaeta

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Business Leaders: Do You ‘Own’ Your Own Website?

October 16, 2023
Mary Brown Mary Brown

Can I Use AI Tools To Build My New Website?

September 18, 2023
Vin Gaeta Vin Gaeta

What Is a 'Learning Center' and Why Does My Website Need One?

September 14, 2023
John Becker John Becker

How Much Does a Website Redesign Cost in 2023?

July 20, 2023
Vin Gaeta Vin Gaeta

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

14 Award-Winning Website Designs (& What They Did Right)

July 17, 2023
Christine Austin Christine Austin

What a New Self-Selection Tool for Your Website Will Cost

July 13, 2023
John Becker John Becker

9 Self-Service Tools to Inspire Your Business Website

July 10, 2023
John Becker John Becker

What Does a Great Inbound Marketing Website Look Like in 2024?

May 16, 2023
Ramona Sukhraj Ramona Sukhraj

Your Website Strategy Must Include These 6 Things

March 20, 2023
Mary Brown Mary Brown

Website Conversions in 2023 — STOP, START, KEEP

January 25, 2023
Vin Gaeta Vin Gaeta

Website Mastery: A better redesign process for your business website

November 1, 2022
John Becker John Becker

8 Best Content Management Systems for Digital Marketing in 2023

October 1, 2022
Ramona Sukhraj Ramona Sukhraj

12 Essential Tips for Improving Your Web Design in 2023

September 13, 2022
Christine Austin Christine Austin

23 of the Best Examples of Business Blog Design

May 30, 2022
Christine Austin Christine Austin