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The Shifting Web Behaviors Across Desktop & Mobile [Infographic]

The Shifting Web Behaviors Across Desktop & Mobile [Infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

March 11th, 2016 min read

the-shifting-web-behaviors-across-desktop-mobile-infographic-featuredFrom TVs to our computers, phones, and even watches, people today basically live their lives behind the screens.

Every decade, technology has changed the way we consume and share information and I think it’s safe to say in the last decade, it has been through the domination of digital screens -- the two most prominent, of course, being desktop and mobile.

At the end of last year, popular plugin company, AddThis, analyzed data from over 1 trillion global pageviews (from over 1 billion users) to see what it all revealed about the modern consumers online behavior.

Uncovering and confirming a number of surprising trends, these put together this striking infographic. The piece’s revelations include:

  • How global desktop usage compares to mobile

  • The countries most likely to frequent Facebook, Twitter, Pinterest, and LinkedIn

  • How content engagement varies by device

  • How desktop and mobile usage varied by industry/topic

Here are few of its most interesting findings:

  • People in Japan are 159% more likely to use Twitter than the global average

  • Facebook is most popular in the Philippines

  • 62% of AddThis’ 4.07 million global shares, 62% came from desktops

  • Desktop viewing is most popular for content about Jobs and Careers, followed by Technology

  • Mobile viewing is most popular for content regarding "Weather", followed by Family and Parenting

  • News about the release of iPhone 6s was most heavily shared on LinkedIn as was the news of Leonard Nimoy’s death.

What does this mean for marketers?

  • Mobile optimization is a must globally as mobile sharing has grown globally by 32% since 2014 alone)
  • People are more likely to share while on a desktop; so make this as easy as possible. 
  • Globally, Pinterest is most popular in the English-speaking world (i.e. US, Australia, Canada, and the UK). If your audience is outside of these areas, your attention may be better spent elsewhere.

Check out the rest of the findings in the infographic below!

the-shifting-web-behaviors-across-desktop-mobile-infographic

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FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!