Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Twitter Experiments with New Desktop Layouts for Upcoming Redesign

By Iris Hearn

Twitter Experiments with New Desktop Layouts for Upcoming Redesign

In an effort to boost user engagement, Twitter has silently been testing some new design layouts for desktop users.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

So, if you’ve noticed your Twitter is looking different than usual, you’re not alone.

The social media app announced plans for a redesign in January, but the new look was only available to a select few via an opt-in program.

Now, it appears they’re testing different versions and features of this new layout to see what people think.

The New Twitter Layout

If you’re like most and use the smartphone app for most of your Twitter use, here’s a refresh of what the original layout looks like:

You’ll see that in the right-hand corner, Twitter is letting users take a sneak peek at the new redesign before it’s officially launched.

I tested it out for myself and was bought to this layout.

As you can see, the new design is certainly cleaner and more minimalistic than the previous version.

The new UX offers a bigger timeline, and compresses the “Trends for You” and “Who to Follow” section into one easily digestible section. Additionally, the profile section is moved off of the homepage and into a profile slider on the right side, where you can go to your profile page, view your amount of followers, bookmarks, moments, and lists.

For business Twitters, this is also where you would access the Twitter ads manager and view analytics data.

However, this isn’t the only layout users saw when switching over to the new tool.

It appears there is an alternate layout Twitter is also testing that keeps the existing three-column layout, but still offers the updated, minimalistic interface we saw with the version on my page.

As you can see, this page still feels much cleaner than Twitter’s old desktop layout but has the profile section available without requiring another click by the user.

It will be interesting to see which version performs better when testing, as it will be telling of how many features users like to access exclusively on the homepage.

This redesign joins many other new features Twitter has recently released, including the option to increase text size, go into dark mode, and hide offensive replies.

All of these are a part of a larger initiative to boost overall user engagement and provide more features that allow users to simplify their use of the platform.

So far, these changes appear to be successful. The platform announced that its monthly active users grew from 321 million in Q4 2018 to 330 million in Q1 2019.

What Does This Mean for Marketers?

As Twitter makes updates to try and reel more users back into the platform, it’s important for marketers to take notice.

If more people are actively using Twitter, that means that your business should maintain a presence on it as well.

This means both organic posting and potentially running advertisements.

Clearly, Twitter recognizes this, as their updates to the user experience have rolled out in parallel to updates on their ad platform.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Twitter Marketing
Published on April 30, 2019

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
You can boost LinkedIn posts and promote events, marketers
May 28, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Deeper content engagement is up on desktop (new pandemic data)
May 7, 2021 • 4 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
What is the new HubSpot Operations Hub?
April 23, 2021 • 2 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read