Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Myriah Anderson

By Myriah Anderson

Jun 15, 2019

Topics:

Video Marketing Infographics
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Video Marketing  |   Infographics

What Kind of Video Content Do Consumers Like Most On Social Media? [Infographic]

Myriah Anderson

By Myriah Anderson

Jun 15, 2019

What Kind of Video Content Do Consumers Like Most On Social Media? [Infographic]

One of the worst things you can do as a brand is assume that one size fits all when it comes to your social media marketing strategy.

Not all platforms are alike. They have their own languages and require their own strategy.

It’s important to understand this in order to determine the type of content consumers prefer to see on each platform -- but if you were considering video, you’re off to a good start.

It’s reported that consumers prefer to consume video over any other type of content from brands on social media, which means if you haven’t begun incorporating video into your social strategy, now’s the time.

Just as your written content should be specific to the social platform your posting on, so should your videos.

You have to understand why someone is on that platform, how they use it, and what they are expecting to interact with when they’re there.

Luckily, Animoto, an online video tool company, recently created a cheat sheet on the videos that your consumers want to consume while on social platforms.

The infographic breaks it down by platform and the best type of video content for each.

Here are some of its highlights.

What Kind of Video Content is Most Popular on Social Media?


Facebook

When consumers are on Facebook, they tend to be looking to stay up to date with what is going on with friends, family the world around them as well as brands they are connected with.

When considering how to incorporate video, think about different updates your company has, changes in products or services, or something shiny new and exciting you could inform people of.

Twitter

Twitter isn’t as filled with video as it is with plain text which makes it a great place for your video content to stand out. Consumers usually frequent Twitter for news. Consider using video to let your consumers know about anything current or trending in your industry. It’s a great opportunity to react to trending events or give real-time feedback.

Instagram

Consumers use Instagram primarily for inspiration, whether it be for something they are looking to buy, somewhere they are looking to go, or something they are looking to do.

When it comes to video here, think about the relatable, inspirational stories you can tell as a brand.

It could be stories about your team members, about cool things your company is doing, or behind the scenes of your organization. Pair your stories with visually appealing video and imagery and you’ll likely see a great response.

Have members on your team given some great talks or speeches in the past? You can also consider posting videos of inspirational quotes/segments from them. That is super shareable!

YouTube

When consumers turn to YouTube they’re typically looking for something educational like a how-to video or consumer reviews.

Use YouTube as a place where you can educate your audience on how things in your industry work and around things that will help them make a buying decision.

Top Features of Social Video

Knowing the types of video your consumers like to consume on each platform is important, but so is knowing elements to include in the videos themselves that stand out.

According to the infographic, there are three features that people prefer when it comes to video on social:


  • Straight-to-the-point messaging
      1. Be concise, don’t make the video any longer than it needs to be. Consumers have short attention spans with all the information at their fingertips on these platforms.
  • Eye-Catching Imagery
      1. When someone is scrolling quickly or mindlessly through their social platforms, it takes a thumbnail that is eye-catching and of interest to them to stop scrolling. Think of imagery that is not only going to stop them but going to intrigue them to hit play on the video.
  • A compelling story
    1. You don’t have to be a Hollywood producer to come up with a compelling video to be successful, but you do have to create a video that is going to be entertaining to your audience and around a topic or thing they are interested in.

Incorporate these elements no matter the platform and you will be much better received.

Check out the infographic below to learn more about how to be successful with your video strategy on social.

The Videos Your Customers Want on Social

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Video Marketing: 13 Tips for Creating More Professional Video Content

February 15, 2024
Megan Lang Megan Lang

Building a Healthy ‘Culture of Video’ At Your Company

February 14, 2024
John Becker John Becker

How to Create a 'Video Brand Style Guide' for Your Business

February 12, 2024
Alex Winter Alex Winter

Real-world Marketing: How One Videographer Shot 65 Videos in 2 Days

January 24, 2024
John Becker John Becker

TOFU Video: Reaching Early-Stage Customers with Your Video Content

November 13, 2023
Lindsey Schmidt Lindsey Schmidt

20 Best Video Editing Software and Apps for Any Budget in 2024

November 9, 2023
Megan Lang Megan Lang

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]

November 5, 2023
Alex Winter Alex Winter

Video Marketing: What Your 2024 Business Video Strategy Must Include

October 30, 2023
Lindsey Schmidt Lindsey Schmidt

How To Manage a Videographer — If You Don't Have Video Experience

October 26, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

7 Video Production Equipment Essentials Your Business Needs in 2024

October 1, 2023
Lindsey Schmidt Lindsey Schmidt

How to Make High-Quality Sales Videos, Even On A Budget

September 28, 2023
John Becker John Becker

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Need to Set up a Killer Office Video Studio on a Beginner Budget? Here's What to Buy

April 6, 2023
Zach Basner Zach Basner

4 Smart Tips for Exploring YouTube Shorts for Your Business

March 30, 2023
Ramona Sukhraj Ramona Sukhraj

4 Tried-and-True Tips for Using Video in Sales Prospecting

January 19, 2023
Melissa Prickett Melissa Prickett

4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer

January 18, 2023
Zach Basner Zach Basner

The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)

September 8, 2022
Zach Basner Zach Basner

The Hidden Costs of Successful Video Marketing

August 11, 2022
Ramona Sukhraj Ramona Sukhraj

4 Reasons You Shouldn’t Hire a Third-Party Video Company

July 11, 2022
Will Schultz Will Schultz

Personalized Video Marketing: How To Turn Leads Into Customers

June 30, 2022
John Becker John Becker

10 Website Homepage Videos That Leave a Great Impression

June 6, 2022
Lindsey Schmidt Lindsey Schmidt

How To Create an Effective YouTube Marketing Strategy

May 19, 2022
Ramona Sukhraj Ramona Sukhraj