Despite hearing over and over again how important it is for your brand to create video content, some teams still have trouble prioritizing it.
After all, creating video content does take planning, equipment, and expertise to pull off effectively. For some businesses, it can seem impossible to “dip your toe” into the video marketing space — it feels like an all-or-nothing endeavor.
However, Instagram is rolling out a middle-ground option: stop-motion videos for Stories.
Just like the classic stop-motion Christmas movies, Instagram’s latest add-on will enable marketers to create moving videos out of a series of pictures.
The stop-motion capabilities opens up the possibilities for marketers to test the waters with video content without needing any additional expertise or equipment than what they’d need to post a standard Instagram Story.
How Do Stop-Motion Stories Work?
The feature has yet to be formally announced by Instagram, but was spotted by Twitter user Jane Manchun Wong (@wongmjane), who shared how this feature works in the backend.
Regardless of your brand’s products, personality, or audience, stop-motion offers a new, fun way to engage your audience on social media.
It’s unclear if the stop-motion tool will span to posts as well, but brands can always save stop-motion Stories and post to their main feed or highlight reel to keep their efforts accessible.
At the end of the day, any great social media strategy comes from mixing up your posts and seeing what works. This process, when rolled out, is relatively quick and easy, so why not try it out?
The results may surprise you!
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