Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

How to Set Up Video Interviews: 1 and 2 Camera Setups

How to Set Up Video Interviews: 1 and 2 Camera Setups Blog Feature

March 2nd, 2017 min read

We see video interviews all the time. They're all over social media, the nightly news, and during sports events. They give us an opportunity to get to know a person better, learn from their perspective, and hear their experiences or thoughts on a topic.

However, these types of videos can be tricky to pull off sometimes. The last thing you want to do is distract the viewer.

Here at IMPACT, we understand that for many people video creation is a new thing. It strikes fear in the strongest of sales and marketing professionals.

But fear not.

In this article, I am going to show you how to set up a one and two camera video interview and make your next one awesome.

People will think you've been doing it for years.

Setting Up Your Video Equipment For A One Camera Interview

If you only have one camera, you want to set the room up in a certain way. Two chairs or stools will be needed.

  1. Make sure your subjects have a nice background behind them and use a light behind them to add separation from the backdrop or wall.
  2. Use a soft light source in front of your subjects to remove any harsh lights.
  3. Make sure your camera is at eye level so the subjects do not have to look up or down at the camera.
  4. Stay far enough away to get a great shot, but watch out for the forbidden crotch shot. (Trust me, this will make most viewers cringe and lose focus on your video message)
  5. Make sure you are paying attention to the amount of time the subjects are looking at each other and looking at the camera.
  6. Set yourself up for video magic success by capturing great audio with a set of lapel mics. (If you are in a pinch, a shotgun mic will work as well)

Here is an example of this type of setup.

 

 

Pro Tip: Why You Should Use One Camera

I find these types of interviews to be the easiest to edit. You have one video and audio file to worry about. You can make simple cuts, pans, and zooms to make your marketing video magic. You can even scale the footage up here and there to get a closeup of each of the subjects.

Now you know how to go create these single-camera interviews and knock them out of the park.

 

But what if you want to use two cameras, and get that 60 minutes style interview?

Setting Up Your Video Equipment For A Two Camera Interview

I have to let you know, this style of shooting interviews can be a bit tricky.

To get started, follow the same steps as with a one camera setup, but there are some differences worth noting.

  1. Lights, lights, and more lights. You will need main lights for each subject as well as some fill lights. Make sure you check and recheck that you do not create any shadows from subjects or equipment.
  2. Make sure you focus on setting your subjects up in a way that they can talk normally to each other. The cameras should be about eye level and just slightly behind each subject.
  3. Pay attention to what is behind your subjects. A nice creative backdrop will take your video from just being good to being great.

Here is another example of how to create this setup for your company.

 

 

See, that's not so difficult.

Pro Tip: When You Should Use Two Cameras

Editing these style of interviews can be a bit more challenging. You have multiple video and audio files to use. There will be many cuts back and forth from one subject to the other. You will want some closeups as well as some normal shots. It may take you more time in post production, but man does it pay off in spades.

If you want to talk about something highly inspirational or are interviewing a major person, then a two camera interview is the way to go.

 

Not too bad right? Aside from setting up the equipment properly, always make sure your subjects are comfortable and able to focus. Excessive body language can be distracting for the viewer, especially discomfort. Assure your interviewer and interviewee understand where to look, and make them feel confident.

So go out into that great big world and stress less. Find a partner in crime and start creating interview style videos for your sales and marketing teams to use.

Then let us know so we can take a look at your creative awesomeness.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.