Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Back to Learning Center
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

UX vs UI: What's the Difference [Infographic]

UX vs UI: What's the Difference [Infographic] Blog Feature

December 29th, 2018 min read

UX and UI are terms that are thrown around like confetti in our industry, but, have you ever really stopped to consider the difference?

Usually, you hear the terms grouped together, but do you know when to use them separately versus together? Let’s break down the basics with some help from Toptal.

What is UX?

UX or user experience is less about the look and feel of a site and much more concerned with the way it functions; specifically, how users interact with it.

As the name suggests, it is all about the user.

User data plays a big part in what informs a UX designer.

By understanding user behaviors and ultimately patterns, their goal becomes focused on delighting the user by simultaneous helping them find the information they are seeking while also driving them to reach a specific goal on each and every page.

If your designer is doing their job correctly, they understand users so well they are able to inform their decisions before they even make them. Whoa. Pretty cool, right?

While UX designers can be gifted at UI design (more on that later), in most cases, they are the ones knee-deep in wireframes and very involved in the early stages of design projects.

What is UI?

UI picks up where UX leaves off.

While UX designers are largely involved up-front on most projects, UI comes in on the backend, taking those wireframes and that strategy and bringing them to life.

UI focuses on the aesthetics of a design.

It is a UI designer’s responsibility to be up-to-the-minute on proven design conventions as well as of-the-moment trends.

Both schools of thought contribute to packaging the user-behavior centric strategies of the UX designer.

So, What’s More Important?

The short answer is neither.

A beautiful design with no regard for user flow is going to ultimately fail because users are going to hate trying to use the site.

But, a site that has great functionality and absolutely no focus on aesthetics will fall equally as flat.

You need both!

For a deeper dive into the differences in disciplines, check out the infographic from Toptal below.

And for the record, you can find creative professionals who are equally versed in both disciplines. They are a special breed, but they do exist. In fact, their dual understanding makes them extraordinary designers.

InfographicInfographic by Toptal

Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out