Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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What Logo Styles Do Consumers Trust Most? [Infographic]

What Logo Styles Do Consumers Trust Most? [Infographic] Blog Feature

Marcella Jalbert

UX Designer, Host of ‘Creator’s Block’ Podcast, Designer for 50+ Sites on HubSpot

May 4th, 2019 min read

A trusted logo is a key part of every brand, but what makes a logo trustworthy?

Venngage and SurveyMonkey teamed up to do some of the hard work for us.

By surveying over 1000 adults in the US, they were able to compile a series of data on how people responded to different logos and colors in six different industries: jewelry, retail, financial services, law firm, news/media, and technology.

In this study, viewers were presented with six variations of each logo and asked to pick the logo style that felt most trustworthy.

Users were also surveyed on top words to describe the logos for each industry, as well as most trusted color schemes for each industry.

Do Different Genders React Differently?

The results for these particular industries showed no difference in preference between men and women.

“The results may differ if we were to test brands marketed towards a specific gender (such as beauty products) where people have an expectation of what design choices indicate a feminine vs. masculine product,” says McGuire.

Do Different Ages React Differently?

The study found that generally different age groups react similarly to logo styles.

The only clear differentiator being the financial and news industries where consumers aged 60 and older gravitated toward logo styles and color schemes that were similar to well-renowned logos within that industry.

Is There a Trust Bias?

When looking at color schemes viewers, most often selected color schemes that were popular to that industry.

McGuire writes, “...there’s a potential lesson here: people may be inclined to trust logos with color schemes that resemble of logos they have seen in the same industry.”

“I want to stand out.”

When working on logo redesign projects I often hear, “I want my logo to be different” or “I want my logo to stand out from the competition.”

As it turns out, this may not be such a good thing. Differing from the broad trends of the industry might actually make your brand appear LESS trustworthy.

When reviewing financial and news media logos consumers, for example, age 60+ preferred color schemes that included red and blue, which are familiar to long standing brands (like CNN, Fox News, and Bank of America) that already have a high level of established trust.

Something to consider before you commit to your logo overhaul...

Is attempting to break the mold of the industry with your logo worth the risk of losing the consumers trust in your brand?

If brands like Gap and Yahoo can end up in a media fiasco over a logo redesign gone wrong, I certainly don’t think it’s worth the risk.

This Is Just The Tip of the Iceberg...

Check out the summary of the survey below and to see the full study including mini-infographics for each industry, head over to the full post on the Venngage.



FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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