Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Video Marketing  |   News  |   Facebook Marketing

Is it True that Soon Not Everyone Will Be Able to Use Facebook Live?

Arielle Gnann

By Arielle Gnann

Apr 2, 2019

Is it True that Soon Not Everyone Will Be Able to Use Facebook Live?

“Going live” has become part of the structure of social sharing.

It allows us to share our lives in real time and, when used responsibly, many find it enriches their experience on social platforms.

Unfortunately, the go-live feature, particularly on Facebook, has been abused and misused several times since its debut in 2015. 

For example, there was the Chicago man hunt in 2016 in which someone posted a live-stream video while firing multiple gunshots., and other instances with individuals taking their owns lives.

Most recently there was the horrific Christchurch attack in New Zealand where a white supremacist killed 50 individuals at a mosque during religious services. The attack was streamed live on Facebook for 17 minutes before it was removed.  

Clearly, something needs to be done to stop the abuse of Facebook Live and tools like it.

Fortunately, Facebook is working with government officials in Austria and New Zealand to create a solution.

Here’s what's happening:

How Has Facebook Responded?

Facebook’s Chief Operating Officer, Sheryl Sandberg, spoke out two weeks after the heartbreaking attack in New Zealand in the form of a letter to the New Zealand Herald newspaper.  

Sandberg stated, "In the immediate aftermath, we took down the alleged terrorist's Facebook and Instagram accounts, removed the video of the attack, and used artificial intelligence to proactively find and prevent related videos from being posted."

She continued, "We have heard feedback that we must do more — and we agree. In the wake of the terrorist attack, we are taking three steps: strengthening the rules for using Facebook Live, taking further steps to address hate on our platforms, and supporting the New Zealand community."

But What Will Happen Next?

We now know that Facebook is working with the government in Austria and New Zealand to make Facebook Live more secure, but of course, it appears that taking the live feature away completely is not the conversation.

Rather, Facebook is exploring other avenues to keep the feature while implementing restrictions to regulate it and prevent crime/hate from being shared on the platform.

This is the rollout of actions items so far:

Restrictions for Select Users

While there are no specific details on the exact criteria for who would not have access to the Live feature we do have a teaser from Sandberg who stated,

“We are exploring restrictions on who can go Live depending on factors such as prior Community Standard violations."

We can infer that Facebook will unroll the Live feature for select users based on their past behavior on the social platform.

While this can’t guarantee that other violent crimes won’t be streamed live on social media, it is a step in the right direction.

Improved AI identification tools

While many wish it would’ve been faster, Facebook was able to remove the footage of the Christ Church attack in New Zealand in 17 minutes.

This removal was more than stopping the live stream as the video was re-shared and it spread quickly. The platform was able to stop the video from streaming and identified over 900 different videos that displayed the violent crime.

Facebook has communicated that the company will continue to use AI identification tools as a means to improve their response time to harmful content removed from their social platforms.

Sandberg explained:

"While the original New Zealand attack video was shared Live, we know that this video spread mainly through people re-sharing it and re-editing it to make it harder for our systems to block it; we have identified more than 900 different videos showing portions of those horrifying 17 minutes.

People with bad intentions will always try to get around our security measures. That’s why we must work to continually stay ahead. In the past week, we have also made changes to our review process to help us improve our response time to videos like this in the future."

Banned Content

In the past, Facebook has had a ban on racial hate and they are now taking this one step further by placing a ban specifically on white supremacy and white separatism.

Facebook released a letter Standing Against Hate stating, “Today we’re announcing a ban on praise, support, and representation of white nationalism and white separatism on Facebook and Instagram, which we’ll start enforcing next week. It’s clear that these concepts are deeply linked to organized hate groups and have no place on our services.”

Screen Shot 2019-04-01 at 5.21.18 PM

They plan on taking this even further by directing people from hate groups and those that search for white supremacist content to Life After Hate, an organization founded by former violent extremists that provide crisis intervention, education, support groups, and outreach.

What This All Means for Marketers

Although a full plan has not been rolled out, we do see that Facebook is accepting their responsibility as a widely- used platform and taking multiple steps to ensure it is a safe and hate-free environment.

This is a situation that marketers should be tracking as the details of how Facebook Live will be regulated are still not crystal clear. There is the possibility that they require businesses to buckle down, although this is just speculation, it is something to be mindful of.

We will be watching this story closely and providing updates as they become available.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

TOFU Video: Reaching Early-Stage Customers with Your Video Content

November 13, 2023
Lindsey Schmidt Lindsey Schmidt

20 Best Video Editing Software and Apps for Any Budget in 2024

November 9, 2023
Megan Lang Megan Lang

How To Manage a Videographer — If You Don't Have Video Experience

October 26, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

7 Video Production Equipment Essentials Your Business Needs in 2024

October 1, 2023
Lindsey Schmidt Lindsey Schmidt

How to Make High-Quality Sales Videos, Even On A Budget

September 28, 2023
John Becker John Becker

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Need to Set up a Killer Office Video Studio on a Beginner Budget? Here's What to Buy

April 6, 2023
Zach Basner Zach Basner

4 Smart Tips for Exploring YouTube Shorts for Your Business

March 30, 2023
Ramona Sukhraj Ramona Sukhraj

4 Tried-and-True Tips for Using Video in Sales Prospecting

January 19, 2023
Melissa Prickett Melissa Prickett

4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer

January 18, 2023
Zach Basner Zach Basner

The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)

September 8, 2022
Zach Basner Zach Basner

The Hidden Costs of Successful Video Marketing

August 11, 2022
Ramona Sukhraj Ramona Sukhraj

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]

July 18, 2022
Marc Amigone Marc Amigone

4 Reasons You Shouldn’t Hire a Third-Party Video Company

July 11, 2022
Will Schultz Will Schultz

Personalized Video Marketing: How To Turn Leads Into Customers

June 30, 2022
John Becker John Becker

Video Marketing: 13 Tips for Creating More Professional Video Content

June 16, 2022
Megan Lang Megan Lang

How To Create an Effective YouTube Marketing Strategy

May 19, 2022
Ramona Sukhraj Ramona Sukhraj

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Kevin Church Kevin Church

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

April 25, 2022
Ramona Sukhraj Ramona Sukhraj

How To Use Real Estate Video Marketing to Drive More Property Sales

April 23, 2022
Kimberly Marshall Kimberly Marshall

3 Effective Ways To Use Personalized Sales Videos

April 11, 2022
Melissa Prickett Melissa Prickett

3 Expert Tips for Successfully Managing a Videographer

March 31, 2022
Will Schultz Will Schultz