Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Jul 13, 2020

Topics:

News Diversity & Inclusion Inbound Sales
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
News  |   Diversity & Inclusion  |   Inbound Sales

LinkedIn’s new name pronunciation tool can make your communication more effective and inclusive

Ramona Sukhraj

By Ramona Sukhraj

Jul 13, 2020

LinkedIn’s new name pronunciation tool can make your communication more effective and inclusive

"I'm sorry Miss Sukhraj,” said the woman at hotel reception as I hung up the phone.

I was floored, and not just because I was struck by a falling blind in my New York City hotel room, but because this woman said my name flawlessly

I didn't unpack it until later on, but that little moment meant a lot to me, as an individual and as a customer.

My last name, Sukhraj (pronounced S-ook-RAAJ), has always set me up for some awkward introductions professionally and personally.

And I understand. It isn’t a commonly heard or said name in the United States.

But that’s also why hearing it said perfectly by a stranger, especially amidst a customer service fiasco, was such a delight.

For once, I wasn't the girl with the weird, unpronounceable name. I didn't feel like an outsider causing confusion or discomfort. I was just another customer in need. 

After I hopped off the phone that day, I smiled, shrugged off the blind and, simultaneously, my anger at the hotel. I was so delighted, I completely forgot why I was even upset. 

With a new feature allowing users to add audio-clip pronunciations of their names to their profiles, LinkedIn is on its way to creating more of these small, but powerful moments in future sales, networking, hiring, or customer service conversations.

While, yes, saying someone’s name correctly is the polite thing to do, it can also make a hugely positive impact on the experiences your brand creates. 

LinkedIn adds name pronunciations to user profiles

In the wake of the recent rise of racial conversations in the country, organizations across a variety of industries are doing what they can to be more inclusive and diverse. 

LinkedIn’s latest update is one such change. 

Earlier this week, LinkedIn Product Manager Joseph Akoni announced the platform will be adding the option for users to record 10-second audio clips pronouncing their names to their profiles. This is done in an effort to help others pronounce them correctly without having to ask. 

Once recorded, a megaphone icon will appear next to the right of the user’s name as seen in the example from LinkedIn below:

linkedin-name-pronounciation

(Note: See and try it out on Joseph’s profile.)

Based on the limited information we have seen so far, the option to record seems to only be available via the mobile app, but the recordings will be accessible to listen to on both mobile and desktop.

This feature is slowly rolling out on the LinkedIn app on iOS and Android over the course of the month. So if you don’t have it yet, keep an eye out.

Making every professional conversation more effective and inclusive

The business world is changing. 

Thanks to technology, we are connecting and interacting with a more diverse network and market than ever before. 

Furthermore, experts predict that by 2044, groups formerly seen as “minorities” in the United States are going to (collectively) reach majority status.

That means more than ever we are going to be hiring, selling to, and networking with people from a variety of different backgrounds with names we may not have seen or heard before.

Names are how we connect with each other; how we let someone know we’re talking specifically to them.

Plus, as we marketers know, they can change how our messages are received entirely.

That’s why LinkedIn’s new pronunciations, while a small addition, have many benefits for brands.

For one, there’s the internal team and hiring benefits. 

As Akoni explains, “Correct pronunciation is not just a common courtesy — it’s an important part of making a good first impression and creating an inclusive workplace.”

Rather than hesitating or worrying that you may offend a new teammate or potential hire when you first meet, you can simply turn to their LinkedIn profile to hear their name in their own voice.

From a customer or client service perspective, you will be able to hop onto a call or video chat more confidently knowing that this is one thing you will get right. 

If you’re in sales or marketing, you can sit down to record a personalized video without thinking twice.  

How to add a pronunciation to your LinkedIn profile 

Once the function becomes available to you, LinkedIn's help desk can show you how to add a pronunciation of your name to your LinkedIn profile, whether on iOS or Android. 

Making the small effort to learn and pronounce someone’s name correctly before you meet them (with this feature or otherwise) can make your first impression that much better. 

It can eliminate what may be a common source of anxiety for someone and, most importantly, cut straight to the deeper conversation and connection you both want. 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

October 25, 2021
John Becker John Becker

Drift report on pandemic fallout reveals seismic shift in marketing strategy

September 9, 2021
Paul D. Grant Paul D. Grant

Google Shares New Tools to Audit Website User Experience

August 12, 2021
Paul D. Grant Paul D. Grant

Google: Website Content Quality More Important Than Quantity

August 10, 2021
Paul D. Grant Paul D. Grant

New HubSpot CMS Hub Starter Tier Released for Growing Businesses

August 6, 2021
Paul D. Grant Paul D. Grant

Why most marketing 'news' doesn't matter to inbound marketers

August 3, 2021
Liz Murphy Liz Murphy

Gartner: Slashed 2021 marketing budgets increases in-house ownership

July 30, 2021
Liz Murphy Liz Murphy

How to Optimize Videos On Your Business Website for Search

July 23, 2021
Liz Murphy Liz Murphy

Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate

July 21, 2021
Liz Murphy Liz Murphy

Google: 'Here's how to prepare for the future private web'

July 16, 2021
Liz Murphy Liz Murphy

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Too many internal links in content can confuse Google about site structure

July 9, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Google July 2021 core update rolling out over next 2 weeks

July 2, 2021
Liz Murphy Liz Murphy

Google punts third-party cookie ban to 2023 for 'responsible planning'

June 25, 2021
Liz Murphy Liz Murphy

Finally, Google page experience core update is rolling out

June 18, 2021
Liz Murphy Liz Murphy

Apple Mail privacy news spooks email marketers, newsletter creators

June 16, 2021
Liz Murphy Liz Murphy

Google June 2021 core update live, July core update coming

June 4, 2021
Liz Murphy Liz Murphy

You can boost LinkedIn posts and promote events, marketers

May 28, 2021
Liz Murphy Liz Murphy

Google's June page experience core update will be mobile first, then desktop

May 21, 2021
Liz Murphy Liz Murphy

Best times to post on social media (new data)

May 19, 2021
Liz Murphy Liz Murphy

Deeper content engagement is up on desktop (new pandemic data)

May 7, 2021
Liz Murphy Liz Murphy

Google confirms demise of Q&A search feature, Question Hub lives on

April 26, 2021
Liz Murphy Liz Murphy

What is the new HubSpot Operations Hub?

April 23, 2021
Liz Murphy Liz Murphy

Big Google algorithm update moved to June with new performance report

April 21, 2021
Liz Murphy Liz Murphy