Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
November 22nd, 2016
Learning a new industry is like learning a new culture.
There are likely to be words, habits, and practices that you don’t understand and don’t come naturally to you, but that doesn’t mean they never will.
New words and habits take time to fully engrain into your psyche, but in this article, I hope to help speed up the process -- at least when it comes to inbound marketing.
After speaking to my IMPACT colleagues, I compiled this list of some of the most complicated inbound marketing terms and concepts and broke them down into no more than four easy-to-understand bullet points.
A measurable mark of a business’ current performance
It is used to evaluate how a business is performing against industry standards as well as against larger goals.
Examples can include: Pageviews, Leads Generated, Traffic Sources, Number of Subscribers.
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