Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Staggering growth for grocery delivery apps amid coronavirus (COVID-19) pandemic

By Karisa Hamdi

Staggering growth for grocery delivery apps amid coronavirus (COVID-19) pandemic

With COVID-19 now a national pandemic and many being told to stay and work at home, it’s no surprise that grocery stores are seeing a big increase in downloads of their delivery apps.

According to Apptopia, Instacart, Walmart Grocery, and Shipt saw their daily downloads surge by 218%, 160%, and 124%, respectively, over the past month. A typical recent day for Instacart saw as many as 20,000 downloads per day, but on Sunday, March 15th, the app was downloaded 38,500 times.



In addition to grocery store apps, Target has also seen a huge jump in its app downloads, with an increase of 98% daily downloads in March compared to a typical day in February.


What brands win during a crisis?

This spike shows that brands people love and trust become their go-to during an emergency.

With a lot of fear and uncertainty right now, consumers are looking for brands that they’re familiar with and are already a part of their normal lives. Having a virtual shopping experience be anchored by a relationship to a physical store provides familiarity and comfort during these uncertain times.

Companies need to be certain they’re maintaining this trust with customers by making sure that any communication they’re sending out is empathetic and personalized.

By staying positive and showing that you have the customers’ best interest in mind, you’ll keep their trust and their business.

How does COVID-19 affect other businesses?

The increase in app downloads suggests that Americans are taking proper precautions to keep the spread of the virus low. Perhaps this crisis will shift shoppers’ habits so much that its effect will be felt long after normalcy returns.

For all businesses who are concerned about the effect COVID-19 will have on their day-to-day operations, we can glean important insights from the statistics above.

No matter what industry you’re in, there are likely ways to take your business digital or touch-less.

As shown in the Target messaging, companies also need to be addressing what they’re doing to help stop the spread of COVID-19.

It’s important to keep your customers informed, help them feel secure about continuing to use your company, and be sure to answer any questions they have.

The key to success with any messaging you send out will be to remain human, understand the fears your customers are facing, and continue to build trust.

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Marketing Strategy
Published on March 24, 2020

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
You can boost LinkedIn posts and promote events, marketers
May 28, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Deeper content engagement is up on desktop (new pandemic data)
May 7, 2021 • 4 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
What is the new HubSpot Operations Hub?
April 23, 2021 • 2 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read