IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Jessie-Lee Nichols

By Jessie-Lee Nichols

Dec 29, 2018

Topics:

Web Design Infographics Comparisons
Subscribe

Never miss an episode of Endless Customers!

Subscribe now and get the latest podcast releases delivered straight to your inbox.

Thanks, stay tuned for our upcoming episodes.
Web Design  |   Infographics  |   Comparisons

UX vs UI: What's the Difference [Infographic]

Jessie-Lee Nichols

By Jessie-Lee Nichols

Dec 29, 2018

UX vs UI: What's the Difference [Infographic]

UX and UI are terms that are thrown around like confetti in our industry, but, have you ever really stopped to consider the difference?

Usually, you hear the terms grouped together, but do you know when to use them separately versus together? Let’s break down the basics with some help from Toptal.

What is UX?

UX or user experience is less about the look and feel of a site and much more concerned with the way it functions; specifically, how users interact with it.

As the name suggests, it is all about the user.

User data plays a big part in what informs a UX designer.

By understanding user behaviors and ultimately patterns, their goal becomes focused on delighting the user by simultaneous helping them find the information they are seeking while also driving them to reach a specific goal on each and every page.

If your designer is doing their job correctly, they understand users so well they are able to inform their decisions before they even make them. Whoa. Pretty cool, right?

While UX designers can be gifted at UI design (more on that later), in most cases, they are the ones knee-deep in wireframes and very involved in the early stages of design projects.

What is UI?

UI picks up where UX leaves off.

While UX designers are largely involved up-front on most projects, UI comes in on the backend, taking those wireframes and that strategy and bringing them to life.

UI focuses on the aesthetics of a design.

It is a UI designer’s responsibility to be up-to-the-minute on proven design conventions as well as of-the-moment trends.

Both schools of thought contribute to packaging the user-behavior centric strategies of the UX designer.

So, What’s More Important?

The short answer is neither.

A beautiful design with no regard for user flow is going to ultimately fail because users are going to hate trying to use the site.

But, a site that has great functionality and absolutely no focus on aesthetics will fall equally as flat.

You need both!

For a deeper dive into the differences in disciplines, check out the infographic from Toptal below.

And for the record, you can find creative professionals who are equally versed in both disciplines. They are a special breed, but they do exist. In fact, their dual understanding makes them extraordinary designers.

InfographicInfographic by Toptal

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.