Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales & Marketing Strategy

Start the Course
... Inbound Marketing Video Marketing
Close
video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
video-sales-marketing-strategy-course

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

What Kind of Video Content Do Consumers Like Most On Social Media? [Infographic]

By Myriah Anderson

Myriah Anderson also recommends this free course, Video Sales & Marketing Strategy.

What Kind of Video Content Do Consumers Like Most On Social Media? [Infographic]

One of the worst things you can do as a brand is assume that one size fits all when it comes to your social media marketing strategy.

Not all platforms are alike. They have their own languages and require their own strategy.

It’s important to understand this in order to determine the type of content consumers prefer to see on each platform -- but if you were considering video, you’re off to a good start.

Free Course: Video Sales & Marketing Strategy

It’s reported that consumers prefer to consume video over any other type of content from brands on social media, which means if you haven’t begun incorporating video into your social strategy, now’s the time.

Just as your written content should be specific to the social platform your posting on, so should your videos.

You have to understand why someone is on that platform, how they use it, and what they are expecting to interact with when they’re there.

Luckily, Animoto, an online video tool company, recently created a cheat sheet on the videos that your consumers want to consume while on social platforms.

The infographic breaks it down by platform and the best type of video content for each.

Here are some of its highlights.

What Kind of Video Content is Most Popular on Social Media?


Facebook

When consumers are on Facebook, they tend to be looking to stay up to date with what is going on with friends, family the world around them as well as brands they are connected with.

When considering how to incorporate video, think about different updates your company has, changes in products or services, or something shiny new and exciting you could inform people of.

Twitter

Twitter isn’t as filled with video as it is with plain text which makes it a great place for your video content to stand out. Consumers usually frequent Twitter for news. Consider using video to let your consumers know about anything current or trending in your industry. It’s a great opportunity to react to trending events or give real-time feedback.

Instagram

Consumers use Instagram primarily for inspiration, whether it be for something they are looking to buy, somewhere they are looking to go, or something they are looking to do.

When it comes to video here, think about the relatable, inspirational stories you can tell as a brand.

It could be stories about your team members, about cool things your company is doing, or behind the scenes of your organization. Pair your stories with visually appealing video and imagery and you’ll likely see a great response.

Have members on your team given some great talks or speeches in the past? You can also consider posting videos of inspirational quotes/segments from them. That is super shareable!

YouTube

When consumers turn to YouTube they’re typically looking for something educational like a how-to video or consumer reviews.

Use YouTube as a place where you can educate your audience on how things in your industry work and around things that will help them make a buying decision.

Top Features of Social Video

Knowing the types of video your consumers like to consume on each platform is important, but so is knowing elements to include in the videos themselves that stand out.

According to the infographic, there are three features that people prefer when it comes to video on social:


  • Straight-to-the-point messaging
      1. Be concise, don’t make the video any longer than it needs to be. Consumers have short attention spans with all the information at their fingertips on these platforms.
  • Eye-Catching Imagery
      1. When someone is scrolling quickly or mindlessly through their social platforms, it takes a thumbnail that is eye-catching and of interest to them to stop scrolling. Think of imagery that is not only going to stop them but going to intrigue them to hit play on the video.
  • A compelling story
    1. You don’t have to be a Hollywood producer to come up with a compelling video to be successful, but you do have to create a video that is going to be entertaining to your audience and around a topic or thing they are interested in.

Incorporate these elements no matter the platform and you will be much better received.

Check out the infographic below to learn more about how to be successful with your video strategy on social.

The Videos Your Customers Want on Social

video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy
Start the Course
video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Video Marketing
Infographics
Published on June 15, 2019

Recent Articles

The Hidden Costs of Successful Video Marketing
August 11, 2022 • 9 min read
The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]
July 18, 2022 • 6 min read
4 Reasons You Shouldn’t Hire a Third-Party Video Company
July 11, 2022 • 8 min read
Personalized Video Marketing: How To Turn Leads Into Customers
June 30, 2022 • 6 min read
Video Marketing: 13 Tips for Creating More Professional Video Content
June 16, 2022 • 10 min read
How To Create an Effective YouTube Marketing Strategy
May 19, 2022 • 13 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
How To Use Real Estate Video Marketing to Drive More Property Sales
April 23, 2022 • 9 min read
How To Use Personalized Video in Your Sales Process [+Video]
April 18, 2022 • 4 min read
3 Effective Ways To Use Personalized Sales Videos
April 11, 2022 • 6 min read
How To Manage Your Videographer (Without Video Experience)
April 5, 2022 • 14 min read
3 Expert Tips for Successfully Managing a Videographer
March 31, 2022 • 8 min read
The Selling 7: How To Create Customer Journey Videos (+ Examples)
March 21, 2022 • 7 min read
7 Top Video Marketing Examples From Companies Doing It Right
March 7, 2022 • 8 min read
The Selling 7: How To Create the Best Cost Videos (+ Examples)
February 28, 2022 • 6 min read
Vidyard vs. Wistia for Video Hosting in 2022: Which Is Better?
February 5, 2022 • 7 min read
How to Make High-Quality Video For Sales, Even On A Budget
January 22, 2022 • 5 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
We’ve Never Done 'Selling 7' Videos; Where Do We Start?
December 17, 2021 • 7 min read
10 Website Homepage Videos That Leave a Great Impression
December 11, 2021 • 9 min read
How To Hire an In-House Videographer: Selecting and Interviewing the Best Candidate
December 3, 2021 • 6 min read