Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Push notification ads are on their way to your iPhone

Push notification ads are on their way to your iPhone Blog Feature

March 17th, 2020 min read

Ever wish you could get ads directly to your iPhone in the form of a push notification? Me neither. But the time has come.

In Apple’s recent update to the App Store guidelines, it changed its traditionally strict restrictions surrounding push notifications. Now, these notifications could start to contain ads.

Here is an example of how push notification ads could look on your iOS or Android device:

Phone notification adsPush notifications: Android vs. iOS

App developers can now use push notifications for marketing purposes, as long as the user authorizes it. Developers must also provide a method in the app to allow users to opt-out of receiving such messages.

Here is a snippet from the App Store Review Guidelines 4.5.4:

“Push Notifications must not be required for the app to function, and should not be used to send sensitive personal or confidential information.

"Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt from receiving such messages. Abuse of these services may result in revocation of your privileges.”

Simply put, brands must have explicit permission to deliver push notifications for promotions or direct marketing. 

Why is this change coming now?

Apple has generally had the best intentions at heart regarding notification restrictions in the past. Their team understands that no one wants to be spammed with notifications, especially not marketing messages they didn’t request. 

However, the previous App Store guidelines led to some ambiguities that this new policy may help clear up.

For example: Can a retailer use a push notification to tell you about a sale, if you’ve already installed their app? 

Some of these notifications might be useful, and Apple’s new policy could let them through while giving customers control over whether they actually see them.

What does this mean for digital marketers?

Personal phone notification preferences aside, it’s clear that this change could have big implications for marketers. 

While the door has been opened for direct access to your followers’ phones, it will be shut just as quickly if you’re not focused on delivering valuable and helpful content.

Prudent companies are constantly evaluating and reassess their digital strategies. If you think a push notification ad could turn a casual customer into a loyal brand follower, perhaps this is a tool you should explore. 

It appears that people are willing to accept push notification ads, but you have to earn their trust first. Keep creating quality content that answers your customer’s questions and helps them along their buying journey.

If you’re able to add value to your customers and keep them from opting-out, push notifications about sales, deals, and promotions can offer you another valuable touchpoint with your audience.

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out