Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Growth-driven Design: Why Does It Cost So Much?

Growth-driven Design: Why Does It Cost So Much? Blog Feature

June 25th, 2018 min read

Over the years,  you have probably seen many articles circulating about Growth-driven Design (GDD) and the benefits the process has over traditional web design.

And If you haven’t, get with it! Read through our guide: What is Growth-driven Design? You won’t regret it.

Despite all of this content, one question commonly asked is: Why does Growth-driven Design cost so much?

While the cost of website redesign using GDD may be up to 20% more than a traditional redesign, it is important to understand the value a GDD project provides over a traditional website build.

Let’s look take a quick look at the GDD approach to website redesign vs the traditional to explain.

Growth-driven Design vs. Traditional Website Design

The following graph provides great insight into how the two processes affect the growth and impact of an organization:

GDD vs Traditional Design(Source)

As illustrated, a traditional website redesign process consists of a large investment up front to design and build the website, a launch that creates impact in the market (hopefully) only to plateau until a new website is launch 2 years in the future.

While the initial launch may clearly provide an impact following the launch, the client is left with a site soon to become outdated and less-impactful,  thus forcing the business/organization to go through the process redesign process all over again in a few years time.

With the GDD approach, an initial “launch pad” website is launched within 4-6 weeks of the project start and is then iterated upon over a series of months based on user testing, the direction of the market, and needs of the consumer while, in turn, maintaining or increasing its impact on the market.

While the above provides a clear overview of the differences between GDD and Traditional approaches to web design, we need to fully explore the value of Growth-driven Design to understand the cost.

Below are three points to consider when you are trying to determine if the value of a GDD project outweighs the cost of one.

1. No Single, Hefty Payment


Let’s get right into it and address the monetary cost.

 That’s the topic of the post, after all (and I’m sure what you’re waiting for!).

 With traditional website redesigns, the cost can be anywhere from $10k to over $100k for a four-month build and launch.

This timeline means that somewhere within those four months, you will either be billed for one single payment or more commonly a portion to start the project and the final portion due upon completion. 

Either way, you are obligated to pay the entire cost of the project within the four-month time period.

With Growth-driven Design, the project is quoted over a projected timeline.

Monthly payments will be determined based on the timeline and paid accordingly.

For example, if a GDD website redesign was projected to take six months and quoted $4,000, the total project would cost $24,000 and, let’s say, the traditional redesign process of the same website would take three months and cost $20,000.

 The cost of traditional is less expensive, however, the GDD project is extending an additional three months which allow for more user testing, page launches, and tweaks to maintain a consistent impact on your market.


2. Continuous Improvement


Growth-Driven Design isn’t simply about designing and launching a website (as is often with traditional web design), it’s about launching a “Launch Pad” site and working the GDD cycle.

 What is the GDD cycle?

 It’s all about experimentation -- creating a hypothesis based on user data and research, testing your hypothesis through landing pages or A/B testing, collecting data, and reviewing results.

 Sound familiar? Middle school Science class, perhaps?

 If we apply this approach to the GDD timeline, the launch pad site is launched within 4-6 weeks of the project and following the launch, the GDD cycle begins.

 At IMPACT, we define the GDD cycle as planning, developing, learning, and transferring knowledge.

 Within this cycling process, your website grows through strategy and iteration, in turn, increasing the impact on your market.

 By iterating through the GDD cycle, the “staircase” of impact effect occurs (as seen on the Traditional Website Redesign vs. Growth-Driven Design graphic above).

The staircase effect helps your organization have a continuous, and even increasing, impact on your industry and, over time, become seen as the organization the sets the standards for your competitors to follow.

3. Adaptable Knowledge & Skills


Lastly and possibly the most valuable aspect of the GDD process is the education and skills your team learns compared to following the traditional website design path.

Since the success of GDD is measured by data, marketing and sales numbers, and your team will likely learn a lot about how users consume information and interact with your brand that can then be adapted to other areas of your marketing and sales strategies.

As analysis of your website grows and develops over time, your team will begin to see beyond the website as it is and into the future.

GDD encourages a forward-thinking mindset that provides space for your team to innovate rather than react to the market.

Getting Your Money’s Worth

While cost is a very important factor when considering the prospect of pursuing a Growth-driven Design project, it should not serve as the key driver of making such a decision.  

The aforementioned points are just some of the immediate and long-term benefits your company and brand can get from a GDD.

Ultimately, any decision must be evaluated from every angle and any decision must align with your strategy and what will help you meet your objectives.  Perhaps a traditional website redesign may seem like the most cost-effective decision today, but tomorrow, GDD will prove it’s worth times over!

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

Watch Free On-demand

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
Watch Free On-demand
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!