Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Assessment: Website Performance Assessment

Start the Assessment
... Inbound Marketing Web Design
Close
website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
Website Performance Assessment
Free Website Course
View Website Performance Assessment
website performance assessment start

Free Assessment:

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

What Logo Styles Do Consumers Trust Most? [Infographic]

By Marcella Jalbert

Marcella Jalbert also recommends this free website performance assessment.

What Logo Styles Do Consumers Trust Most? [Infographic]

A trusted logo is a key part of every brand, but what makes a logo trustworthy?

Venngage and SurveyMonkey teamed up to do some of the hard work for us.

By surveying over 1000 adults in the US, they were able to compile a series of data on how people responded to different logos and colors in six different industries: jewelry, retail, financial services, law firm, news/media, and technology.

Free Assessment: Website Performance Assessment

In this study, viewers were presented with six variations of each logo and asked to pick the logo style that felt most trustworthy.

Users were also surveyed on top words to describe the logos for each industry, as well as most trusted color schemes for each industry.


Do Different Genders React Differently?

The results for these particular industries showed no difference in preference between men and women.

“The results may differ if we were to test brands marketed towards a specific gender (such as beauty products) where people have an expectation of what design choices indicate a feminine vs. masculine product,” says McGuire.

Do Different Ages React Differently?

The study found that generally different age groups react similarly to logo styles.

The only clear differentiator being the financial and news industries where consumers aged 60 and older gravitated toward logo styles and color schemes that were similar to well-renowned logos within that industry.

Is There a Trust Bias?

When looking at color schemes viewers, most often selected color schemes that were popular to that industry.

McGuire writes, “...there’s a potential lesson here: people may be inclined to trust logos with color schemes that resemble of logos they have seen in the same industry.”

“I want to stand out.”

When working on logo redesign projects I often hear, “I want my logo to be different” or “I want my logo to stand out from the competition.”

As it turns out, this may not be such a good thing. Differing from the broad trends of the industry might actually make your brand appear LESS trustworthy.

When reviewing financial and news media logos consumers, for example, age 60+ preferred color schemes that included red and blue, which are familiar to long standing brands (like CNN, Fox News, and Bank of America) that already have a high level of established trust.

Something to consider before you commit to your logo overhaul...

Is attempting to break the mold of the industry with your logo worth the risk of losing the consumers trust in your brand?

If brands like Gap and Yahoo can end up in a media fiasco over a logo redesign gone wrong, I certainly don’t think it’s worth the risk.

This Is Just The Tip of the Iceberg...

Check out the summary of the survey below and to see the full study including mini-infographics for each industry, head over to the full post on the Venngage.

 

REV_LogoSurvey_Infographic-1

website performance assessment start

Free Assessment:

Website Performance Assessment
Start the Assessment
website performance assessment start
website performance assessment start

Free Assessment:

Website Performance Assessment

Does your website build trust with buyers and bring in revenue?

Take this free 10 question assessment and learn how your website can start living up to its potential.

Topics:

Web Design
Infographics
Published on May 4, 2019

Recent Articles

5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
8 Best Content Management Systems for Digital Marketing in 2022
March 22, 2022 • 9 min read
How Much Does a Website Design or Redesign Cost in 2022?
March 8, 2022 • 9 min read
Website Redesign Checklist: The 12 Crucial Steps You Need To Be Successful
February 22, 2022 • 17 min read
Your 2022 Website Strategy Must Include These 6 Things
February 15, 2022 • 9 min read
11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
What Does a Great Inbound Marketing Website Look Like in 2022?
January 10, 2022 • 11 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
8 Best Business Website Designs (Updated for 2022)
July 15, 2021 • 5 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
8 Business Blog Design Examples That Keep Readers Engaged
June 16, 2021 • 6 min read